Lance Kinerk

Lance Kinerk Email and Phone Number

Partner KinLin Develpoment @ US National Whitewater Center
Nashville, TN, US
Lance Kinerk's Location
Nashville, Tennessee, United States, United States
About Lance Kinerk

My professional career has focused on business development, operations management, and marketing strategy for large fortune 100 to start-up companies. Currently working to build a company through activation of partnerships with some of the largest brand names in hospitality. Previously worked to transform a manufacturing company into a digitally thinking company. Leveraging over 25 years in sales and marketing to scale businesses. My goal is to continue building organizations that mature into industry leaders. This is accomplished through analysis of the people, processes, and technology necessary to establish consistent growth.Brand Development: Took unknown facility and created the number one attraction in the Southeast. Built brand through social networking, outdoor billboard campaigns, guerrilla marketing tactics, event sponsorship, and media story creation. Facility was recognized in Outdoor Magazine, Weather Channel, NBC, Boston Globe, New York Times, Sports Illustrated, and others.Finance: Developed financial forecasts and budgets for several new enterprises as well as spin-off companies. Developed the largest man-made whitewater and outdoor recreation facility in the world. Packaged up a PE owned company for sale and $100M exit in nine months. Operations: Built marketing, sales, customer service operations for several start-ups.Sales: Web and new media strategies for BtoB companies. Top sales person at large CPG company. Integrated CRM systems.Specialties: Technology consulting and innovation, business partnership negotiations/management, brand building, sponsorship sales, media buying, web application development, and new media strategies.

Lance Kinerk's Current Company Details
US National Whitewater Center

Us National Whitewater Center

View
Partner KinLin Develpoment
Nashville, TN, US
Website:
usnwc.org
Employees:
10
Lance Kinerk Work Experience Details
  • Us National Whitewater Center
    Us National Whitewater Center
    Nashville, Tn, Us
  • Us National Whitewater Center
    Board Member
    Us National Whitewater Center Aug 2023 - Present
  • Kinlin Development
    Managing Partner
    Kinlin Development Jul 2018 - Present
    KinLin Development is focused on operating businesses that provide unique experiences to the marketplace. We run businesses that identify gaps in current industry practices and fill the gaps through technology and customer service.
  • Bold Music Llc
    Advisor
    Bold Music Llc Jan 2018 - Present
    Charlotte, Nc, Us
    In-Home Music Lessons in Charlotte, NCReady to fulfill your dream and start learning an instrument? Our private music lessons are the highest rated in the Charlotte area. With Bold Music, you’ll be paired with one of our top-level instructors who will customize a plan to help you achieve your music goals. Our music teachers travel to your home so that you or your kids can focus on what’s important – learning to play! Give us a call today so you can become the best musician you can be, play the music you want to play, and most importantly, have fun!
  • Aquanomix
    Chief Strategy Officer
    Aquanomix May 2018 - Jan 2020
    Davidson, Nc, Us
    IoT software company focused on water and energy conservation for the climate controlled environment. We manage real time data for water and mechanical systems to allow owners to protect capital investments, run a more energy efficient HVAC system, and mitigate health risks. If you operate a water cooled chiller plant and are interested in knowing how you can save money and decrease your water usage reach out to me.
  • Ingersoll Rand
    Global Director Digital
    Ingersoll Rand Oct 2011 - Dec 2017
    Managing the global digital marketing strategy for Ingersoll Rand. Focused on elevating the digital presence through new product development, new service opportunities, desktop, social, mobile, and video channels. Working across functional groups to map the customer touch points for both end users and channel partners. We continually implement programs that begin at the demand side of the funnel and continue to the point of end users. The digital strategy included data from users, applications, and physical assets to create new innovative revenue streams. Pushing transactions into seamless ordering processes for easy customer acquisitions Taking the early steps to integrate AI into product functionality as well as new product development. We leverage data from all these sources to deliver value to the end user, the channel partners, and Ingersoll Rand. The strategy created global processes for search engine optimization (SEO), PPC, and marketing automation programs that our global audience can utilize to increase customer retention and acquisition. In addition, we look at digital profiles built from product utilization as well as customer analytics to inform product development/service offerings. Maintaining global brand consistency that includes apps, websites, social profiles, and video creation.
  • Tripstr
    Advisor
    Tripstr 2013 - Jan 2017
    Angel investor and advisor.
  • Muzak
    Director Marketing And Partnerships
    Muzak Jun 2009 - Dec 2011
    Created the consulting and strategy practice to leverage new media technologies for retail customers. Worked with Fortune 100 companies to developed new interactive technologies for interactive environments. • Created alternative sales channel program which increased reach of service through telecom, IT service companies, and developers increasing sales 10%.• Increased valuation of business out of bankruptcy by $100M resulting in a sale of Muzak to Mood Media a publicly traded company.• Developed content strategy for vertical channel partners increasing revenue growth in new media applications.• Managing online and offline lead generation programs for sales organization, doubling leads in year one of management.• Developed vertical marketing strategy to align messaging as a 1:1 relationship between prospective customer and Muzak.• Developed CRM integration and marketing automation to move prospects through the pipeline increasing close rates10%.• Strategic SEO development, integrating landing pages for various niche markets.• Developing first ecommerce offering for all business units.• Started first social media strategy to listen to the market and influence conversations.• Developed traveling “Brainery”, a branding symposium bringing the brightest industry experts together for discussions around brands and music.
  • U.S. National White Water Center
    Vp Sales And Marketing
    U.S. National White Water Center 2005 - 2009
    Charlotte, Nc, Us
    World's largest man made whitewater river. Located on over 306 acres of woodlands 15 minutes from Uptown Charlotte, NC. 11 Miles of single-track mountain biking/running/hiking trails, rock wall, flatwater paddling, conference center, restaurant, high ropes course, whitewater kayak instruction, and newly added 1100' mega zip line. Voted best place to take out of town guests two years in a row. Has been featured in national media such as: CNBC, NBC, Discovery Channel, SouthernLiving, National Public Television, Sports Illustrated, Outside Magazine, Bicycle Magazine, Boston Globe, and New York Times.We have built a strong following of users through flikr, facebook, myspace, twitter, yelp, and other social networking sites.
  • Smartlife, Inc
    Ceo
    Smartlife, Inc 2000 - 2005
    Home automation company installed low voltage wiring in new homes. Set up integrated data, voice, security, lighting and entertainment systems. The initial stages of energy management were designed during my tenure with SmartLife, Inc.
  • Ixl
    Director Of Strategy Consulting
    Ixl 1999 - 2000
    New York, Ny, Us
    Worked on business strategies for the marketing, sales, and distribution of products utilizing technology. Designed implementation plans for database management, Internet marketing, and supply chain management for fortune 1000 companies.
  • Russer Foods
    Sales Associate
    Russer Foods Dec 1994 - Aug 1997
    Managed the West Coast retail channel.

