As of May 2024, I assumed the position of co-owner and head of RVYB, where I oversee strategy and executive business decisions. RVYB primary business is helping Singapore businesses establish B2B partnerships overseas to get a foothold in a overseas country. After which, our secondary business is to rebrand and market in said overseas country, to ensure long term success.● Business ConnectorLeveraging my extensive experience from Ignotus, Purpleflakez & VMore, my team and I assist Singaporean businesses find meaningful B2B partnerships in key markets such as Malaysia, Thailand, China, Taiwan, Thailand or Vietnam. - We employ an internal process to vet and pre-qualify potential leads.- We then arrange and aid in physical meetups to enable partnerships.● Market & Competitive ResearchWe have a framework to conduct competitive research to better position companies for expansion. By leveraging data-driven insights and benchmarking against industry leaders, RVYB's framework provides actionable recommendations to improve competitive advantages and position well into new overseas markets.● Manpower TrainingWe believe workforce preparedness is a critical factor in international success. At RVYB, we have training programs that equip teams with the skills to thrive in new markets.We are excited to state that we in the process of setting-up a separate RVYB entity in Penang, Malaysia by mid-2025. This expansion will further strengthen our ability to support clients in setting themselves up in overseas markets. I look forward to more opportunities in the future.

Post 2020 Covid, I re-entered the business development scene, and helped establish RVYB Solutions Pte Ltd, helping advise and support the founder team in developing a consultancy that helps build up other startups as a CMO-as-a-Service. This company was incubated under Ngee Ann Polytechnic Alumni Incubator.● Business Advisor- Aided in starting and incorporating the company under its founder- Trained the founding team in business management, and enabled them to get inducted as an incubatee in Ngee Ann Polytechnic Alumni Incubator- Helped write the contracts & sat in meetings with the clients.- Served in RVYB capacity to provide branding and marketing strategic planning for clients.● Business Strategist- Developed the overall business plan for the company- Conceptualized and co-ran it's pilot program of it's CMO-as-a-Service plan- Conceptualized future business plans● Grant ConsultantHelped businesses identify, apply for, and manage grants. I provide expertise throughout the entire grant process, from identifying eligible grants to writing proposals and managing awarded funds.Became a stakeholder in the business post launch.

As of Aug 2024, I was signed on board as one of the in-charges of ASK Training Capstone Project Programme. I have as of year of 2024, taught more than 14 graduating batches of project learners.● Project Mentor- Manage the structure the delivery of capstone projects to ensure alignment with ASK Training educational and professional development goals.- Train and Assess Learners on their ability to conduct competitive research & a digital marketing mockup project on behalf of SMEs that sign on board as project partners.I am still training on contract basis under ASK Training to date.

A few short months into training under Lithan Academy, I was invited to train under ASK Training.● Digital Marketing TrainerI teach learners, mainly working professionals, all modules under Advanced Certificate in Digital Marketing and Diploma in Digital Marketing. ● Corporate Partner TrainerAs of Dec 2024, I was further referred to train under ASK Training corporate partner manpower, where I reskilled manpower and took them through the Specialist Diploma in Digital Marketing.I am still training on contract basis under ASK Training to date.

Right after my ACLP certification under IAL, I took to training under Lithan Academy.● Digital Marketing TrainerI teach learners, mainly working professionals, all modules under Professional Diploma in Digital Marketing, except for AGILE Project Management.● Digital Marketing AssessorI am frequently engaged to assess learners on their digital marketing and grade them competent or not before they can move on to the next module.I am still training on contract basis under Lithan Academy to date.

Post 2020 Covid, as a business advisor of RVYB, I helped establish 72StoreyEducation, helping advise and support the founder team in developing a solution to curate early childhood materials from publishers for first time parents with trouble choosing. This company was incubated under Temasak Polytechic incubator.● Business Advisor- Aided in starting and incorporating the company under its founder- Trained the founding team in business management, and enabled them to get inducted as an incubatee in Temasak Polytechnic Incubator- Helped write the contracts & sat in meetings with the initial investor and publisher partner.- Took over branding and marketing efforts personally for two publishers – helped them in their colloboration efforts, did up a competitive analysis report, created a B2B and B2C website for their early childhood books to schools and consumers respectively.● Business Strategist- Developed the overall business plan for the company- Conceptualized and co-ran it's pilot program of collaborating with schools to reach out to parents and provide educational bundles for their kids- Conceptualized future business plansCurrently in talks to become a stakeholder in the business post launch.

