Lance Williams Email & Phone Number

Kirkland, Wa, Us

Ca

Board and executive level leadership to help SMB professional service firms grow. Covered all aspects of growth strategy and execution, including; branding, demand generation, sales operations, customer satisfaction, and account growth.

Seattle, Wa, Us

Led all aspects of marketing strategy, execution & tactics, including: brand definition/design, demand generation, product marketing, partner marketing, sales enablement & fundraising. - Drove a 30x increase in monthly inbound leads. - Oversaw more than a dozen product launches. - Owned brand & product messaging. - Built sales enablement program. - Created co-marketing campaigns with partners like Microsoft, Nokia, Magic Leap, Dell & many more. - Defined company GTM plan, branding, mission/vision/BHAG, KPIs. - Created integrated campaigns, including; content, thought leadership, SEO/PPC, events, social media, PR, analyst relations, etc. - Implemented marketing, pipeline & customer support automation. - Managed FTEs, contractors, vendors & interns.

Seattle, Washington, Us

Hand selected by CEO to lead all aspects of marketing, including: strategy, operations, brand creative, social media, thought leadership, SEO, PPC, events, sales enablement, and analyst relations. - Drove a 5x increase in year over year inbound leads - Improved marketing operations with new systems, processes, vendors, financial controls and alignment with sales - Conceived and launched highly successful analyst relations program

Seattle, Washington, Us

Responsible for growth through new account acquisition and key account growth. - Atari: landed key account to design UX/UI of new VCS gaming console - Panasonic: won 3 year contract to lead UX/UI on all IoT and cloud devices - Google: won a 2 year contract to conduct user research for 16 product teams across Google

Seattle, Wa, Us

Seattle, Wa, Us

Led and managed Client Services and Business Development teams, which were responsible for agency growth and client satisfaction. - Drove >100% growth in 3 years leading to acquisition. - Acquired and led dozens of key accounts, including; Disney (Disney, ABC, ESPN), Nike, Toyota, AT&T, and Colliers International. - Created Client Services department, implemented pipeline and revenue planning processes/tools/reports, organized new business processes/roles/responsibilities, launched customer satisfaction program and trained/mentored staff on pitch account growth and conflict resolution. - Mentored cross-functional agency staff on issue recognition/solution recommendation, deal shaping, delivery team structure, client deliverables and project processes. - Created marketing department, including: marketing strategy, mission/goals/governance, defined target audience, brand/experience strategies, and all supporting tactics. - Led new brand activation, .com product owner, produced 50 articles of thought leadership in 6 months.

New York, Ny, Us

Selected by CEO to fulfill new corporate position, expanding sales for existing client base. Directed and mentored 12 account executives to build growth within existing accounts. Assembled pitch teams of up to 25 members, led strategy development for presentations, and served as lead presenter at sales meetings. - Achieved $2.5M in sales in 4 months by elevating effectiveness of account representatives’ sales abilities, specifically up-sell strategies.

New York, Ny, Us

Captured new business for company. Directed 3 geographically-dispersed salespeople. Lead proactive sales efforts in three verticals: Financial Services, Life & Wellness and Services. Delivered personal sales achievements. - Acquired 4 new accounts worth $750K in revenue in just 9 months.- Improved sales productivity, organizing sales department structure with Executive VP for vertical sales to focus activities and knowledge on profitable industries.

New York, Ny, Us

Recruited to drive sales within East Coast territory. Spearheaded proposal-writing process for RFPs, working with creative team to brand sales documents effectively, resulting in high success rate.- Achieved 100% of $2M sales quota in 2007 by delivering sales in social media, web design and development, paid search, natural search optimization, market research, display advertising and analytics.- Won 6 new high-profile accounts, including MasterCard, CVS, Toys R Us and Pitney Bowes.

New York, Ny, Us

Grew sales in East Coast territory, with average $1M per sale. Served as key presenter on pitch teams of up to 30 members. - Surpassed sales goals: 100% of $4M quota in 9 months of 2006, 180% of $1.8M quota in 11 months.- Achieved $7.5M of revenue in 21 months through personal sales efforts. - Acquired 10 new accounts including Choice Hotels, CNN, Samsonite, Food Network and Masterfoods.- Won 60% of proposals by setting stringent qualification process and focusing resources on winnable contracts.

New York, Ny, Us

Connect@jwt/digital@jwt divisionsLed pitch activities for new client acquisition. Partnered with tradition JWT New Business team on $100M+ integrated advertising opportunities. Expanded sales within Merrill Lynch interactive account, serving as primary contact person for client. - Outperformed sales targets consistently: 250% in 2005, 200% in 2004, and 100% in 7 months of 2003.- Grew existing JWT off-line advertising accounts, adding interactive, direct mail and CRM services to traditional offline advertising services.

New York, Ny, Us

digital@jwt/Coolfire DivisionSelected to lead European business development strategy and operations for Coolfire Interactive division. Recruited and directed and managed account team to pursue Internet-based B2B opportunities. - Cultivated Ford of Britain account, devising strategic direction for online advertising activities.- Created competitive advantage for client, launching Ford of Britain’s first dealer portal that saved $2M in annual printing and shipping costs.

New York, Ny, Us

Coolfire Division - Detroit, MIDrove sales for emerging Internet marketing activities at Ford Motor Company. Trained, mentored and directed staff of up to 10. • Transformed Ford communications by adopting Internet marketing strategies. • Accelerated sales from $2M to $11M in 1 year for Ford Customer Service Division.

St. Louis, Mo, Us

Account Manager - Detroit, MI – 1998-2000Account Supervisor - Detroit, MI – 1997-1998Senior Travel Director - St Louis, MO – 1994-1997Responsible for researching, creating and selling destination agenda for incentive and business group travel programs. Negotiated supplier contracts to achieve desired profit margin. Applied leadership skills to motivate, schedule, train, and supervise up to 70 staff. Negotiated and managed program budgets of up to $12MM. Developed & wrote creative promotional materials for client communications.Selected Achievements:- Sold $9.1MM in revenue in 15 months- Personally planned $16MM in travel in one year- August 1996 Lead Travel Director of the Month winner- September 1995 & March 1996 Customer Service of the Month winner