Lance Williams Email and Phone Number
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Lance Williams personal email
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I am a results-driven executive with decades of experience spanning marketing, sales, and operations. A strategic and creative problem-solver, I have a proven track record of diagnosing complex challenges and delivering impactful, sustainable solutions. With deep expertise across the entire B2B sales funnel—spanning brand awareness, lead generation, conversion, and customer retention—I thrive in driving growth and building strong, customer-focused cultures. Whether in startups or established organizations, both domestically and internationally, I excel at fostering innovation, collaboration, and high performance.I’m a rider of road bikes with a passion for climbing mountains. Unlike the casual cyclist who opts for the easiest path, I’m the guy who embraces the steep ascent. I calm my mind, find my rhythm and grind my way to the summit. Specialties: Demand Generation, Inbound Marketing, Outbound Marketing, Partner Marketing, Product Marketing, New Business Development, Sales Enablement, Account Growth Strategies, Global Team Management, B2B Marketing Strategies, Agency Operations, Employee Mentorship, C-Level Relationships, Fortune 100 Accounts, Product Leadership, & Experience Strategy.
Spotlight | Analyst Relations
View- Website:
- spotlightar.com
- Employees:
- 171
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Managing DirectorSpotlight | Analyst RelationsKirkland, Wa, Us
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Marketing And Business Development ConsultantSelf-Employed Dec 2016 - PresentCaBoard and executive level leadership to help SMB professional service firms grow. Covered all aspects of growth strategy and execution, including; branding, demand generation, sales operations, customer satisfaction, and account growth. -
Vice President MarketingTaqtile Jun 2020 - Nov 2024Seattle, Wa, UsLed all aspects of marketing strategy, execution & tactics, including: brand definition/design, demand generation, product marketing, partner marketing, sales enablement & fundraising. - Drove a 30x increase in monthly inbound leads. - Oversaw more than a dozen product launches. - Owned brand & product messaging. - Built sales enablement program. - Created co-marketing campaigns with partners like Microsoft, Nokia, Magic Leap, Dell & many more. - Defined company GTM plan, branding, mission/vision/BHAG, KPIs. - Created integrated campaigns, including; content, thought leadership, SEO/PPC, events, social media, PR, analyst relations, etc. - Implemented marketing, pipeline & customer support automation. - Managed FTEs, contractors, vendors & interns. -
Vp Of MarketingBlink Jul 2019 - Apr 2020Seattle, Washington, UsHand selected by CEO to lead all aspects of marketing, including: strategy, operations, brand creative, social media, thought leadership, SEO, PPC, events, sales enablement, and analyst relations. - Drove a 5x increase in year over year inbound leads - Improved marketing operations with new systems, processes, vendors, financial controls and alignment with sales - Conceived and launched highly successful analyst relations program -
Director, Client RelationsBlink Dec 2018 - Jul 2019Seattle, Washington, UsResponsible for growth through new account acquisition and key account growth. - Atari: landed key account to design UX/UI of new VCS gaming console - Panasonic: won 3 year contract to lead UX/UI on all IoT and cloud devices - Google: won a 2 year contract to conduct user research for 16 product teams across Google
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Advisory Board MemberSubstantial Feb 2017 - Oct 2018Seattle, Wa, Us -
Vp, Client DevelopmentPop Aug 2009 - Nov 2016Seattle, Wa, UsLed and managed Client Services and Business Development teams, which were responsible for agency growth and client satisfaction. - Drove >100% growth in 3 years leading to acquisition. - Acquired and led dozens of key accounts, including; Disney (Disney, ABC, ESPN), Nike, Toyota, AT&T, and Colliers International. - Created Client Services department, implemented pipeline and revenue planning processes/tools/reports, organized new business processes/roles/responsibilities, launched customer satisfaction program and trained/mentored staff on pitch account growth and conflict resolution. - Mentored cross-functional agency staff on issue recognition/solution recommendation, deal shaping, delivery team structure, client deliverables and project processes. - Created marketing department, including: marketing strategy, mission/goals/governance, defined target audience, brand/experience strategies, and all supporting tactics. - Led new brand activation, .com product owner, produced 50 articles of thought leadership in 6 months. -
Business Development ManagerAscentium Feb 2009 - Jul 2009
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Vp, Client DevelopmentIcrossing Jul 2008 - Nov 2008New York, Ny, UsSelected by CEO to fulfill new corporate position, expanding sales for existing client base. Directed and mentored 12 account executives to build growth within existing accounts. Assembled pitch teams of up to 25 members, led strategy development for presentations, and served as lead presenter at sales meetings. - Achieved $2.5M in sales in 4 months by elevating effectiveness of account representatives’ sales abilities, specifically up-sell strategies. -
Vp, Business DevelopmentIcrossing Nov 2007 - Jul 2008New York, Ny, UsCaptured new business for company. Directed 3 geographically-dispersed salespeople. Lead proactive sales efforts in three verticals: Financial Services, Life & Wellness and Services. Delivered personal sales achievements. - Acquired 4 new accounts worth $750K in revenue in just 9 months.- Improved sales productivity, organizing sales department structure with Executive VP for vertical sales to focus activities and knowledge on profitable industries.
