After working for some of the biggest multi national corporations around the world including Coca Cola, The Economist and Vodafone for over 20 years, it wasn’t until 2008 where Lance noticed a huge shift in the impact technology, data and mobility had on a company’s ability to innovate and lead in a highly competitive business world. To keep up to date and ahead of the market place, Lance would find companies spending millions and in some cases billions of dollars consistently upgrading their software/hardware infrastructures without a real focus on the analytics that matter the most within their business, creating a rich end user experience and the true impact of mobile technology. With a passion for innovation and business intelligence Lance saw this as an opportunity to make a real difference to companies who are frustrated with the lack of innovation and intelligence at their fingertips. That’s when Mobillytics International and the InnovationTANK was born.Through the InnovationTANK, Lance has incubated 2 disruptive start-ups: 1.AeroAscent is a new Airport Innovation and Mobile app disruption company that raises airport performance and customer experience2. OACIS is a new Off Airport Check In Solutions company providing air travellers Freedom, Flexibility & FunWith clients spanning over 10 different industries including Red Bull, ANZ, Fairfax,Westpac, Optus, Qantas, a number of international airports and many more, Lance continues to spend his energy and focus enabling his startups and more companies to become disruptive in their marketplace, fight the old mainstream and create new markets.