A few short months into training under Lithan Academy, I signed up to train under FirstCom Academy● Digital Marketing TrainerI teach learners, mainly the elderly, mainly 2 day workshops on the following subjects: Take Impactful Photos With Your Smartphone, Introduction to AI Tools for Content Creation, Cyber Security Awareness For Individuals and Businesses and Introduction to Digital Marketing.On July 2024, I was featured as a trainer on FirstCom's website.Unfortunately, I chose not to renew my contract on Oct 2024 as I did not agree to renewal terms on my contract.

After my Lithan Academy education, my instructor reached out and hired me in his consultancy Enso Consult. Primary business is helping companies in SG apply for grants from goverment. I headed Branding & Marketing, where I do strategic branding, biz strat & help companies apply for such grants.● Branding & Marketing Grant Specialist- Advise clients on grant application as well as branding & marketing efforts.- Handle the remote sales team in charge of getting leads on Linkedin for Enso Consult, smoothen out sales processes, that were losing potential customers due to lack of manpower overseeing the processes. - Introduce means of automation instead of the manual process of noting down client consultations.- Strategize how to improve Enso Consult’s own business processes, introducing better job descriptions for new hires, collating what they need to do/know in a simple doc to get them to understand what needs to be done and where to find information better, updating contracts, etc.- Took over branding and marketing efforts personally for two clients - a bicycle distributor DCPro Sports and a mattress distributor SwissAire, did up a competitive analysis report for DCPro Sports website, social media and google analytics and a video content strategy for SwissAire.- Helped coordinate with freelance programmers, videographers to help with tasks for those two clients.● Overseas B2B Lead GenerationHelped several companies including a monitor touchscreen distributor LumaPilot to find business partnerships overseas.● Sustainability Grant ConsultantTook up a reskilling program & develop sustainability grant products by researching into grant options and discussion with key individuals with businesses and gov representatives before ESG had introduce such grants.I left full-time position and opted for partnership with Enso Consult to date, which includes a Ignotus LLP X Enso Consult partnership to train under digital marketing institutes.

In 2020, Covid hit and I was one of those affected, most of my businesses stopped, business clients dried up and Noble Vici Group was at risk of closure. Financial issues was amongst the reasons for me to rebuilt myself. Meanwhile, I took my former national service training as a medic, being first aid & AED certified, to good use and helped with the Covid Response Team of Ministry of Health, Singapore.● Covid Support Role- Supported Health Promotion Board as part of the team that dealt with swabbing people.- My main role involved scanning the IDs of people send to us to check their covid infection status before they can be send back to their workplace, this involves tallying against a database, ensuring that everyone on the list is checked and their status is updated on the list.- This also involved checking that each test-tube containing samples are correctly labelled, tallies with the database and onsite documents before they are packed and send to the correct lab for testing. ● Site Supervisor Support- Due to lack of manpower, I doubled as a one-site floor manager as well, ensuring that everyone goes to their correct station and other on-site duties to aid the supervisor of each site.- In fact, I was typically send to sites where they send new supervisor trainees to as I was noted to be very good at my work and it is safe to send the new trainees with me for their first real assignment as I can help the heavy lifting.I eventually left being declined a Supervisor role due a lack of actual education qualifications and instead applied to study at Lithan Academy to get certified officially in Digital Marketing.

