Lance Meyer Email & Phone Number

Upper Sandusky, OH, US

• Led commercial organization and B2B sales with a sales team of 45. Quickly assimilated into company and established credibility with sales force, peers, and leadership team.
• Turned around sales improving margin dollars.
• Outperformed market by generating double digit revenue increase with a trajectory of continued increases.
• Established internal sales management processes, trained sales force on ATS, CTS, and product training, and ensured disciplined approach to new business development; call planning and building sales funnel.Company was.

Akron, OH, US

• Led commercial organization and B2B sales with P&L accountability for domestic and international automotive aftermarket tire supply and equipment distribution serving tire dealer, auto repair, and auto dealer markets..
• Set sales goals to achieve growth initiatives. Delivered sales increases, reduced SG&A, and increased EBITDA.
• Led organizational transformation change, in both structure and culture, to unite the sales team. Consolidated sales territories.
• Launched digital sales channel initiative.
• Rolled out new field sales compensation plan that was well accepted and created engagement among the sales team members.
• Rolled out fixed commission plan increasing sales in underperforming territories.

Akron, OH, US

• Led commercial organization with P&L accountability for newly created Midwest Region consisting of 5 District Sales Managers with 45 sales representatives and the Strategic Account Team with 7 sales representatives.
• Drove rollout of Pricing Improvement Project, establishing layered pricing system. Collaborated extensively with customers, suppliers, and local partners to develop and deploy a strategic pricing matrix, increasing.
• Cultivated, launched, and monitored marketing and direct sales strategies for direct reports resulting in growing the business.
• Grew National Account partnerships by implementing new programs..
• Negotiated multimillion dollar bid with global tire manufacturer and retained the business.
• Recruited, coached, and developed 3 people and promoted them into leadership roles.

Akron, OH, US

• Directed commercial sales organization with P&L accountability for Eastern Region consisting of 11 District Sales Managers and 85 sales representatives. Led sales strategy, pricing, and customer service.
• Completed transformation in culture and structure and led consolidation from 3 regions to 2 regions, East and West. Redesigned sales territories in size and opportunity for both U.S. regions.
• Managed rollout of new BI tool, QlikView, to all District Sales Managers and Strategic Account Team. Subject Matter Expert who trained Sales leaders to track sales performance metrics.
• Created and implemented Sales Process and District Sales Manager playbooks.
• Coached customer facing sales teams on solution-based sales techniques transforming an “order taker” approach to a value-added partner. Traveled with all levels of sales associates in US.
• Won new business at Key Accounts that historically partnered with competitors by designing customized programs.

Akron, OH, US

• Managed commercial sales organization with P&L accountability for 11 Branch Managers, 42 sales representatives, and a team of 45 in branch operations. Led sales strategy, pricing, and customer service.
• Led transformation in structure and culture going from 39 locations to 4 distribution centers and 20 sales offices.
• Eliminated 9 Branch Manager roles and added 6 District Sales Manager roles. Maintained the highest retention rate of top sales talent during this organizational restructuring.
• Drove new product sales of Tire Pressure Monitoring Systems.
• Created inside sales department.
• Acquired new accounts: NATTS, Goodyear, and R & R Tire Express.

Akron, OH, US

• Spearheaded sales processes for 5 sales representatives while driving warehouse and office operations, implementing strategic initiatives, and ensuring alignment with key stakeholders and business partners to drive.
• Grew EBITDA 598% in 5 years.Indianapolis Gained market share in mature markets, doubling sales in under 5 years. Acquired large new sales accounts. Received Manager of The Year Award twice and The Norm Prinzo Award.

Akron, OH, US