Lance Mald Email & Phone Number

Weston, Ct, Us

More than a like. More than a share. Monetizing social media engagement. SYP! -Share Your Passion is a social media loyalty platform that rewards people for promoting the businesses they frequent.

As a pioneer in the PACE (Property Assessed Clean Energy) field, Counterpointe Sustainable Real Estate (CSRE) is leading the way in financing energy efficiency, renewables (solar, wind, geothermal), seismic strengthening, storm protection and water conservation for commercial real estate. This simultaneously helps make businesses safer, more efficient and increases their social good.

New York, Ny

Whole body cryotherapy startup with two brands, one positioned in the alternative health/wellness/medical & sports rehab space (Kryogenesis), the other in the lifestyle space (256°Below). Responsible for all initial branding, positioning, and marketing.

Worked across all Time Inc. properties developing integrated native advertising programs for - among others - Emirates, Volvo, American Express

Technology company with a mobile marketing platform directed at Millennials. Platform encompasses: Branded content, Augmented Reality, Gamification, Social Gifting, Location-based Targeting, Loyalty Rewards and mCommerce. Responsible for all marketing communications and development of content driven programs for our clients.

Designed and created Avon’s first Google on-line catalog as well as the design and development of the Avon Brochure’s first iPad app. Responsible for the design, creation and production of Avon how-to videos on the Avon You Tube channel. Oversaw creative direction for Avon Instagram and Pinterest feeds as well as on-line advertising. Responsible for all creative development and production in North America. Overseeing a team of close to 75 people. developing the Avon Brochure, new… Show more Designed and created Avon’s first Google on-line catalog as well as the design and development of the Avon Brochure’s first iPad app. Responsible for the design, creation and production of Avon how-to videos on the Avon You Tube channel. Oversaw creative direction for Avon Instagram and Pinterest feeds as well as on-line advertising. Responsible for all creative development and production in North America. Overseeing a team of close to 75 people. developing the Avon Brochure, new product launches and all collateral across print and digital. Show less

Worked with all Time Inc. brands and the company’s largest advertising partners to create ideas that leveraged Time Inc. and Time Warner assets against specific marketing challenges. Chaired Time Inc.’s Marketing Council and was a member of the Time Warner Branded Content Council Worked with the editorial group pioneering the creation of content driven marketing ideas. One of which, MINE magazine, won a Gold Lion for media at the Cannes Lions International Advertising Festival.… Show more Worked with all Time Inc. brands and the company’s largest advertising partners to create ideas that leveraged Time Inc. and Time Warner assets against specific marketing challenges. Chaired Time Inc.’s Marketing Council and was a member of the Time Warner Branded Content Council Worked with the editorial group pioneering the creation of content driven marketing ideas. One of which, MINE magazine, won a Gold Lion for media at the Cannes Lions International Advertising Festival. Created the Money & Main Street platform for Bank of America. A first of its kind editorial platform, consisting of Anderson Cooper specials on CNN, a Facebook town hall, a digital hub on CNN.com and for the first time editorial across multiple Time Inc. magazines and websites all under the same thematic banner - Money&Main Street. This idea produced upwards of $25 million in revenue for Time Inc. & Time Warner. Developed and produced multiple series of on-line videos as the part of multi-platform “NATIVE” advertising programs for Time Inc. advertisers. From Intel to J&J to Starbucks. The creative lead on the team that was awarded the integrated marketing team of the year by MIN magazine. Show less

Part of the senior management team running a three office (in three states) advertising agency network. Responsible for the creative output of the entire company. In a twelve month period won 6 of 7 new business pitches for a 25% increase in agency revenue. Early on recognized the importance of a cohesive multi-skilled creative department and combined all creatives (digital & traditional) into one department. Every client was assigned a multi-disciplinary team to ensure that strategic… Show more Part of the senior management team running a three office (in three states) advertising agency network. Responsible for the creative output of the entire company. In a twelve month period won 6 of 7 new business pitches for a 25% increase in agency revenue. Early on recognized the importance of a cohesive multi-skilled creative department and combined all creatives (digital & traditional) into one department. Every client was assigned a multi-disciplinary team to ensure that strategic ideas were expressed properly across all media. Developed the strategy and creative for Airborne, which was judged by Mediaweek at the time to be the year’s best use of nontraditional media. Show less

P&L responsibility and part of the Executive Committee team attempting to find a buyer for the agency. Negotiated with Arnold to purchase our Bethesda office as well as some of the NYC accounts. Responsible for all creative across all platforms from EPB’s three offices.

Los Angeles, Ca

Part of the senior management team that launched Thwap Network! which had the exclusive license for digital compression technology permitting delivery of full motion video via email-60 seconds worth in under a megabyte. Thwap! Network was a unique content distributor and broadcast network designed to deliver on (at the time) the unfulfilled promise of the internet by helping companies leverage the power of their brands by satisfying consumers’ thirst for entertainment. Named the… Show more Part of the senior management team that launched Thwap Network! which had the exclusive license for digital compression technology permitting delivery of full motion video via email-60 seconds worth in under a megabyte. Thwap! Network was a unique content distributor and broadcast network designed to deliver on (at the time) the unfulfilled promise of the internet by helping companies leverage the power of their brands by satisfying consumers’ thirst for entertainment. Named the company, designed logo and all branding materials. Involved in the development and editing of all video to be distributed by the Thwap! Network. Show less

Along with my partner,the managing director, responsible for running the west coast office of CE. Launched DirecTV (at the time the most successful consumer products launch in history) and followed up by launching TiVo - the device that would ultimately change the way everyone watches TV. Won multiple awards for the marketing and creative behind NFL Sunday Ticket

Reported to the CCO and responsible for work on Burger King, Gallo International, NYNEX Mobile, General Mills, Paddington and P&G. Developed the worldwide masterbrand campaign for British Airways which ran for several years and was adopted in every country British Airways serviced. It won numberous awards including the OBIE for the outdoor board which was a fixture over the mid-town tunnel in NYC for over five years.

Education record

Social Media Strategy: Creating Engagement, Insight & Action

Economics