Lance Johnson Email & Phone Number

Royal Oak, Michigan, United States

Birmingham, Michigan, United States

Made all advertising bid/budget decisions on weekly basis (~$10 million ad spend budget).Oversaw all data analytics for the company.Managed advertising accounts across Google, Meta, Impact, Amazon, Microsoft, Pinterest, TikTok, Postie, and Shop App.Utilized Daasity and Looker to create dashboards for Finance, Inventory, Operations, Marketing, and Media departments for ongoing data-based decision making.Wrote persuasive advertisement and landing page copy, leading to significant improvements in clickthrough rates, conversion rates, and ad rank.Planned and executed Q4 Holiday, Black Friday, and Cyber Monday strategy, helping lead to significant YoY increases in revenue and contribution.Expanded significantly on affiliate relationships through persuasive communication and negotiation, leading to increased coverage and traffic from SleepFoundation.org, Forbes.com, SleepAdvisor.com, CBSNews.com, BHG.com, and many others.Managed and trained employee on the process of optimizing and growing advertisement accounts, examining data for business purposes, maintaining strong communication with partners, and more.Built predictive models in R for brand campaign media test states and examined test performance using statistical measures including RMSE and MAE.Created ongoing bid and budget decision-making system.Successfully optimized and scaled Amazon campaigns, playing instrumental role in leading to a 40% YoY increase in est. contribution.Launched a comprehensive Gantt Chart to lead team organization and took into account slack time, buffer time, task deliverables, and deadlines.Communicated with affiliate partners and advertising representatives on an ongoing basis to maintain strong relationships and learn more about new product offerings.Led transition from ShareASale to Impact affiliate network, resulting in ~$120k in annual platform savings.

Birmingham, Michigan, United States

Optimized digital media accounts on Google, Facebook, Microsoft, Amazon, and ShareASale.Scrubbed account keywords, search terms, and advertisements to ensure campaign optimization.Conducted A/B tests to determine statistical significance and identify new testing opportunities.Conceptualized new/unique advertising ideas to increase number of conversions.Examined market research data to identify trends and insights for future growth.Created persuasive advertisement copy across Google, Microsoft, and Facebook, leading to YoY increases in CTR across each platform. Communicated with account representatives to discuss new growth initiatives.Overhauled Klaviyo flow, campaign, and preference page process, enhancing customer experience with brand. Utilized Microsoft Excel, RStudio, and Google Sheets for reporting and insights.

Midland, Michigan, United States

Set and managed appointments to show homes to clients.Assisted clients in helping understand the real estate buying/selling process. Conducted CMAs with similar properties that had recently sold to determine competitive market prices for clients.Identified various strategies to enhance marketing efforts in effort to reach prospective clients, including social media outreach, hand-written letters, and email newsletters.

Midland, Michigan, United States

Midland, Michigan, United States

Midland, Michigan, United States

Enhanced overall customer dining experience through value-added food/drink menu recommendations, increasing sales revenue 10% per shift.Achieved second place in company competition, increasing sales on average by $6.65 per guest through upselling and persuasion tactics.Performed independent market research through examining over 400 customer orders via Excel/R to improve future customer recommendations.Cleaned and reset tables swiftly for next customers, ensuring COVID-19 guidelines were met and restaurant was operating at highest efficiency.

Midland, Michigan, United States

Midland, Michigan, United States

Interacted with students, faculty, staff, and guests using friendly communication that leaves a positive first impression of Northwood University.Gave presentations and tips to Michigan DECA high school students to improve their role-play and interview skills.Maintained sign-in and out forms, calls received, and facility use registers, without error, ensuring accuracy of records.Assisted admissions department by speaking about my campus involvement with prospective Northwood students during tours/open houses.Oversaw weight room and gym to ensure proper usage of equipment and facility based on university guidelines.

Greater Detroit Area

Analyzed Workers' Compensation data from 2015-2019 to identify trends/key insights and put forth recommendations to decrease number of claims in the future. Compiled data to identify the centers of excellence in employee performance for future research and benchmarking. Calculated claims reported per month and compared results to current headcount to understand which months reported above average claims and cost to company. Applied various advanced Excel functions including Vlookup/Hlookup, Macros, and Pivot Tables to clean and manipulate data. Examined employee performance data using statistical and regression models, identifying KPIs that contribute to greater success at company. Utilized Microsoft Power BI, JMP, and Excel visualizations to present data in an appealing manner. Assisted with the planning, logistics, and operations of the 2019 Chevrolet Detroit Grand Prix race weekend on Belle Isle (attracts ~100,000 people annually). Attended calls with Human Resources Managers nationwide to discuss status of ongoing projects. Researched successful company Onboarding practices and interviewed current employees in effort to reduce employee turnover rate and cost to company. Measured employee performance data to identify relationship between years of prior experience with how well employee performed in new role.

Midland, Michigan

Created and developed various digital marketing strategies to boost customer engagement.Designed interactive social media posts using Adobe Photoshop CC.Directed, produced, and edited videos using Adobe Premiere Pro.Managed company's Facebook, Instagram, LinkedIn, and YouTube accounts.Led monthly meetings to discuss and redefine digital marketing strategy.Analyzed and interpreted data through Facebook Ads Manager to evaluate marketing campaign results.Sent creative newsletters to current personal/commercial lines customers.Attended local events and served food to community members.Researched and created promotional messages of community events for our digital sign.

Midland, Michigan

Midland, Michigan

Planned, coordinated, and executed a variety of activities designed to help campers with personal growth and daily living skills.Motivated campers using strong leadership and communication skills to try new experiences and become an active participant within the program. Protected campers by ensuring safety at all times while participating in various activities.

Midland, Michigan

Prepared food and drink products in a fast-paced service environment according to company and OSHA guidelines, ensuring no violations occur.Interacted with customers at register using a warm and friendly welcome, creating a positive impression that encouraged repeat business.Solved customer concerns and complaints in a calm and hospitable manner, keeping focused on the highest level of personal service.

Bachelor Of Business Administration - Bba, Marketing, Business Analytics

Activities and Societies: Competitive Speech Captain, National Society of Leadership and Success Publicity Chair, Auto Show Team.

Bachelor Of Business Administration - Bba, Study Abroad

Semester in Europe Classes: Management Across Borders (Wolfsburg, Germany), International Management (Florence, Italy), Organizational.