Lance D. Podell

Lance D. Podell Email and Phone Number

Founder @ MediaMinds Advisory
United States
Lance D. Podell's Location
Millburn, New Jersey, United States, United States
Lance D. Podell's Contact Details
About Lance D. Podell

Seasoned C-suite executive with experience in Fortune 500 and start-up companies. Career has taken me to the intersection of advertising and content for adtech platforms/engines, media integration for multimedia publishers and content development and programming for platforms like OTT and original programmers. Have managed 300+ direct reports and hundreds of vendor relationships in multiple global centers in North America, LATAM, APAC, and EMEA. Experience with $100M+ revenue, and $50M+ operating budget. Demonstrated ability improving performance of multi-million dollar businesses, and strong record of success with both revenue and profit growth. Led YouTube Spaces for Google and previously sold 2 companies to Google. Launched first-ever multi-channel web network (MCN), and first-ever content-targeted sponsored links ad network. Expertise securing $100M+ funding, and handling M&A. CONTACT: lance@podellweb.com

Lance D. Podell's Current Company Details
MediaMinds Advisory

Mediaminds Advisory

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Founder
United States
Lance D. Podell Work Experience Details
  • Mediaminds Advisory
    Founder
    Mediaminds Advisory
    United States
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  • Iron Mountain
    Senior Vice President And Gm, Iron Mountain Entertainment Services
    Iron Mountain Oct 2019 - Jun 2024
    Boston, Massachusetts, Us
    At the helm of Entertainment Services, my focus is on safeguarding & maximizing the value of entertainment assets. With a solid background in innovation, operations & new media, I steer our team to provide cutting-edge media preservation, restoration, and distribution services for our clients: film studios, sports organizations, media companies, and record labels. We adapt legacy content for modern streaming platforms, ensuring our clients' portfolios continue to thrive. Our success in generating substantial revenue and EBITDA growth is rooted in our industry expertise. We transition legacy content for the digital age enhancing streaming platform offerings.• Financials: 2019 $51M revenue to 2024P $78M revenue; 2019 $15M EBITDA to 2024P $20M EBITDA. 9% revenue CAGR; 6% EBITDA CAGR• Responsible for global (North America and Western Europe) base of over 400 team members, with 20+ facilities, 10+ studios and 100+ key client relationships. • Owned partner relationships in advertising, social media, public relations, sales consultants, and innovative technology solution providers. • Led relationships with global entertainment client base including but not limited to all major studios and record labels as well as production companies, broadcasters and sporting organizations• Drove M&A and location-based growth as well as product/service innovation and delivery. Responsible for P+L and CAPEX planning and budgeting• Sat on Executive Leadership Team and was Executive Sponsor of the LGBTQ+ Employee Resource Group.• Sat on Product Innovation Committee looking at innovation in NFTs, digital image scanning. • Conceived of strategic plan in 2023 to broaden offerings outside of entertainment vertical to offer media & archive services to all Fortune 500 companies with critical archives. Business unit renamed from Iron Mountain Entertainment Services (IMES) to Iron Mountain Media and Archive Services (MAS).
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  • Ldp Advisors
    Advisor
    Ldp Advisors Jan 2018 - Oct 2019
    Advisory work for C-Suite executives solving for challenges on key initiatives that require expertise beyond the normal scope of company work. I combined learnings from my career history in advertising, entertainment, media, studio development/management, community event space and platform/tool development to create unique and business-savvy solutions for unique challenges that face executives in today's ever-changing climate. • Consulting assignments solved for challenges in entertainment, media, transmedia, digital media, online media, video, advertising tools and platforms, digital transformation, and community-based real estate initiatives, as well as space design and functional requirements for employee and talent development. I uniquely understand how today’s talent best works with all content platforms, integrates with fans and brands to tell stories that matter to today’s consumer and viewer. • Sample client list: Better Spaces (workplace health and wellness in an agile amenities environment), Digitas, Publishers Clearing House.
  • Google
    Director, Global Head Youtube Studios (Spaces)
    Google Mar 2011 - Nov 2017
    Mountain View, Ca, Us
    Stood up, innovated & designed the first-ever production facility, innovation lab, programmed events space & video university. YouTubers, labels, media companies and brands used the Spaces to "Learn, Connect and Create" in these 20k square foot facilities globally. Supported the creator economy by advancing technique, building community, collaborating & showing off creative work to others in the YT ecosystem. Became became the #1 marketing driver for positive brand perception & helped the company receive a growing chunk of ad spending that used to flow to more traditional media.• Built out 12 production, programming, and community facilities (YouTube Spaces) in LA, NYC, Toronto, London, Nashville, Tokyo, Berlin, Paris, Mumbai, Dubai, Sao Paulo and Rio (150K total sq feet).