Lance Wesson Email & Phone Number

Washington, District Of Columbia, United States

• Identify and evaluate potential partnership opportunities with professional sports franchises, leagues, media properties, individual athletes / celebrities, and entertainment organizations • Develop strategies to maximize value and alignment from existing sponsorships and partnerships• Represent the company at industry events and foster relationships with key stakeholders• Assist with reviewing market research and keeping leadership apprised of trends in sports / entertainment sponsorships• Negotiate and manage partnership agreements within delegated authority levels• Support development and implementation of marketing campaigns that feature sports / entertainment elements• Provide recommendations regarding charitable initiatives and community involvement through sports/entertainment programs

Washington, District Of Columbia, United States

• Lead team's execution of marketing, communications, game day operations, community relations, ticket sales, sponsorship sales & activations, and fulfillment of all contractual obligations• Identified and negotiated sponsorship / partnership opportunities • Oversaw budgets and delivered against key performance metrics for team performance• Engaged XFL fans through various promotions, events, and marketing efforts• Developed key relationships with community leaders, business leaders and city officials• Ensured successful execution of all event and promotional activities• Lead all in-market player engagement efforts from conception to completion• Worked with league PR to drive team communications and strategies to build and promote the XFL’s awareness, brand, and reputation

Washington, District Of Columbia, United States

• Responsible for securing sponsorship deals and implementing long-term partnerships for: Washington Capitals, Washington Wizards, Washington Mystics, Capital City Go-Go and Wizards District Gaming• Created customized strategies for developing new and increased business for clients and prospects across our available platforms, that align with their goals and objectives• Closed first ever partnership deal specific to Washington Mystics with Pattern Beauty; the first partnership for a cosmetics brand and a WNBA team• Other partnerships include: SoleWash Sneaker Laundry, PinkLipps Cosmetics, and [solidcore]

Dallas/Fort Worth Area

• Closed a multi-year sponsorship deal worth upward of $850,000 annually. Additionally, generated over $120,000 in revenue through new business and renewals with upgrades• Increased revenue and awareness of partners’ brands by more than 25% through in-arena signage, live activations, radio broadcasts, mobile text blasts, on-site sweepstakes, and social media boosts• Responsible for every aspect of corporate sponsorships, including prospecting new accounts, concept ideation, closing of sale, activation of assets, account management, upselling of partnership, and renewal of all accounts• Generated revenue on individual and team goals through the selling of integrated marketing packages using traditional, digital and other non-traditional marketing channels to meet client’s objectives• Initiated and maintained strong, lasting relationships with both current and potential corporate sponsors• Recruited, managed and trained all support staff, including Coordinators (activation staff), game day assistants, and any third-party vendors who participate in event day activities

Greater New York City Area

• Responsible for the development, execution, and management of various experiential marketing programs on behalf of Mastercard Experiences Team• Increased sales for various retailers through Mastercard experiential experiences exclusive to cardholders• Mastercard was used 50% more times due to these invite-only, member activations• Worked closely with account teams to identify opportunities with specific sponsorship properties and assets• Identified new opportunities for clients in a multitude of markets; oversaw budgets and finances related to programs• Created program overviews, recap summaries, budgets, and sell-in presentations throughout the life of each project• Responsible for responding to RFP asks by the client(s) in the form of proposal decks

Kansas City Area, Missouri

• Responsible for generating over $210,000 in events sales revenue in first year, exceeding organization’s set quotas• Reported directly to CEO• Hosted semi-annual events for the National Association of Basketball Coaches Foundation board members that featured head coaches from top Division 1 basketball programs; Ensured their visits were seamless experiences, while developing a cordial and professional relationship• Assisted with the execution of the annual Collegiate Basketball Hall of Fame Induction, featuring former college basketball greats (players, coaches, and contributors). Hosted the inductees and their families throughout the week during event walk-throughs, dinners, extra-curricular engagements• Executed tailor made events for individual and corporate clients; Advised clients on setup options• Oversaw and executed all events and meetings including site selection, vendor negotiation, event registration and post-event reporting• Coordinated all aspects of contests, leagues, camps, clinics, etc.; developed new youth basketball tournament series; coordinated monthly region-wide basketball tournaments that meet NCAA rules and regulations • Solicited, negotiated, closed, and renewed all corporate partnerships for basketball related events

Kansas City, Missouri Area

• Set an NCAA Division-I record by increasing ticket sales revenues by 36% in one season • Sold over $176,000 in total ticket sales throughout all athletics clubs• Reported directly to the Athletics Director• Provided a superior level of customer service to ensure a positive experience for all patrons in order to promote UMKC Athletics• Administered all athletics ticket office operations including fulfillment of single and season tickets for all ticketed events in athletics facilities to include athletic events, concerts, conventions, performances, trade shows, corporate, and other special events• Worked in conjunction with Marketing Department to secure and renew long-term sponsorship partnerships • Communicated effectively with general public through box office hours, phone, email, and social media to provide most up-to-date ticket information and address all inquiries

Auburn Hills, Michigan

• Generated $90,000 in New Season Ticket revenue, $30,000 in Premium Suite Sales, and $25,000 Group Sales in first year with the organization; exceeding overall sales goal by $45,000• Generated $12,000 over New Season Ticket quota during NBA Lockout, and $95,000 in Group and Single Game sales• Assisted prospective and current client businesses in increasing revenue and clientele relationships; utilized formal, results-based, sales training and extensive product knowledge; and demonstrate progressive growth and success in developing and delivering sound results • Maintained business relationships with a pre-determined book of business for on-going renewal and up-sell opportunities; met and exceeded established weekly, monthly and annual sales goals, and generated meetings to create new business

• Sales Team Leader responsible for building and managing a (5) person team that generated over $10,000 in single game ticket revenue until the company dissolved• Team finished 3rd out of 8 teams. I ranked 3rd out of 8 team leaders• Personally made 30-40 new outbound cold calls per day • Accounted for an average of 20 appointments per week, while team accounted for an average of 90 appointments in total per week• Personally responsible for approximately $5,000 of team total revenue

• Trained on ticket sales, sponsorship sales, naming rights, consultation, and the planning and execution of weekly consumer/business presentations• Solely responsible for the Photoshop mock-ups of potential clients to go inside presentation decks• Proven ability to generate and cultivate new business relationships through networking and cold calling for long-term commitments• Responsible for creating lead lists by researching sports organizations/businesses for sales reps to prospect for new revenue• Lead Intern, responsible for making 70-80 cold calls per day for prospecting purposes

Bachelor Of Science - Bs, Business Administration

Diploma, General Studies