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Lance Riedel Email & Phone Number
Director of Index Serving
at
Shopify
1 work email found
@kosei.me
7 phones found area 650 and 415
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Director of Index Serving
Location
Austin, Texas Metropolitan Area, United States
Who is Lance Riedel? Overview
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Quick answer
Lance Riedel is listed as Director of Index Serving at Shopify, based in Austin, Texas Metropolitan Area, United States. AeroLeads shows a work email signal at kosei.me, phone signal with area code 650, 415, and a matched LinkedIn profile for Lance Riedel.
Lance Riedel previously worked as Chief Executive Officer at Vantage Discovery and Consulting, Advisor and Commercial Pilot at Flying R Labs. Lance Riedel holds B.S. Computer Science, Minors Math, Physics from Principia College.
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Email format at Shopify
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{first}@kosei.me
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AeroLeads found 1 current-domain work email signal for Lance Riedel. Compare company email patterns before reaching out.
Profile bio
About Lance Riedel
Technology strategist and builder. Founded 3 companies, led technical strategy at $XXB companies, and built teams from the ground up to tackle new business opportunities. Unique ability to supply the vision and leadership to connect technology to business innovation. Also a get hands dirty type that still codes and invents. Built multiple search engines from the ground up to push the boundaries of what is possible. From early days at Verity, to Yahoo Research where we built out the first large scale indexing system on Hadoop, then built a new WAND based search engine. Also led the development of the Bambino Yahoo Taxonomy and it's accompanying classifier used for front page personalization, ad selection, and search relevance. At Pinterest started and led the Content Team around content understanding using embeddings (Taste Graph), invented and built out the team for the Pinterest-wide matching/search engine (Manas). Then started the shopping team at Pinterest which has been wildly successful.Built out large teams at leading consumer and enterprise companies to startups, helped start a leading silicon valley tech incubator ( The Hive)Obsessed with Aviation -- Commercial Helicopter Pilot, Private fixed wing. Lifetime of building and working on mechanical projects (rebuilding cars, motorcycles, early member of TechShop, welding, drones, model airplanes)Company Founder and CEO • Co-founded Vantage Discovery with Nigel Daley and assembled a world class set of advisors and investors that include Jony Ive, Evan Sharp and Ben Silberman (Pinterest co-founders), Biz Stone (Twitter co-founder), Jeremy King (frmr Walmart CTO), Rob Goldman (frmr SVP Ads Facebook), and many others. • Co-founded Kosei with Stanford Professor Jure Leskovec and Vanja Josifovski (Airbnb, Pinterest CTO) and led as the CEO from idea to launch and eventual acquisition by Pinterest. • Co-founded Proximal Labs in the big data and matching platform space and acquired by Jive Software• Filed 14 patents in matching and social search space (8 granted so far)• WSDM 2016 Industry Day Chair (speakers included Qi Lu, Ron Conway)• Founding member of the Computational Advertising group in Yahoo! Research; the team published (WWW, SIGIR, CIKM) and created the platform used for matching throughout Yahoo (contextual ad matching, search matching, front page personalization)
Listed skills include Hadoop, Big Data, Mapreduce, Lucene, and 20 others.
Current workplace
Lance Riedel's current company
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19 roles · 32 years
Lance Riedel work experience
A career timeline built from the work history available for this profile.
Chief Executive Officer
CurrentDiscovery out of the box. Search transcended for the AI Age
Mar 2023 - Present
Consulting, Advisor And Commercial Pilot
Flying R Labs
Consulting with a diverse set of companies (Bell Aircraft, LoveFrom/Jony Ive, Evan Sharp (co-founder of Pinterest)) around data strategies, search and recommender systems, and on the flip side building out autonomous drones. Also a commercial helicopter pilot on the side. One project is working with Bell Helicopter to design and build a drone platform used.
Aug 2019 - Aug 2023
Shopping Architect/Head Of Shopping Eng
Engineering leader reporting to SVP of Engineering. Engineering leadership for Shopping, Taste Graph, Signals, User Profiles, Content eco-system, knowledge graph, search and ads infra mentor and technology vision mentorVarious large projects at Pinterest leading teams. The theme across these is a strategic leap, selling biz and tech case, bringing together.
Dec 2017 - Jul 2019
Head Of Content
Strategically identified the need, scoped, lobbied, and put together the Content Team. Initiatives include Content Quality, TasteGraph/Taxonomy, annotations, user modeling, content understanding, fresh content, embeddings. Content is the underpinnings for many critical areas of Pinterest including Ads, Discovery, shopping, etc Completely revamped our.
Aug 2016 - Dec 2017
Head Of Infrastructure
Engineering leadership for Data Eng, Storage/Caching, Serving Systems, SRE, Core Services, Build/Quality/tooling, Safety, Monitoring/Visibility. Took over Infra and got it to a stable place
Jan 2016 - Aug 2016
Head Of Content Platform
Managed team responsible for core platforms for content quality, ingestion, and understanding (crawling, entity dictionaries, content quality).
Jun 2015 - Jan 2016
Software Engineer
Integrated Kosei (company I founded) tech into ad selection layer. Built out a robust indexing and serving layer for candidate retrieval and scoring.
