Lance Weatherby Email & Phone Number

Atlanta, Ga, Us

Holding company for advising, and investing initiatives where I help CEOs of high-growth potential early-stage technology companies. Current commitments and engagements include CallRail, Cypress.io, Flashpoint, Gridline, Infinite Giving, IRALOGIX, Kobiton, Managr, and The Players' Lounge.

Atlanta, Georgia, Us

The leader in short-term rental protection.• Created and led functional marketing team to address business development, demand generation, content marketing, SEO, and social media. • Led marketing efforts to grow revenue $5 million in 2021, ramping to $19 million revenue run rate.

Atlanta, Ga, Us

Advised Badgey, PerfectPost, and Bellword CEO on strategic matters during its evolution.

Atlanta, Georgia, Us

AI-Powered Design and Wireframing.Assisted CEO with initial go-to-market strategy and product-led growth motion.

Atlanta, Ga, Us

Making mobile apps work better everywhere.Brought on as a part-time advisor to develop product-led growth initiative. Served as interim CMO for 10 months leading business development, demand generation, and product marketing.

San Francisco, Ca, Us

The world's first time-aware customer experience platform, an Accel-KKR portfolio company.Bridging the gap between sales and marketing to create more pipeline for the field sales team.• Team consistently leds all regions in conversion rates.• Implemented sales acceleration and AI virtual assistant applications to increase conversion rates and acquire more sales opportunities. Led global rollout based on effectiveness.• Provided business development, marketing, and sales leadership in the post-acquisition integration of Salesfusion into SugarCRM.

Atlanta, Ga, Us

Marketing automation platform for small marketing teams. Acquired by SugarCRM.• Increased new bookings over 100%.• Drove revenue growth by 20% during the first two quarters with the company.

Atlanta, Georgia, Us

Fast, easy and reliable testing for anything that runs in a browser.Assisted CEO and board with initial go-to-market strategy to monetize open-source software.

Atlanta, Ga, Us

The market share leader in phone call analytics.Created and implemented revenue growth plans while overseeing the sales and marketing functions. Built sales and marketing team from five to twenty six while implementing an integrated marketing technology stack and predictable revenue sales processes to effectively and efficiently rapidly grow the company into a recognized market leader.• Increased ARR from $3 million to $20 million.• Recognized by the Inc. 500 as the fastest growing software company in the Southeast.• Ranked 34th on Deloitte's 2016 North America Technology Fast 500.• Positioned company as top-rated call tracking application on software review sites Capterra, G2, and Google Analytics Partners.• Increased monthly new customer run rate by 170%.• Grew customer base from 10,000 to 60,000 companies.

An e-commerce marketplace for consumer goods and services.Provided strategic leadership working closely with the CEO, board of directors, and other senior managers to achieve aggressive growth. Directly managed sales, marketing, product development, and technical operations. • Recommended and contributed to the implementation of market roll-up strategy including identifying acquisition targets, negotiating transactions, overseeing due diligence, and closings. • Integral in securing venture debt to finance acquisitions.• Oversaw development of proprietary e-commerce technology platform.• Sales run rate more than tripled to $22 million and member base growth from 250,000 to 4 million users.

Atlanta, Ga, Us

Georgia Tech’s nationally recognized technology accelerator.Built high potential startup technology companies by collaborating with entrepreneurs in developing strategic business plans, building teams, raising capital, and implementing go to market plans.• Provided early stage consulting to hundreds of startups that collectively raised over $100 million in angel and venture capital. Notable clients included BLiNQ Media, BrightWhistle, Clearleap, EndGame Systems, KontrolFreek, PlayOn Sports, Purewire, and Scoutmob.• Spearheaded new programs that engaged a new generation of entrepreneurs and increased applicants to ATDC by 107%.

Alpharetta, Ga, Us

Created a comprehensive revenue model and marketing plan for PGI's emarketing business unit.

Us

Triple play digital services provider. Acquired by DirecPath.• Developed proposal that resulted in $4.8 million contract award from Georgia State University, growing the company’s business by over 25%.• Oversaw operational implantation of contract.

Us

A leading messaging security company acquired by Secure Computing for $274 million.Led all aspects of the company’s marketing activities including analyst relations, brand strategy, channel programs, direct marketing, marketing communications, product marketing, and public relations. Managed staff of eight and $2.5 million budget.• Created and implemented comprehensive marketing plan that enabled company to achieve 200% growth in 2003 and 100% growth in 2004• Scaled lead generation to grow business from $10 million to $44 million in revenue.

Atlanta, Georgia, Us

A national Internet service provider with $1.4 billion in annual sales.Business unit P&L responsibility for EarthLink’s mobile wireless and Internet appliance businesses. Developed and executed strategy to extend business beyond the personal computer. Managed team of 140 in business development, marketing, operations, product development, and product management, as well as an overseas subsidiary.• Launched and grew business to 195,000 customers generating $45 million.• Earned recognition as best in class for Services by Mobile Computing.• Engineered acquisition of OmniSky Corporation and Cidco Corporation.

Se

Internet service provider offering consumer access and web hosting services. IPO March 1996. Merged with Earthlink in 2000.Set and implemented overall growth strategy for business and consumer offerings. Oversaw business development, marketing, product development, and product management. • Exceeded 1999 plan, growing revenues to $328 million, a gain of 182%.• Surpassed 1998 plan, growing revenues to $115 million, a 117% gain.• Built customer base from 341,000 to over 1.3 million users.• Effectively scaled annual marketing expenditures from $10 million to $93 million.• Recognized as one of Marketing Computers “1999 Marketers of the Year.”

Se

Led team of 20 in quest to obtain new customers. Responsible for achieving revenue plan in excess of $50 million and controlling $4.7 million departmental budget. Directed acquisitions, field marketing, OEM sales, and retail sales functions. Established national business development strategy.• Exceeded 1997 new customer goal while lowering average subscriber acquisition cost by 22%.

Se

Master Of Business Administration - Mba

Mergers & Acquisitions

Bachelor Of Business Administration - Bba, Marketing