After leaving Purpleflakez & Nexus Marketing Agency, I decided to create my own company. Ignotus LLP was the incorporation of my services to provide business advisory and third-party linkages to help entrepreneurs start their startups. Several of my clients were referred to me from my prior work while others from incubators in Singapore, I build a name within these circles.I also used my personal finance to invest and/or loan to get these startups running. Notable startups included software, web platforms and sales of memory foam corgi plushie. It was during this period I also invested in shares from Motorola before the Google deal. ● Business Startup Advisor- Used my experience with the multiple previous companies in finetuning their sales and business processes, I started my own Startup called Ignotus LLP with a partner.- Tied up with other service providers to better sell an all-encompassing package for clients. Made a one-stop destination for client’s business development needs.- Helped built entire sales funnels, from the Facebook graphics to lead capture pages to email marketing services together with web development- Sold my services as a consultant to companies who needed finetuning of their sales and business processes.● Local B2C & B2B Lead Generation- Aided in the sales and marketing of tickets to a Conference in Expo called “Digital Disruption 2019” on behalf of Noble Vici Group.- Funded a startup to get memory foam corgi plushies from the US and sell to 3 outlets in Singapore as well as other consumers.● Overseas B2C & B2B Lead Generation- Helped startups set up website & get both B2C and B2C connections in China- Aided a startup to run video speaking events overseas, also taking up a speaking slot amongst american entrepreneursIgnotus LLP still exists to date, has a new partner & is now instead an agency to provide Adjunct Instructor services to Digital Marketing Training Institutes on contract.

US-listed Noble Vici Group (OTCMKTS: NVGI) was in talks to buy over Elusyf Global. While the deal did not go through, I was amongst many that was inducted to help develop the business. I helped the company with Vmore (an ecommerce aggregator spanning multiple countries in SEA) as well as Vmore Express (an IOT-enabled coffee vending machine that connects to Vmore).For my sales and marketing services, I was awarded close to USD800,000 worth of NVGI shares, one of the top 10% of such award to all sales associates. This share amount crossed million dollar valuation in 2019.● Web Development Advisor- Pioneered the launch of e-commerce platform, http://vmoreasia.com/ with effective digital marketing efforts & feedback design.- Provided customer support to reassure customer concerns while allowed a direct channel to feedback to the tech team on how best to address and implement fixes to customer complaints, providing ideas based on personal tech knowledge.● Lead Generation- Trained 10 affiliate partners to help push and market the ecommerce site to a larger public audience.- Helped designed sales decks with the purpose to acquire different categories of customers.- Helped expand, by find businesses to onboard Vmore in several SEA countries, including being involved to office openings and launch events in Vietnam, Malaysia, China and other SEA countries.To date, Noble Vici Group had greatly shrunk down operations and pivoted to sustainability solutions. I continued to be updated on the company progress, awaiting a time to collaborate again.

My sales team of 14 sales associates spinned off and created a marketing agency. While we were still doing sales for Elusyf Global, as the in-house digital marketing subject matter lead, I helped pivot the team from direct sales to digital marketing and lead generation for other startups. ● Co-head of a Marketing Team.- Responsibilities included brainstorming and providing feedback on their Instagram Page branding efforts.- Trained the marketing team in digital marketing and lead generation.● Event Management & Event HostStrategize and co-run company bonding events as well as customer out-reach events, doing EDMs and co-hosting several events.● Team Educator & Knowledge Development LeadIn additional to leading the marketing team, I took on the responsibility of educating my team and sales associates in Elusyf Global as a representative of the Nexus team on a variety of topics to broaden their understanding of global trends and strategic thinking. This included- Global Awareness: I covered topics from North Korea to American Politics- Global Trends: I covered topics like cryptocurrency early in Bitcoin days and Uber & Grab emergence- Critical Thinking: I also covered Business Lessons, like insights to Mark Zuckerberg, Ellen DeGeneres, Steve Jobs, Selena Gomez's careerI would later leave Nexus Marketing Agency as I desired to start my own startup, Ignotus LLP.

I was invited to advise Purpleflakez, a web development startup where I took a co-leadership position and helped develop the business, strategizing our digital marketing strategy both in-house and for clients, and later help incubate a client in Ngee Ann Polytechnic Alumni Business Incubator.● Business Development Advisor- Served as a business development advisor in its management, my primary role is to advise the growth of the business.- Spearheaded and systemized a step-by-step flow of prospecting, closing and following up clients.- Designed the tools to aid in closing customers such as setting clear menu of services and prices, write-up of contracts, write up of after service emails.● Web Development - Avada Theme (2016), Elementor (2017-2018)- Filled in as a developer creating web sites using primarily WordPress.- Optimised Purpleflakez’s own website, https://purpleflakez.com/, ran it’s Facebook Page & Instagram Page for about 2 years.- Aided in advising customers on how best to position their web presences via web development/digital marketing.- Did write ups for the client’s web sites, brochures even text descriptions and naming of products itself.● Startup ManagementHelp develop startups, both in business development as well as digital presence, one of which was a spin on a manpower agency project accepted in a incubation program, another a local skincare startup that got a korean kpop ambassadorship and expanded sales to china.I left because of a difference in company direction but continue to have a good relationship with Purpleflakez which continues to prosper to date.

