LJA is a collective of product marketers, writers, designers, programmers, and digital specialists with decades of experience in marketing B2B technology. With an ethos of collaboration and passion for winning, we are focused on helping tech companies leverage modern marketing techniques and best practices.Our clients range from start-ups to multi-billion dollar enterprises, but all share the desire to add breadth and depth to their marketing efforts by working with a marketing agency that acts like an in-house resource.

• Head of marketing from pre-revenue to millions in ARR• Driving go-to-market activities for zero trust, networking, and edge computing solutions• Building thought leadership around solutions in cloud to edge infrastructure• Leading all awareness, demand generation and brand efforts• Establishing product marketing best practices across all layers of the organization

• Launched the company’s first AI product• Led product marketing for SaaS identity management and AI products.• Push adoption of SaaS identity solutions through education and demonstration of value.• Develop and drive overall cloud GTM and product marketing strategy.• Own SaaS platform messaging and positioning to drive content and demand generation activities.• Drive competitive analysis and customer feedback to aid creation of sales enablement assets.• Work across product lines to leverage the value of integration stories and use cases.

• Launched company’s first cloud-delivered SaaS product • Led product positioning and messaging for new industry-changing cloud security solutions• Planned and executed global launch plan and cross-functional solution adoption of new hardware and software products• Managed the marketing programs that drove awareness and demand for the company's newest product category• Evangelized value proposition of cloud-delivered products to all internal and external stakeholders • Led product marketing intelligence efforts through end-user and competitive engagements

• Marketing lead for $100m+ business unit • Responsible for all reputation, demand generation, nurturing, channel, and sales enablement• Created global marketing strategies and go-to-market product launches• Crafted and delivered comprehensive global marketing plans, working with regional teams on priorities and execution• Led change management of cross-enterprise marketing initiatives by working with executive leadership, product managers and marketing communications peers

• Winner of NI 2014 European Marketing Excellence Award• Winner of NI 2013 Corporate Business and Product Management Award• Lead marketing manager for two global product groups, each with more than $100 million annual sales• Integrated media team lead, coordinated multiple digital and traditional marketers into outbound product marketing pushes• Managed multiple concurrent global marketing strategies, go-to-market product launches and demand generation campaigns• Responsible for all messaging, branding, awareness and demand generation of the segment.• Co-creator of keynote presentations at annual company event (2013 & 2014)

• Ran all phases of development activity for $20m+ of assisted living and dementia care facilities.• Led marketing efforts and eventual sale of portfolio assets to institutional investors.• Extensive financial modeling, P&L analysis and reporting.• Coordination of regulatory officials and processes to ensure progression of projects.

• Head of marketing for one of the largest ballet companies in the country. • Controlled annual marketing budget and creation of all collateral (banners, brochures, direct mail, email, print advertisements, radio, style guides, TV, websites).• Responsible for all brand management, advertising, PR and communications.• Strategized all media buying, promotion, press and social media involvement.• Managed digital customer experience through web UI, integrations and traffic growth.• Selected, transitioned and directed all agency relationships (advertising, technology, PR).• Organized and conducted qualitative focus groups and survey based research studies.

• Technical marketing and sales leader for IT managed services company. • Strategized and implemented integrated digital marketing campaigns.• Lead account executive and technical coordinator between client and network/software designers.• Creation of all sales enablement, customer success, and event-related demand-generation marketing efforts.