•Created a defined space within the Space to hold the “BrandLab” to “show not tell” advertisers how to work with the creator community for successful ad placement and for advertisers to learn how to build their own YT channels.• Handled $250M in capital expenditures building out the Spaces.• Managed $22M operating budget, mentored and supervised 60+ employees, and 100 vendor employees.• Led team focused on advancing YouTube platform via programming engagements with creators/artists (from Rhett & Link to Snoop Dogg) and content partners (from Conde Nast to CBS) to stimulate innovation, improve storytelling, develop original programming, increase collaboration, and improve audience development for YouTube.• Provided early feedback and direction from creators to YT product team and developed curriculum and programming activities for industry marketing sponsorships (e.g. Sundance, SXSW).• Drove experimentation in Virtual Reality, Mixed Reality, and 360 and innovation of Audience Development and Creator Playbooks.• Grew from zero to 200K total Spaces visits and thousands of videos produced.• Developed platform for emerging markets via 45 Pop-up Spaces reaching 15k creators in 20 cities.
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  • Next New Networks
    Chief Executive Officer (Ceo) & Chairman
    Next New Networks Sep 2008 - Mar 2011
    Us
    • Led first-ever multi-channel web network (MCN) that raised $25M from Goldman Sachs, Spark Capital, Fuse Capital, and Saban Media.• Grew viewership from 15M to 165M+ video views per month during 2-year tenure• Grew revenue to $7M in 2 years for online video company that helped creators with storytelling, distribution of their original programming online, sell ads, and build audience.• Awarded Top Five Independent Producers on YouTube.• Produced #2 and #8 YouTube show at the time: Obama Girl Show with 100M+ views and Key of Awesome with 150M+ views. • Created vSauce channel with Michael Stevens (a YouTube and multimedia sensation).• Launched innovative Next New Creators Program, signed 40+ creators representing ~50M monthly video views, and marketed under Next’s network brands (e.g. Barely Political, Barely Digital, IndyMogul, Threadbanger, ClickFitness, vSauce, Hungry Nation).• Garnered national media attention (e.g. Billboard, NYT, Entertainment Weekly) that touted company as “The New TV”. • Founded MCN coalition (Maker Studios, Machinima, Smosh) supporting collective growth.• Acquired by Google (YouTube) in March 2011.
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  • Seevast Corp
    Chief Executive Officer (Ceo) & Board Member
    Seevast Corp Dec 2003 - Sep 2008
    • Built Seevast, sponsored links marketing company from $13M to $105M revenue; 68%CAGR in 4 years. • Directed overall performance, growth, and strategic direction for search engine and internet marketing company.• Launched Pulse360, and grew from $0 to $35M revenue in first year.• Led 3 offices with 125 employees (sales, client services, engineering, finance, human resources, and marketing), and fostered environment of innovation and collaboration. • Raised $14M from Insight Venture Partners, and rebranded from Kanoodle to Seevast.• Directed M&A and financing activity; and acquired and divested for 3.5x Moniker, a leading provider of Domain Asset Management.• Managed internal and external constituents: employees, founder, Board of Directors, investors, lenders, advertising clients, and publishing/network partners. • Hired as President of Content Division (December 2003), promoted to President of Seevast (February 2004), and promoted to CEO of Seevast (December 2004).
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  • About.Com
    General Manager, Sprinks
    About.Com Sep 2001 - Dec 2003
    New York, Ny, Us
    • Grew this supplier of sponsored links paid listings on About.com from $1M to $30M in 18 months.• Rebuilt product, creating new revenue concept of sponsored links on content pages; and launched first-ever, content-targeted, ad network targeted by context, behavior, geography, and demographics, with top web publishers and thousands of advertisers. • Initiated, managed, and led Sprinks sale to Google in 2003.
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  • Dealtime / Shopping.Com (Now Ebay)
    Chief Marketing Officer (Cmo)
    Dealtime / Shopping.Com (Now Ebay) Jun 1999 - Aug 2001
    San Jose, California, Us
    • Refined and launched DealTime, the #1 online comparison-shopping service in the world.• Managed $35M marketing and product development budget for multi-national, privately held, venture-backed company (America Online, Time Warner, Bank of America, Bertelsmann, Singapore Telecom, Bain Capital, Israel Seed Partners). • Directed product development, channel management, and marketing vehicles (print, TV and radio advertising, guerilla efforts, public relations, online marketing/email, direct response, database, contests, and sweeps). • Led 6 divisions: product/channel management (domestic and international), merchandising, marketing acquisition and retention, client services, metrics/reporting, and customer support.
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  • Ldp Consulting
    Advisor
    Ldp Consulting 1998 - 1999
  • U S West / Media One
    Director, Business Development & Advertising, City-Based Web Platform Content Development
    U S West / Media One 1995 - 1998
  • Time Warner Inc.
    Director, Interactive Business Development
    Time Warner Inc. 1994 - 1995
    New York, Ny, Us
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  • Ogilvy & Mather
    Director, Business Development, Interactive Marketing Group
    Ogilvy & Mather 1993 - 1994
    New York, Ny, Us
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Lance D. Podell Skills