Elusyf Global opened a wellness center, Clive Wellness. It served as a brick and mortar outlet to sell our nutraceuticals with professional tailored consultation by skin and wellness consultants, while concurrently, Elusyf Global itself concentrated on expanding its direct sales network through sales associates. I worked closely with Elusyf Global's COO (one of three founders), to head both Elusyf Global & Clive Wellness IT & data security needs alongside my sales management role.● Need Analysis- Surveyed walk-in customers, finding out their reason for coming down and setting expectations as a Customer Relationship Manager- Relayed information gathered to the consultants before customer entry so that they are able to target customer needs efficiently- After consultation, talked to customers to gather feedback and upsell where applicable● System Optimization- Responsible for collection and documentation of important documents- Systemized the collection of such documents as well as customer data, while also making the backup and recovery of said data automatic by implementing an auto-backup system across all consultant devices.Being part of Elusyf Global, Clive Wellness too closed down during Covid.

Followed my managers when they founded Elusyf Global post-LFI closure, a health and wellness company specializing in stem cell treatment through an award winning nutraceutical approach. I was by 2016, invited and inducted into the founders team of Elusyf Global, a group that ran the leadership, decision-making and day-to-day management alongside the 3 founders of Elusyf Global.● Sales Team & Business Management Collaborated with 2 partners, to grow the initial team of 3 to over team of over 14 sales associates, one of the biggest of such groups, driving the company's flagship health nutraceutical sales. ● Direct SalesCo-lead the team to produce over SGD3.3 million in sales in a single year, contributing SGD300k in personal sales.● Sales TrainerCo-developed a customer referral program and a structured system for presentation to both potential clients and inducting new sales associates.● IT Lead- Strategized the layout and writeup of Elusyf Global Website for effective navigation. - Led cybersecurity initiatives, ensuring security of customer data and sensitive company documentation. Developed a tracking and alert system when data was mishandled by staff.- Monitored unauthorized Wi-Fi usage, safeguarded executive-level communications, and provided alerts in case of breaches.● Event ManagementHelped out alongside the management committee in their community service outreach events such as“Silver Screening 1 for 1” where we brought 1,000 elderly folks from old age homes to a movie screening with Jack Neo, Mark Lee and 'Ah Boys to Men' cast as guest celebrities.My team became Nexus Marketing Agency & Elusyf Global was in talks to be bought over by Noble Vici, that deal failed to happen, but I was involved amongst others with Noble Vici Group. Elusyf Global closed down during Covid.

Was promoted to Sales Manager to train other sale associates in 6 months.● Sales ManagerMade an initial team of 3, and strategize the development of the team alongside my managers to systemize an approach to effectively bring in more sales affiliates and B2C revenue.● Sales TrainerI quickly took over presentation on behalf of LFI for myself and my team & provided direct mentorship to teach sales skills & techniquesShareholder conflicts resulted in LFI's closure and I followed my mangers when they created Elusyf Global.

Joined as a Sales Associate in Long Far International, a Traditional Chinese Medicine (TCM) Company that imported high quality TCM products from Hong Kong, each addressing a specific health need: alleviating period cramps, improving bone health and supporting toxin detoxification.● Adaptability Across Cultures I was a 20 year old IT student with no TCM experience and language barrier, who researched and learnt sufficient knowledge to sell glucosamine product to National Service Men, women's health product to university females & detox product to working adults twice my age.● Targeted Lead GenerationWith no prior leads, used cold-calling & one-on-one presentations to connect with individuals across various age groups and professional backgrounds. Was promoted to Sales Manager to train other sale associates in 6 months.● Customer-Centric ApproachProvided pre and post sales services in an acupuncture slimming center owned by the company to customers I referred in, educating on TCM benefits, alleviating concerns & giving following up post service.I was promoted to Sales Manager within 6 months of me joining LFI.