Lance O'Brien Email & Phone Number

As the COO and co-owner of Mine Baseball, I am deeply committed to providing top-quality wood baseball bats for players who demand exceptional performance and durability. With a hands-on approach to every aspect of our growing DTC business, I strive to ensure a seamless customer experience and foster strong relationships within the industry.Key areas of expertise:- Social media management: Developing engaging content and strategies to grow our online presence and connect with our target audience.- Logistics and inventory management: Overseeing the efficient flow of products from our Italian manufacturing facility to our customers, while maintaining optimal inventory levels.- Sales and partnership development: Nurturing relationships with teams, athletes, and industry partners to expand our reach and secure mutually beneficial deals.- Website management (Shopify): Ensuring a user-friendly and visually appealing online store, with a focus on streamlining the purchasing process and incorporating customer feedback.- Email marketing and social ads: Crafting targeted campaigns to increase brand awareness, drive sales, and keep our community informed about new products and promotions.- Trade show organization: Representing Mine Baseball at industry events, showcasing our premium wood bats, and establishing connections with potential partners and customers.With a relentless dedication to excellence, I am proud to be part of the Mine Baseball team and to help shape the future of our rapidly evolving DTC sporting goods company.

Dallas/Fort Worth Area

- Mange sales of products for the woodworking industry including: Adhesives, Edgebanding, Hardware, Panels & Components, and Caulking.- Territory includes Dallas, Oklahoma City, West Texas, The Valley, New Mexico, and Colorado as well as key accounts across the USA and Mexico.- Focused on growing business with all key distribution and OEM accounts within my territory.- Functional Hardware specialist.- Wood Industry 40 under 40, Class of 2019.

Dallas-Fort Worth Metroplex

SAMET- Led sales and development of Samet brand in USA and Mexico. Set up warehouse and d.b.a. as Samet USA to work as the national master distributor of Samet hardware.- Annual sales went from $50,000 in USA to $5,000,000 in four years.- Grew brand recognition through deals with recognized distribution and OEMs nationwide, as well as developed e-commerce site for direct to consumer sales.- Managed sales, budgeting, inventory, purchases, invoicing, and profitability.

Istanbul, Turkey

SAMET- 6 month training program at the Samet corporate headquarters in Istanbul, Turkey in preparation for launch of product line in the USA.- In-depth functional hardware training in Hinge, Drawer, Lift, Sliding Door, and Fitting systems.- Worked with the export sales team and assisted in management of ten countries worth $2,500,000 annually.

Dallas-Fort Worth Metroplex

FORMFILL PRODUCTS- Line of color matched laminated repairer and caulk for the kitchen cabinetry industry.- Managed marketing, strategic deals, e-commerce activity, and sales with OEMs, distribution, and end-users nationwide.- Led relocation of manufacturing plant from Moss Vale, Australia to Clarksville, Texas. COGS decreased 49%.- Rebranded company with new logo, literature, and web presence.- Led creation of e-commerce site with product margins of 82%. Sales of $5,000 per month on web.

Dallas-Fort Worth Metroplex

- Mange sales of Guararapes MDF in the USA.- Territory includes Dallas, Oklahoma City, West Texas, The Valley, New Mexico, and Colorado as well as key accounts across the USA.- Focused on growing business with all key distribution and OEM accounts within my territory in regards to the raw MDF panels.

Hamburg Area, Germany | Bologna Area, Italy

- Specialized in market research and accompanying action plans.- Created 65 page document and presentation for an Italian baseball batcompany (MINE Bats).- Recommendations outlined in report have since been implemented.- Completed one week training stint at Jowat AG headquarters in Detmold, Germany.

Bachelor Of Business Administration (Bba), International Business And Marketing

Related Coursework: Global business, international economics, economic systems of the world, business across cultures, international.

Master Of Business Administration (M.B.A.), Graduate Certificate In Corporate Finance

Related Coursework: Managerial levels of global strategy, marketing and operations. Advanced managerial levels of both corporate.