Lance Kinerk Skills

Marketing Strategy Marketing Start Ups Business Development Leadership Management Sales Brand Development Strategic Planning Entrepreneurship Social Media New Business Development Integrated Marketing Account Management Email Marketing Brand Management New Media Strategy Marketing Communications Product Marketing B2b Lead Generation Competitive Analysis Market Research Web Application Design Negotiation Media Buying Sponsorship Sales B2b Marketing Strategy Business Analysis Business Analytics Web Analytics Search Engine Optimization

Lance Kinerk Education Details

  • Vanderbilt University - Owen Graduate School Of Management
    Vanderbilt University - Owen Graduate School Of Management
    Operations
  • Davidson College
    Davidson College
    Biology

Frequently Asked Questions about Lance Kinerk

What company does Lance Kinerk work for?

Lance Kinerk works for Us National Whitewater Center

What is Lance Kinerk's role at the current company?

Lance Kinerk's current role is Partner KinLin Develpoment.

What is Lance Kinerk's email address?

Lance Kinerk's email address is la****@****hoo.com

What is Lance Kinerk's direct phone number?

Lance Kinerk's direct phone number is +170465*****

What schools did Lance Kinerk attend?

Lance Kinerk attended Vanderbilt University - Owen Graduate School Of Management, Davidson College.

What skills is Lance Kinerk known for?

Lance Kinerk has skills like Marketing Strategy, Marketing, Start Ups, Business Development, Leadership, Management, Sales, Brand Development, Strategic Planning, Entrepreneurship, Social Media, New Business Development.

Who are Lance Kinerk's colleagues?

Lance Kinerk's colleagues are Amanda Salvo, Joshua Griffith, Brian Haines, Noah Richardson, Christopher Repp, Jackie Rielley, Wesslen Romano.

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