Lance Serating Email & Phone Number

Greater New York City Area

Streamline, our Sales & Demand Forecasting and Inventory Planning solution integrates with ERP systems and other data sources, providing accurate forecasting and inventory management with a flexible workflow.At GMDH LLC, we create advanced software solutions which bring the power of the GMDH modeling and forecasting algorithms to non-mathematicians.

Greater New York City Area

As the Director of IT for CBS, I had a first hand opportunity to see the decline in the effectiveness of traditional marketing. Technology has put the power into the hands of consumers, who are now able to reflexively bypass and ignore the intrusion into their activities that traditional marketing continues to rely upon. Look to your own unopened email, spam folders and skipped commercials as proof...The instant I had been introduced to the concepts of Inbound Marketing, I knew that this was a revolutionary change in the way marketing HAD to be done going forward. Inbound Marketing is not only technology proof, it leverages technology as it aligns with the way people look for goods and services.And so, Marketing Is Dead was born...Our expertise is in Inbound Marketing, Web Strategy, Branding and Content Creation. Our passion is ROI. It's what we use to measure our success, and ensure our earned value to our clients.We create innovative marketing solutions that attract web traffic, engages web visitors, nurtures and converts these visitors into leads, and turns these leads into customers and advocates.

Senior professional responsible for the management of a diverse technology portfolio in support of the enterprise functions for Showtime Networks Inc., leading multiple teams of FTEs, onshore and offshore consultants across multiple geographies.• Direct responsibility for a complex portfolio consisting of disparate projects and applications. Areas supported include Acquisitions, Broadcast Operations, Planning & Scheduling, Interstitial Planning & Scheduling, Business Affairs, Legal, Creative / Promotion, Research, Programming Finance, and Production Finance.• Partner with Executive Group members and other senior business leaders to develop business strategies and align to multi-year business and IT plans enabling greater competitive differentiation.• Developed and promoted talent within the organization through mentoring, internship programs, and continuing education initiatives.• Established and matured a rigorous IT Governance Process to ensure alignment with business strategy, prioritization of funding, tracking of benefits to ROI, and oversight of project and portfolio risk.

IT professional responsible for orchestrating IT services and resources, and ensuring that IT is aligned with the business goals of AIG Environmental, the leading U.S. provider of environmental insurance. • Oversaw and facilitated the development and maintenance efforts for all applications used by, or which impact AIG Environmental. These include all of the E-Commerce, document management, research, rating and policy issuance systems.• Responsible for orchestrating IT services and resources, ensuring that IT is aligned with the business goals.• Responsibilities included strategic planning, budgeting, contracting the services of third party vendors, database design, application design and project management supervision.• Managed 7 direct reports (staff of 27), dotted line management of an additional 10 infrastructure/services (DBAs, server administrators, etc…), an offshore/near-shore group of 20 resources, and 4-6 yearly summer interns.• Developed and managed the expense ($6mm) and capital (max $8mm) budgets. • Managed client relationships throughout the project lifecycle, ensuring client satisfaction.

Senior technology consultant responsible for the analysis, design, construction and implementation of custom software solutions across a diverse range of industries. Responsible for all aspects of growing a technology consulting organization. Select Clients include:• Swiss Re America Corp.• Showtime• Viacom• The Central Park Conservancy• ADP• Cablevision• Michael C. Fina • Arts and Entertainment Television• Serta Mattress• Citibank• Diesel