Lance Rafael Fabia Email & Phone Number

Boston, Massachusetts, United States

Wayfair is the $12B global leader in furniture e-commerce that brings products that fit every style and every home straight to consumers. At Wayfair, I work in the upholstery (living room seating) category, a ~$2B annual business. My specific responsibilities include the following:Strategic Leadership• General manager for the reclining upholstery sub-category, a ~$250M business growing in excess of +30% YoY• Led a team of >20, including 3 directs and 17+ cross-functional partners• Developed a 3 year roadmap focused on the core pillars of assortment, merchandising, pricing, operations, and accelerants• Established partnerships with 40 suppliers covering >85% of a $14B TAM• Drove NPI through targeted investments into curation, advertising, and funded merchandising• Completed nearly 20 unique merchandising enhancements to date, including a category page, navigation improvements, and filter/SEO optimizationAccount Management• Ownership of a ~$250M supplier portfolio; providing executive guidance on all business initiatives• Formulated and executed strategic plans leveraging data analysis and market research• Negotiated price reductions, product exclusivity bids, advertising contracts, and product gap sourcing• Managed merchandising and listings for a total catalog in excess of 20 thousand unique products• Attended quarterly tradeshows to strengthen existing relationships and acquire new partners• Optimized transportation networks, delivery logistics and forward positioning of inventory

Philadelphia, Pennsylvania, United States

The Home Appliances division of TE Connectivity designs and manufactures a wide array of electronic components that are supplied to the global white goods market. We focused on a broad array of white goods OEMs; key brands such as Whirlpool, Electrolux, Haier, BSH, etc. Within this division, I was the product manager for line of magnet wire connectors and systems that were sold primarily to home appliance OEMs. My responsibilities included:• Owned the P&L of a $14M business in the Americas region• Formulated strategic plans and made executive decisions on sales and manufacturing initiatives• Analyzed and tracked market trends to inform product gap analysis and long term business plans• Engaged in customer prospecting, distributor negotiations, and market sensing• Optimized supply chain through improvements in procurement, manufacturing, and global footprint

Greater Philadelphia Area

The Home Appliances division of TE Connectivity designs and manufactures a wide array of electronic components that are supplied to the global white goods market. We focused on a broad array of white goods OEMs; key brands such as Whirlpool, Electrolux, Haier, BSH, etc. Within this division I worked as the strategy lead for the Americas and EMEA regions. Throughout my time in this role, my primary objectives included:• Created market forecasts and continuously evaluated and improved upon forecast accuracy• Sized TAMs and mapped out the competitive landscape• Analyzed data and provided strategic recommendations for key growth initiatives• Performed market research and provided business and intelligence• Built business plans and evaluated long term execution

Greater Philadelphia Area

With millions of global transactions and years of sales history, TE has a wealth of data at its fingertips. As a strategy and business development analyst, I used analytical methods to interpret and analyze this data so as to provide business and strategy recommendations for TE's field sales and management teams.Throughout my work, I interacted with a wide range of global stakeholders across TE's 12 diverse business units. My primary responsibilities included:• Provided business insights and analytics on an ad hoc basis• Created strategic slide decks and data visualizations for key quarterly business meetings• Managed a sales market data collection and performance tool• Tracked and reported on the performance of our channel focus sales accounts• Facilitated the global execution of the predictive analytics sales program

Middletown, Pennsylvania

Talent Infusion is a two year talent development program at TE Connectivity focused on giving its participants a unique, cross disciplinary experience in different industries. Through this program, I was able to learn and develop in four different roles: Customer Account Specialist, Marketing Analyst, Supply Chain Analyst, and Product Manager.Customer Account Specialist• Worked directly with key customer accounts in the Appliance, Data and Devices, and Industrial business units• Managed order entry, quality issues, and specialized supply chain solutions• Represented the "voice of the customer" to our internal stakeholdersMarketing Analyst• Responsible for various marketing projects and initiatives in the Industrial Intelligent Buildings business unit• led and coordinated global new product introductions• Organized TE involvement in industry conferences and trade shows• Created and designed marketing material for advertisements, product brochures, and marketing campaignsSupply Chain Analyst• Worked with the Channel Sales Operations team as a supply chain analyst• Administered the Small Quantity Fulfillment (SQF) program• Created and launched a new SQF reporting dashboard for key business unit stakeholders• Documented the distributor partner authorization processProduct Manager• Managed the $80M Americas portion of the $190M global power interconnects product line• Organized global efforts to ramp up manufacturing for new business wins• Made strategic decisions to address opportunities and product gaps• Analyzed product line sales to identify key customers and sales trends

Bethlehem, Pa

As part of the Integrated Product Development (IPD) Capstone program, I worked as a faculty advisor for four student teams. Each team was tasked with working in conjunction with a local company to develop and design a customized product solution for an identified problem. My responsibilities during these projects were as follows.• Provide guidance on the Integrated Product Development process from ideation to launch• Facilitate the student-company relationship and communication• Act as the primary business and product consultant• Ensure accountability for all project deliverables and timelines

Master Of Engineering (M.Eng.), Technical Entrepreneurship

Lehigh's one-year, 30-credit professional master's program in Technical Entrepreneurship helps student entrepreneurs create, refine.

Bachelor Of Science, Mechanical Engineering