Chief Marketing Officer
Current
Nov 2021 - Present
AeroLeads people directory · profile
Lance Mercereau Email & Phone Number
Chief Growth Officer | GTM Advisor | Start-up Mentor
at
XIATECH
1 work email found
@coniq.com
4 phones found area 646 and 203
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Growth Officer | GTM Advisor | Start-up Mentor
Location
United Kingdom, United Kingdom, United Kingdom
Who is Lance Mercereau? Overview
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Quick answer
Lance Mercereau is listed as Chief Growth Officer | GTM Advisor | Start-up Mentor at XIATECH, based in United Kingdom, United Kingdom, United Kingdom. AeroLeads shows a work email signal at coniq.com, phone signal with area code 646, 203, and a matched LinkedIn profile for Lance Mercereau.
Lance Mercereau previously worked as Chief Marketing Officer at Xiatech and Advisor at Cobuyr. Lance Mercereau holds Ba, International Relations from Washington College.
Company email context
Email format at XIATECH
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{first}.{last}@coniq.com
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Profile bio
About Lance Mercereau
Having started my career more than 25 years ago, I bring a wealth of commercial experience in marketing, sales, product innovation, customer success and general management. I am an expert in creating new markets and categories, positioning start-ups and established software and services companies for scalable growth in highly competitive industries, developing differentiated business strategies and solutions, and generating massive interest, demand and revenue for brands.Core capabilities:• Marketing and sales leadership positions within cloud / SaaS companies• Member of executive team, comfortable interfacing with board and investors• Leader, coach, able to roll-up sleeves as well as direct global teams and programs• Build marketing and sales organizations to support ambitious business growth• Establish sales processes and methodologies, train and lead sales teams • Shorten sales cycle by employing content-rich account-based engagement strategy• Create and deliver differentiating brands and value propositions • Develop and run strategic partnerships and programs• Research, develop and launch products, expand into adjacent markets • Design digital customer lifecycle capability to deliver superior customer experience I have been fortunate to live and work in four countries (in North America and Europe) and, as a result, I have extensive international experience and knowledge of social and economic trends in these regions. I am in my environment when working for challenger brands, entrepreneurial executives and individuals who seek to challenge the status quo. Some highlights:• Designed innovative revenue engine for #FinTech, #Insuretech, #RegTech, #ProcureTech, #HRTech companies • Led initiative to develop world’s first standardized HR taxonomy, #peopleanalytics metrics• Ran communications strategy for two IPOs in US (NASDAQ) and UK (AIM)• Early evangelist of SaaS solutions; speaker and consultant on the value of data • Ran strategic public relations agency of 30 employees and £3 revenue
Listed skills include Corporate Communications, Strategy, Public Relations, Analytics, and 46 others.
Current workplace
Lance Mercereau's current company
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17 roles
Lance Mercereau work experience
A career timeline built from the work history available for this profile.
Advisor
CurrentCobuyr is the inventor of Instant Group Payments for today's era of Social Buying, a new market pioneered by us, that makes it possible for people to buy together in groups, instantly. Social Buying is real, and it’s changing the world of retail. For the first time, people are able to purchase online in groups so checkout is a fun and memorable experience.
Aug 2023 - Present
Tech London Advocates
CurrentHelping start-ups succeed by advising visionary CEOs how to dominate their markets with the technologies they have developed.
Jan 2016 - Present
Chief Revenue Officer
Coniq leads the world in providing shopper engagement and loyalty solutions for the most advanced retail destinations. Where physical and digital retail merge into one, the Coniq IQ platform sits at the heart of your digital transformation so you know exactly who your shoppers are – online and offline – to build valuable, personalised relationships with.
Jan 2020 - Nov 2021
Board Advisor
Jun 2019 - Jun 2020
Board Advisor
RequirementOne, the pioneer of real-time regulatory intelligence, significantly reduces the complexity and cost of compliance lifecycle management with a first-of-its-kind AI-powered Natural Language Processing platform that automates manual tasks. Experience the world's first and only robotic tool that automatically finds and makes sense of 1,000s of.
Oct 2018 - Jun 2020
Chief Marketing Officer
Built and led a high performance marketing and commutations organization that generated business value throughout the customer lifecycle in support of aggressive revenue targets. Compared to bigger marketing organizations, with bigger budgets, and more people, we simply outperformed. - Responsible for the AIM-listed company's marketing vision and strategy.
May 2014 - Apr 2019
Chief Marketing Officer
Responsible for branding, lead generation and value proposition development for the firmDeveloped industry first innovation index for companies seeking to innovateProposed and launched the world's first master's degree on omni-channel for retail professionals in partnership with Leeds Metropolitan University
Dec 2012 - May 2014
Chief Marketing Officer
Led an awesome marketing and sales organization that created and enhanced company’s reputation as the pioneer of self-service data analytics in the cloud (SaaS) with little budget or resources. Rosslyn quickly became the recognized leader in its field, challenging perceived ways of doing business by giving customers direct access to the data they need to.
May 2009 - Dec 2012
Managing Director
I was responsible for the development, management and growth of the company's London operations, providing advisory services to scale-ups.
Aug 2008 - Feb 2009
Associate Director
Aug 2006 - Jul 2008
Regional Director / General Manager / Managing Director
Mmd (Bought By Huntsworth)
Feb 2004 - Feb 2006
Interim Marketing Director
Seconded to SAP Hungary, while leading a 30-person public relations agency, to successfully re-position the global software player and support its move into the mid-market locally with new solutions and services. I reported to SAP Hungary's General Manager and Sales Director, with a dotted line to SAP's regional headquarters in Vienna, Austria.
May 2004 - Nov 2004
Manager
Jun 2001 - Oct 2003
Senior Associate
Jan 2000 - Jun 2001
Associate
Jan 1999 - Oct 1999
Account Executive
Torme & Company
Jun 1996 - Jan 1999
2 education records
Lance Mercereau education
Ba, International Relations
Washington College
Accomplishment, French
Institut De Touraine
FAQ
Frequently asked questions about Lance Mercereau
Quick answers generated from the profile data available on this page.
What company does Lance Mercereau work for?
Lance Mercereau works for XIATECH.
What is Lance Mercereau's role at XIATECH?
Lance Mercereau is listed as Chief Growth Officer | GTM Advisor | Start-up Mentor at XIATECH.
What is Lance Mercereau's email address?
AeroLeads has found 1 work email signal at @coniq.com for Lance Mercereau at XIATECH.
What is Lance Mercereau's phone number?
AeroLeads has found 4 phone signal(s) with area code 646, 203 for Lance Mercereau at XIATECH.
Where is Lance Mercereau based?
Lance Mercereau is based in United Kingdom, United Kingdom, United Kingdom while working with XIATECH.
What companies has Lance Mercereau worked for?
Lance Mercereau has worked for Xiatech, Cobuyr, Tech London Advocates & Global Tech Advocates, Coniq, and Cangler.
How can I contact Lance Mercereau?
You can use AeroLeads to view verified contact signals for Lance Mercereau at XIATECH, including work email, phone, and LinkedIn data when available.
What schools did Lance Mercereau attend?
Lance Mercereau holds Ba, International Relations from Washington College.
What skills is Lance Mercereau known for?
Lance Mercereau is listed with skills including Corporate Communications, Strategy, Public Relations, Analytics, Management, B2B, Crm, and Enterprise Software.
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