Lance Murphy Email & Phone Number

Plano, Texas, Us

Lead the Field Marketing, Channel Marketing and Lead Development teams developing, executing and optimizing regional and local go-to-market demand generation campaigns across the portfolio. Drive alignment across Sales, Product and Marketing teams of industry and regional business plans from planning through execution.

Fort Mill, Sc, Us

San Francisco, Ca, Us

Define and lead demand generation objectives and strategies to support Autodesk sales activities throughout the Americas Region including direct, online and reseller channels. Lead Global Customer Events Team in budgeting, planning and execution of Autodesk University (AU), International AU events and other strategic industry and internal events. Team with sales leadership to develop strategic plans for countries and industries within the Americas’ Sales Region. Establish goals, metrics and KPIs to track business performance. Adjust strategies and tactics as appropriate to meet business objectives. - Drove growth in core AutoCAD business - 214% growth in online revenue 2015-2017. 107% increase in web visits 2015 - 2016. - Teamed with VP of Americas’ Sales to launch Autodesk Inside Sales model in 2016. Transitioned marketing focus processes to drive internal sales engagement. Delivering over 10,000 MQLs per quarter in 2017 to Inside Sales teams. - Piloted and operationalized Autodesk’s first Marketo based campaigns (2015) and Account Based Marketing programs (2017).- Grew Autodesk University Sponsorship growth by over 78% from 2012 to 2017.

San Francisco, Ca, Us

Lead Autodesk initiative to unify promotion strategy, processes and offers globally. Standardized promotion planning, approval and execution processes across all Sales regions. Launched standard promotion forecasting, reporting and communication activities. Built global promotions marketing team, responsible for marketing promotions (campaign development & execution) in all regions and countries. - Aligned Sales leadership globally to one main promotion and offer each quarter. - First full quarter global promotion delivered $58.2M in bookings and $17.5M incremental bookings.

San Francisco, Ca, Us

Defined and implemented demand generation objectives and strategies to support Autodesk Manufacturing sales activities and drive success in focus industry and product areas. Team with sales leadership to assess and prioritize market opportunities. Managed marketing budget to effectively support goals and campaigns and maximize ROI throughout all programs and activities. - Developed and executed unique marketing programs to successfully launch Autodesk Product Design Suite (over 100,000 seats shipped in FY12), AutoCAD Inventor LT Suite (over 1000 seats sold within the first full quarter of release) and Factory Design Suite 2012 (over 2,000 seats sold in FY12).- Increased lead volume from FY09 to FY10 from under 800 Marketing Qualified Leads (MQLs) per quarter to an average of over 1500 MQLs per quarter without increasing program budget or spend.

Vélizy-Villacoublay, Fr

Provided overall accountability for business growth and customer satisfaction with key DS Aerospace customer. Generated enterprise sales opportunities—identifying appropriate business targets, securing high-level appointments, executing a strategic sales process, and managing the prospect to close. Ensured comprehensive portfolio awareness to coordinate, support and track multi-brand sales activities. Sales planning and preparation with brand and partner account executives. Delivered accurate opportunity forecasting and effective sales administration.Accomplishments include: Won first new license deal for DS CATIA products in over 18 months within first 45 days on account. Increased new license bookings in each quarter and developed forecasted opportunities in 2 of 3 divisions.

Vélizy-Villacoublay, Fr

As Led marketing and business development globally for the new ENOVIA 3DLive portfolio. Managed global, multi-brand launch of Dassault Systèmes’ first new product line since 1999. Assumed global sales leadership responsibility for 3DLive in August 2007.Accomplishments include: Collaborated directly with early adopters to ensure successful pilot definition and project execution. Tracked and grew 3DLive pipeline.

Vélizy-Villacoublay, Fr

Built and led the VPLM product marketing organization. Provided marketing, channel enablement and business development leadership globally for all VPLM products and solutions. Accomplishments include: Launched highly successful field enablement programs that rapidly increased channel readiness and directly contributed to annual VPLM revenue growth rate of 45% from 2005 & 2006. Initiated and drove cross enterprise teams to define, build and execute joint Dassault Systèmes and IBM PLM marketing programs targeting Automotive and Aerospace industries worldwide.

Vélizy-Villacoublay, Fr

Managed demand generation across direct and indirect channel organizations, event coordination, reference development, sales enablement tools, media and analyst relations. Defined and formalized demand generation and marketing processes covering lead qualification, tracking and reporting requirements. Accomplishments include: SmarTeam received first explicit mention in Gartner Group “CPC Magic Quadrant” 12/2001. Implemented lead generation programs to support the addition of a direct sales channel and increased sales pipeline work in progress by 200%

Us

Developed and directed partner strategy. Organized infrastructure and security service lines to provide leading solutions and increased revenue opportunities for sales teams. Leveraged partner selection and market development activities to differentiate Netigy professional services and establish sales personnel as trusted advisors for each of their customers. Determined strategic objectives and subsequent business plans for each partner, including quarterly marketing, training, business development and revenue objectives.

Managed all field marketing activities in central and west regions for Enterprise Resource Solutions service line. Worked closely with a team of marketing, sales and operations executives to define and execute regional and vertical marketing strategies. Generated demand for Cambridge’s professional services in the Enterprise Resource Planning, eProcurement, and supply chain markets. Built and executed co-marketing activities with multiple business partners and across other Cambridge Technology Partners’ service lines.

Led global marketing and business development activities for Product Lifecycle Management (PLM) software developer and vendor. Worked extensively with Baan Engineering and Baan Company executives to determine, refine and execute business plans and objectives. Introduced and grew product to become a category leader in the PDM market via dramatic license and service revenue growth. Determined and directed advertising, public relations and all other marketing/communications activities executed for Baan Engineering via agencies and internal resources.

Ma, Higher Education

Ba, Communications & History