Digital Media Strategic Partnerships Social Media Start Ups Online Advertising Digital Strategy Digital Marketing Mobile Devices Analytics Social Media Marketing New Media Chief Executive Officer Chief Digital Officer Chief Content Officer Board Of Directors Original Programming Videos Chief Officer Google Digital Executive Content Development Director Studio Head Youtube Videos Board Of Advisors Audience Development Director Global Strategy Youtube Video Entertainment Executive Media Executive Youtube Videos P&l Management Content Strategy Director Marketing Content Strategy Marketing Strategy Strategy Management Advertising Business Development Global Strategy Creative Strategy Internet Strategy Strategy Implementation Strategic Consulting Strategic Planning Strategic Leadership Strategic Vision Transmedia Transmedia Storytelling E Commerce Mergers And Acquisitions Leaadership Business Strategy Chief Executive Officer Executive Management Leadership Content Development

Lance D. Podell Education Details

  • Harvard Business School
    Harvard Business School
    Master Of Business Administration (Mba)
  • Lafayette College
    Lafayette College
    Judaic Studies
  • Abington High School, Abington Pa
    Abington High School, Abington Pa

Frequently Asked Questions about Lance D. Podell

What company does Lance D. Podell work for?

Lance D. Podell works for Mediaminds Advisory

What is Lance D. Podell's role at the current company?

Lance D. Podell's current role is Founder.

What is Lance D. Podell's email address?

Lance D. Podell's email address is la****@****rks.com

What is Lance D. Podell's direct phone number?

Lance D. Podell's direct phone number is +190820*****

What schools did Lance D. Podell attend?

Lance D. Podell attended Harvard Business School, Lafayette College, Abington High School, Abington Pa.

What skills is Lance D. Podell known for?

Lance D. Podell has skills like Digital Media, Strategic Partnerships, Social Media, Start Ups, Online Advertising, Digital Strategy, Digital Marketing, Mobile Devices, Analytics, Social Media Marketing, New Media, Chief Executive Officer.

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