Dec 2014 - Jun 2015
Ceo - Founder
Acquired by Pinterest Jan 2015 - Co-founder -Founded the company, fully funded, built team, and tech (IP now powers Pinterest Search and Ad Selection back end)Revolutionize recommendations with deep understanding of what we recommend and to whom. Our first product to market serves beautiful ads that delight your customers in the moments that matter. We do.
Feb 2014 - Jan 2015
Cto (Founding Member)
Helped create and launch The Hive.The Hive helps companies with the right data architecture and data science. I worked closely with entrepreneurs, practitioners, architects, and open source contributors throughout the entire big data and analytics ecosystems to develop best practices and frameworks for entrepreneurs and companies.Spoke at conferences.
2012 - 2014
~2 yrs
Distinguished Engineer/Manager
Led the direction of the company towards a SaaS, data-driven, and multi-tenant architecture for massive efficiencies, manageability, and feature enhancements. Led the search and recommendation architecture and was a key contributor to re-architecting the scale out of searchable activity streams. Invented and productionalized numerous innovations in the.
Mar 2011 - Apr 2013
Cto, Co-Founder
Proximal Labs
(Acquired by Jive Software) Proximal Labs supercharges online communities through web-scale analytics and smart apps that increase traffic, engagement, and community impact.-Architected ETL pipeline on top of Hadoop/Flume to ingest full communities and activity streams.-Integrated full analytics suites, machine learning frameworks, semantic/topical.
2010 - Mar 2011
Chief Scientist/Engineer
Bought by TikTok- First As Dotspots, then Gri.pe and Cheers -Where we started: https://www.youtube.com/watch?v=u04V9X6hkoIArchitected and implemented:-Realtime and batch indexing and data analytics using tools such as Hadoop. Included entity extraction, semantic analysis, duplicate detection, complete distributed and auto-updating indexes (continuous.
2009 - 2010
~1 yr
Principal Research Engineer/Tech Lead
Led the research engineering team responsible for creating the core matching engine used throughout Yahoo!'s ad systems. Worked in various areas of the search and advertiser monetization domain: ad to page relevance, ad to query relevance, keyword/ad/user profile categorization, click analysis, log analysis, the editorial review process, keyword suggestion.
2004 - Jan 2009
Principal Research Engineer
2004 - Jan 2009
Senior Engineer/Tech Lead
Managed a number of projects that categorized/classified the 100's of millions of bidded keyword inventory. Built out large scale ontologies (20k nodes +). Built out a page classifier that was used throughout several products at OvertureWorked on the keyword suggestion tool that advertisers used to discover what keywords to bid on when creating campaigns
2004 - 2005
~1 yr
Sr. Engineer
Served as technical manager and architect with an extensive client base of Fortune 500 and commercial internet sites (40+ companies worked with) for an industry leading enterprise search company. Also led development efforts to integrate Verity search products with industry leading content management systems (e.g. OpenText/Livelink) and application servers.
2000 - 2003
~3 yrs
Senior Engineer
Led a team that developed one of the first online coupon systems for grocery stores that tracked user purchase behavior and provided custom coupons.One of the team leads on a full rewrite of Bear Stearns mortgage trading system to Java and Corba
1997 - 1999
~2 yrs
Engineer
Hands-On Interactive Publishing
Developed interactive software that included top selling encyclopedia's - built search engine from ground up, interactive rich media interfaces all in c++
1994 - 1997
~3 yrs
4 education records
Lance Riedel education
B.S. Computer Science, Minors Math, Physics
Principia College
Education record
Beijing University Of Technology
Aerospace, Aeronautical And Astronautical Engineering
The University Of Texas At Austin
Aerospace, Aeronautical And Astronautical Engineering
University Of Kansas - School Of Engineering
FAQ
Frequently asked questions about Lance Riedel
Quick answers generated from the profile data available on this page.
What company does Lance Riedel work for?
Lance Riedel works for Shopify.
What is Lance Riedel's role at Shopify?
Lance Riedel is listed as Director of Index Serving at Shopify.
What is Lance Riedel's email address?
AeroLeads has found 1 work email signal at @kosei.me for Lance Riedel at Shopify.
What is Lance Riedel's phone number?
AeroLeads has found 7 phone signal(s) with area code 650, 415 for Lance Riedel at Shopify.
Where is Lance Riedel based?
Lance Riedel is based in Austin, Texas Metropolitan Area, United States while working with Shopify.
What companies has Lance Riedel worked for?
Lance Riedel has worked for Shopify, Vantage Discovery, Flying R Labs, Pinterest, and Kosei.
How can I contact Lance Riedel?
You can use AeroLeads to view verified contact signals for Lance Riedel at Shopify, including work email, phone, and LinkedIn data when available.
What schools did Lance Riedel attend?
Lance Riedel holds B.S. Computer Science, Minors Math, Physics from Principia College.
What skills is Lance Riedel known for?
Lance Riedel is listed with skills including Hadoop, Big Data, Mapreduce, Lucene, Hbase, Distributed Systems, Machine Learning, and Analytics.
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