Provides strategic leadership for sales and marketing initiatives to help organizations create and sustain measurable value. Specializes in defining client positioning and crafting comprehensive brand strategies aligned with long-term objectives, key performance indicators (KPIs), and market expansion goals.Leads the development of integrated marketing strategies and detailed media plans that drive brand relevance, generate leads, and spark interest across diverse audiences. Oversees the production of impactful marketing plans & assets, including digital campaigns, content, event materials, and traditional media collateral.Directs the allocation and optimization of marketing budgets while ensuring alignment with overarching business goals. Leverages market research and competitive analysis to identify opportunities for enhancing brand positioning and expanding market share. Focuses on delivering exceptional strategic execution and ensuring campaigns meet objectives, driving successful outcomes for both Clever Mixtures and its partners.

Strategic Planning - A leadership role in both internal and external client strategic planning across marketing programs. Commercial Partnerships finding opportunities to support strategic partners who share similar business objectives.Segmentation & Targeting – Work closely with teams to identify the higher-potential segments and customer personas that offer the greatest likelihood of converting and driving profitable, successful programs and secondary client outcomes. Leverage data to best apply these segmentation models and targeting efforts.Operational Support – As needed, support each of the Marketing leaders as they plan for client success in their markets. This includes top-to-top planning sessions with major clients, and working with the regional teams and clients, to drive program success at the customer level.Test & Learn – Create an environment of closed loop end result reporting. Continually testing and learning, so that teams can move quickly, evaluate a wide range of ideas, and either fail fast or succeed quickly. Work closely with Operations and Analytics to assess program impact, and identify areas where impact and digital engagement can improve.Attribution & ROI – Work closely with analytics colleagues to take a hard look at ROI and attribution, and how to further optimize program performance and success. This work is disciplined and provide confidence in how investments are made across a wide range of programs.Capability Development as an enabler of others, helping the team and clients create capabilities and competencies. Planning, project management, program design and development, technology and tools, and people development (hiring, training, motivating, developing).

Defined vision and strategy for the Business Unit. Develop business plans to grow revenue maintain a deep understanding of customer needs and behaviors to define and evolve strategic plans and priorities.Owned product development, ensuring the delivery of products and services that support strategy, meet the needs of the customer, and offer a unique and compelling product market fit.Responsible for P&L of Business Unit and accomplishing business unit financial objectives. Establish plans, budgets, and results measurements, monitoring and communicating performance metrics vs goals.Provided direct leadership, mentorship, and coaching of key functional managers with clear expectations and transparent accountability.

Owned the company’s eCommerce and digital demand generation strategy. Responsibility for subscription acquisition and retention efforts, generating and converting demand, and driving traffic to the digital marketplace. Responsible for defining and building out site roadmaps, enhancing conversion, and delivering profitable online revenue growth via improved UX, site content and shopping cart. Balance analytics with the ability to communicate and move people to action. Utilize statistical modeling and customer valuation to impact performance marketing and data to help measure the impact of a variety of advertising investments.Drive the execution of campaign performance to provide key learnings and feedback (trends, patterns, irregularity) for the marketing team. Recommend budget allocations based on learnings. Partner with external vendors and internal channel managers to design proper analytics frameworks. Work with eComm team to ensure they have the data necessary to carry out campaigns as well as to ensure that they run campaigns in a measurable way.Collaborate and develop relationships with cross functional business teams. Serve as a champion of sound decision-making for the marketing, product, UX and search teams.OnCourse Learning was acquired by Relias in November 2018.

Executive Management Team member with strategic guidance for sales & marketing initiatives that help organizations create and capture value. Led the development and implementation of client positioning and overarching architecture for brand development. Developed long range brand goals and objectives as it relates to KPI’s, market penetration and growth forecasts.Led strategic development of marketing plans and media calendars that increase brand relevance, drives sales, increases leads and create interest and excitement for partners. Worked with internal Creative Services department to develop key marketing materials including digital, social, trade show booths and traditional media assets.Oversaw the planning and execution of the marketing funds and creation and management of clients' annual marketing budgets. Collaborated with teams to plan and conduct market research to identify opportunities for increasing brand relevance and sales.Direct the activities of account executives and account coordinators to ensure exceptional strategy and service. Reviews campaign conceptual directions so that marketing objectives remain in focus and are skillfully executed. Accountable for personnel development, team-building and mentoring throughout the agency. http://www.l7creative.com

Combined professional education and healthcare marketing to serve partners with calculated and consequential alignment. Developed strategic plans, goals and tactics to help companies think differently about corporate education marketing and promotion. Provided creative solutions that capitalize on interactions and audience engagement to generate substantive results that support our partners’ missions.Orchestrated the delivery of integrated healthcare advertising solutions for National Advertising clients. Led a sales and service team that brought our educational capabilities together with a knowledge of the clients brand and business to design and implement the right solutions and outcomes for both partner and compamny objectives.• Managed a team that engaged deeply with key clients to fully understand & frame each problem and opportunity.• Defined the approach to advertising; developed and delivered quality solutions within each partner's stated goals.• Crafted solutions that displayed an insightful knowledge of nurses hearts & minds, often relative to specific educational themes.• Led the process of presenting new advertising/engagement opportunities for clients.• Ensured solutions met advertising objectives and quality standards within time, resource and financial parameters.Gannett Healthcare Group was acquired by OnCourse Learning on December 2014.

Led the West regional sales team, responsible for all print, online and event product sales for the region. Promoted the positive image and value of Gannett Healthcare Group within the local healthcare, human resources and recruitment communities. Worked closely with other regional vice presidents, senior sales management, the marketing team and other departments to maximize market potential through short term and long term strategic planning.

Responsible for training and development, and review of all Sales Managers and Sales Associates, and direct motivation of sales team. Monitored and analyzed team activity, results and efficiency, and constructed corrective action plans. Actively worked with Sales Managers and Sales Associates making direct sales calls to key accounts promoting all product offerings. Worked closely with agencies and clients to develop strategic plans to meet their advertising and recruitment needs. Ensured that sales team met established sales objectives through in-person sales calls, written communication, and telecommunications.

Developed sales within Christian ministry market and developed a customer base to leverage across multiple media channels. Supervised sales staff that used a network of media channels to help organizations advertise their messages to churches and pastors. The advertising media channels sold include print, web, email and newsletter advertising, direct mail marketing and exhibit opportunities.http://www.outreachmediagroup.com

Responsible for managing all sales and operational activities with potential advertising customers in a specific geographic region. Managed staff of Regional Sales Managers, ensuring ads secured through direct relationships with advertisers were received correctly, properly placed and billed. Built and maintained relationships with key customer personnel. Direct sales responsibilities to key hospitals and key healthcare contacts on a regular basis. Worked with VP level to coordinate sales activities between clients and agencies.NurseWeek was acquired by Gannett on Feb. 2, 2004.http://www.jmihealth.com