Lance Watkins Email & Phone Number

Thousand Oaks, California, United States

Prosperity beyond Income. Build Wealth Pro ("BWP") offers #PersonalFinance education services that teach how to build wealth from almost nothing. BWP shows how to identify and extract personal profit from moderate income, conquer bad debt, gain financial fitness, and steadily build wealth. Savvy corporate finance techniques from Wall Street are distilled down for personal finance gain. Finance for the non-financial. Modules cover budgeting, cash-flow, saving for education, retirement planning, and extensive investing maneuvers for diversification, long-term wealth and short-term fun. Formats to choose from include tutorials, digital guides, consultations, books, and interactive #tutoring sessions. No previous finance knowledge required. Virtual/remote and in-person training options available. Free tips and tools, too. Financial Fitness, on demand. Group packages are also available - ideal for HR directors looking for new ways to improve employee wellness. * To be notified of new content, visit BuildWealth.Pro/about/#VIP* For more on the BWP difference, visit BuildWealth.Pro/features-benefits-advantages#eLearning #HRprofessionals #MutualFunds #RetirementPlanning #Writers

Greater Los Angeles Area

General Manager – directing marketing and finance operations and strategies that maximize profitable revenue streams.• Investor/Partner for small-caps, growth-equities, ventures and start-ups within CPG, healthcare, and green-technology sectors. Designed and built an innovative product that drove profit growth over national benchmark by 89%.• Business growth advisor for entertainment, consumer product, digital media, healthcare & pet-care distribution companies.• Grew YOY sales over 125% by leading positioning, marketing campaigns, business development, and sales contracts negotiations for real-property assets used by product advertising and entertainment customers.#AssetAllocation #Consulting

Culver City, Ca

Oversaw all marketing, product development and #ProductManagement in all channels in all markets for this global manufacturer of worker safety and medical device products. Introduced an award-winning new product line ... penetrating a new product segment across multiple continents. Launched several award-winning advertising campaigns. Improved marketing efficiency through new SEM, digital, video, & catalog programs. Penetrated new category with innovative new product-line and amplified its marketing program ... both in half the time anticipated ... yielding awards for both product & program and generating incremental revenue over $5 million. Disrupted stale category with revolutionary new technology and bold marketing ... reviving the company’s leadership and earning several awards. Bolstered spending efficiency by half a million while maintaining category-doubling growth.

North Hollywood, Ca

Provide advisory and implementation services in marketing, product management and general strategy for diversely-capitalized regional and multi-national clients in the healthcare, publishing, dental, wireless/telecommunications, HBA, pet food/products, and promotional services industries ... including product launch, market research, innovation, customer satisfaction, growth strategy, turnarounds, customer segmentation, market entry assessment, project management, product development, and promotions.Saved a business that helped client regain technical leadership while driving its flagship product segment revenues up +40%. Led all strategy and execution components of the project – including chemical reformulation, new product assortment, instructional pieces, and a new national consumer & trade advertising campaign.#CEO #MarketingStrategy #CEOs

Santa Clarita (Valencia), Ca

Head of market planning department, reporting to SVP. Developed deployments, itineraries and #launch pricing for both brands’ (Princess & Cunard lines) cruise offerings across global markets for this multi-billion dollar Carnival subsidiary. Programs generated $1.3B in annual revenues.#OnlineCourses #OnlineLearning #OnlineEducation #OnlineCourse

City Of Industry, Ca

Managed most profitable global product line for this premium nutrition focused #PetFood company with annual sales over $500M in over 50 countries – now owned by Mars, a $25B global #FoodAndBeverage organization. Utilized all aspects of the marketing mix (including online) and collaborated with sales, demo, operations, R&D/lab, accounting, finance and customer service departments on programs to drive brand awareness, trial, sales, market share and profitability. Saved and turned around a business unit swiftly before it failed, boosting profits by $10 million. Created new business in under-developed markets that drove +25% growth on highest-margin lines.

Glendale, Ca

Promoted from Assistant Marketing Manager on the Come ‘N Get It dog food brand to Associate Marketing Manager for the Friskies and ALPO cat food brands.#StrategicPlanning #PetCare

Orange, Ca

Promoted from marketing management intern to A.B.M. for the $350 million Budget Gourmet brand of frozen convenience meals -- the largest brand for Kraft's $500M frozen food division (The All-American Gourmet Co.).#ProductManager #ProductMarketing #ProductManagers

Universal City, Ca

Improved financial reporting process for this international, premium beverage company -- a division of Hiram Walker, formerly a direct subsidiary of Allied Lyons, PLC. Designed and completed market research study used for 1993 advertising strategy.#Consultant #FinancialPlanning

New York, Ny & Century City, Ca

Analyzed key data for Investment Banking division of this premier Wall Street firm. Studied financial statements and built complex financial models that compared pro-forma investment returns (IRR, ROI) for various securities used to finance leveraged buyouts (LBO), recapitalizations, initial public offerings (IPO), and divestitures.#FinancialAnalysis #FinancialAnalyst

Master Of Business Administration - Mba, Accounting And Finance

B.A., Economics (With Honors)

Activities and Societies: Cum Laude, Phi Beta Kappa, Omicron Delta Epsilon, NCAA Track & Field.

Semester Abroad, In Scotland.

Education record