Lance Wesson Email & Phone Number

Washington, District Of Columbia, United States

• Identify and evaluate potential partnership opportunities with professional sports franchises, leagues, media properties, individual athletes / celebrities, and entertainment organizations
• Develop strategies to maximize value and alignment from existing sponsorships and partnerships
• Represent the company at industry events and foster relationships with key stakeholders
• Assist with reviewing market research and keeping leadership apprised of trends in sports / entertainment sponsorships
• Negotiate and manage partnership agreements within delegated authority levels
• Support development and implementation of marketing campaigns that feature sports / entertainment elements

Washington, District Of Columbia, United States

• Lead team's execution of marketing, communications, game day operations, community relations, ticket sales, sponsorship sales & activations, and fulfillment of all contractual obligations
• Identified and negotiated sponsorship / partnership opportunities
• Oversaw budgets and delivered against key performance metrics for team performance
• Engaged XFL fans through various promotions, events, and marketing efforts
• Developed key relationships with community leaders, business leaders and city officials
• Ensured successful execution of all event and promotional activities

Washington, District Of Columbia, United States

• Responsible for securing sponsorship deals and implementing long-term partnerships for: Washington Capitals, Washington Wizards, Washington Mystics, Capital City Go-Go and Wizards District Gaming
• Created customized strategies for developing new and increased business for clients and prospects across our available platforms, that align with their goals and objectives
• Closed first ever partnership deal specific to Washington Mystics with Pattern Beauty; the first partnership for a cosmetics brand and a WNBA team
• Other partnerships include: SoleWash Sneaker Laundry, PinkLipps Cosmetics, and [solidcore]

Dallas/Fort Worth Area

• Closed a multi-year sponsorship deal worth upward of $850,000 annually. Additionally, generated over $120,000 in revenue through new business and renewals with upgrades
• Increased revenue and awareness of partners’ brands by more than 25% through in-arena signage, live activations, radio broadcasts, mobile text blasts, on-site sweepstakes, and social media boosts
• Responsible for every aspect of corporate sponsorships, including prospecting new accounts, concept ideation, closing of sale, activation of assets, account management, upselling of partnership, and renewal of all.
• Generated revenue on individual and team goals through the selling of integrated marketing packages using traditional, digital and other non-traditional marketing channels to meet client’s objectives
• Initiated and maintained strong, lasting relationships with both current and potential corporate sponsors
• Recruited, managed and trained all support staff, including Coordinators (activation staff), game day assistants, and any third-party vendors who participate in event day activities

Greater New York City Area

• Responsible for the development, execution, and management of various experiential marketing programs on behalf of Mastercard Experiences Team
• Increased sales for various retailers through Mastercard experiential experiences exclusive to cardholders
• Mastercard was used 50% more times due to these invite-only, member activations
• Worked closely with account teams to identify opportunities with specific sponsorship properties and assets
• Identified new opportunities for clients in a multitude of markets; oversaw budgets and finances related to programs
• Created program overviews, recap summaries, budgets, and sell-in presentations throughout the life of each project

Kansas City Area, Missouri

• Responsible for generating over $210,000 in events sales revenue in first year, exceeding organization’s set quotas
• Reported directly to CEO
• Hosted semi-annual events for the National Association of Basketball Coaches Foundation board members that featured head coaches from top Division 1 basketball programs; Ensured their visits were seamless experiences.
• Assisted with the execution of the annual Collegiate Basketball Hall of Fame Induction, featuring former college basketball greats (players, coaches, and contributors). Hosted the inductees and their families.
• Executed tailor made events for individual and corporate clients; Advised clients on setup options
• Oversaw and executed all events and meetings including site selection, vendor negotiation, event registration and post-event reporting

Kansas City, Missouri Area

• Set an NCAA Division-I record by increasing ticket sales revenues by 36% in one season
• Sold over $176,000 in total ticket sales throughout all athletics clubs
• Reported directly to the Athletics Director
• Provided a superior level of customer service to ensure a positive experience for all patrons in order to promote UMKC Athletics
• Administered all athletics ticket office operations including fulfillment of single and season tickets for all ticketed events in athletics facilities to include athletic events, concerts, conventions, performances.
• Worked in conjunction with Marketing Department to secure and renew long-term sponsorship partnerships

Auburn Hills, Michigan

• Generated $90,000 in New Season Ticket revenue, $30,000 in Premium Suite Sales, and $25,000 Group Sales in first year with the organization; exceeding overall sales goal by $45,000
• Generated $12,000 over New Season Ticket quota during NBA Lockout, and $95,000 in Group and Single Game sales
• Assisted prospective and current client businesses in increasing revenue and clientele relationships; utilized formal, results-based, sales training and extensive product knowledge; and demonstrate progressive growth.
• Maintained business relationships with a pre-determined book of business for on-going renewal and up-sell opportunities; met and exceeded established weekly, monthly and annual sales goals, and generated meetings to.

• Sales Team Leader responsible for building and managing a (5) person team that generated over $10,000 in single game ticket revenue until the company dissolved
• Team finished 3rd out of 8 teams. I ranked 3rd out of 8 team leaders
• Personally made 30-40 new outbound cold calls per day
• Accounted for an average of 20 appointments per week, while team accounted for an average of 90 appointments in total per week
• Personally responsible for approximately $5,000 of team total revenue

• Trained on ticket sales, sponsorship sales, naming rights, consultation, and the planning and execution of weekly consumer/business presentations
• Solely responsible for the Photoshop mock-ups of potential clients to go inside presentation decks
• Proven ability to generate and cultivate new business relationships through networking and cold calling for long-term commitments
• Responsible for creating lead lists by researching sports organizations/businesses for sales reps to prospect for new revenue
• Lead Intern, responsible for making 70-80 cold calls per day for prospecting purposes

Bachelor Of Science - Bs, Business Administration

Diploma, General Studies