Lance Richard Email & Phone Number

Des Moines, Ia

Full service advertising and marketing agency with a focus on local retail.

Des Moines, Ia

Des Moines, Iowa, United States

Des Moines, Ia

Sacramento, California

Recruited to Entercom Corporate Sales Operations Team and tasked with working with Bain Consulting to develop a new sales structure and compensation plan for Entercom and CBS merged markets.• Successfully implemented new sales structure, strategy and compensation plan in twelve Entercom Communications radio markets• Currently assisting in the development and implementation of training and coaching programs for future company wide initiatives

Sacramento, California

Promoted to re-position six Sacramento radio stations as the lead local media and marketing platform in the minds of employees, civic leaders and advertisers.• Lead the growth of station revenues and operating margins• Oversaw all aspects of the business including on-air and digital programming, sales, creative services, senior staff recruitment, and strategic planning• Solicited and developed large advertising accounts at the C-Level• Developed strategic partnership with Visit Sacramento to position Sacramentolocally, regionally and nationally as “America's Farm to Fork Capital”

Sacramento, Ca

VP of Sales over six radio stations covering the greater Sacramento area. Responsible for all aspect of sales including revenue and expense management, hiring, and sales strategy.

Greater Chicago Area

Responsible for radio and digital media sales, the development of sales strategy, coaching and training of sales management and account executives, and talent recruitment for a 110 station radio group.

Regional Sales Director for Monster MediaWorks. Monster MediaWorks is the internal sales organization for a proprietary network of websites owned and operated by Monster Worldwide. These websites include Monster.com, Military.com, FastWeb.com and AffinityLabs.com. My team specifically focused on consumer products companies located in an eighteen state region.

Responsible for all aspects of the sales operations for two radio stations in Chicago, Illinois, that generated in excess of thirty-five million dollars in annual sales. Managed a staff of six sales managers, twenty-four account managers, and three support personnel. Developed annual revenue/expense budgets, and sales strategies for each station.

Start up dot-com based in Houston, Texas, focused on the pharmaceutical and health industry. Developed annual revenue/expense budgets, and annual sales strategies. Negotiated strategic partnership with NBC Owned and Operated television stations resulting in a 120% increase in online reach. Lead company to profitability within eighteen months.