Content development and distribution management, website design and maintenance, user experience and search engine optimization. Google properties management and analytics. Email campaigns and click-through offer designs. Assets creation via photography, video and audio formats. Lead generation management, distribution and reporting. Social media content and curation. Our mission is to help retailers and brands improve the in-store shopping experience leveraging patented LED solutions. Our team consists of both merchandising and engineering experts to help design, plan, and install the most impactful yet affordable LED solutions for your in-store merchandising.

Research products, product offerings, competitors, and online marketplaces. Conduct product photography sessions, edit and optimize results. Create content assets for listings on Amazon, Walmart, Sears, and multiple Shopify sites. Compose marketing copywriting for listings. Calculate multiple pricings for digital marketplace optimization and revenue growth.

Manage all marketing activities to drive company growth, brand recognition and sales objectives. Conceptualize, develop, execute and evaluate marketing strategies supporting company and third-party distributor activities. Compose and manage content strategies to enhance customer engagement through company websites, email marketing campaigns and social media channels. Work closely with design agencies and assist with new product launches. Develop traditional print and digital materials to support sales initiatives. Coordinate trade show presence, manage show requirements, organize leads and support sales team. Other responsibilities include:▪ Budget planning▪ Video/photography▪ Web development/maintenance▪ Blog management▪ Search engine optimization▪ Google properties optimization

Served as content designer, administrator and community manager for the most popular social media channels. Designed and executed social, digital, print and multimedia advertising and public relations communication projects. Fostered brand development through campaign designs. Researched and analyzed effectiveness of campaigns and reported results. Led teams and task forces. Coordinated with vendors and in-house divisions. Created online training materials and administration systems. Other responsibilities included:▪ Search engine optimization▪ Trade show design and support materials▪ Video capture/editing▪ Survey and contest management▪ Blog management▪ On-camera and voiceover presentations▪ Technology research and acquisition

Managed all in-house marketing communication design services. Served as liaison with vendors and agencies. Authored, designed and edited advertising and public relations print and digital projects. Placed public service announcements and press releases nationwide. Designed department policy and procedures. Created proposals and support materials for the Foundation’s conferences and training, corporate marketing and education departments. Other responsibilities included:▪ Art and illustration▪ Wayfinding systems design▪ Direct mail campaigns▪ Photography/video▪ Fundraising and cause marketing designs