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Business Development DirectorIcrossing Nov 2006 - Nov 2007New York, Ny, UsRecruited to drive sales within East Coast territory. Spearheaded proposal-writing process for RFPs, working with creative team to brand sales documents effectively, resulting in high success rate.- Achieved 100% of $2M sales quota in 2007 by delivering sales in social media, web design and development, paid search, natural search optimization, market research, display advertising and analytics.- Won 6 new high-profile accounts, including MasterCard, CVS, Toys R Us and Pitney Bowes.
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Business Development DirectorAgency.Com Jan 2005 - Nov 2006New York, Ny, UsGrew sales in East Coast territory, with average $1M per sale. Served as key presenter on pitch teams of up to 30 members. - Surpassed sales goals: 100% of $4M quota in 9 months of 2006, 180% of $1.8M quota in 11 months.- Achieved $7.5M of revenue in 21 months through personal sales efforts. - Acquired 10 new accounts including Choice Hotels, CNN, Samsonite, Food Network and Masterfoods.- Won 60% of proposals by setting stringent qualification process and focusing resources on winnable contracts. -
Business Development ExecutiveJ Walter Thompson Apr 2003 - Jan 2005New York, Ny, UsConnect@jwt/digital@jwt divisionsLed pitch activities for new client acquisition. Partnered with tradition JWT New Business team on $100M+ integrated advertising opportunities. Expanded sales within Merrill Lynch interactive account, serving as primary contact person for client. - Outperformed sales targets consistently: 250% in 2005, 200% in 2004, and 100% in 7 months of 2003.- Grew existing JWT off-line advertising accounts, adding interactive, direct mail and CRM services to traditional offline advertising services. -
Group Account DirectorJ Walter Thompson Jan 2001 - Apr 2003New York, Ny, Usdigital@jwt/Coolfire DivisionSelected to lead European business development strategy and operations for Coolfire Interactive division. Recruited and directed and managed account team to pursue Internet-based B2B opportunities. - Cultivated Ford of Britain account, devising strategic direction for online advertising activities.- Created competitive advantage for client, launching Ford of Britain’s first dealer portal that saved $2M in annual printing and shipping costs.
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Senior Account ManagerJ Walter Thompson Jan 2000 - Jan 2001New York, Ny, UsCoolfire Division - Detroit, MIDrove sales for emerging Internet marketing activities at Ford Motor Company. Trained, mentored and directed staff of up to 10. • Transformed Ford communications by adopting Internet marketing strategies. • Accelerated sales from $2M to $11M in 1 year for Ford Customer Service Division.
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Account ManagerMaritz, Inc Apr 1994 - Jan 2000St. Louis, Mo, UsAccount Manager - Detroit, MI – 1998-2000Account Supervisor - Detroit, MI – 1997-1998Senior Travel Director - St Louis, MO – 1994-1997Responsible for researching, creating and selling destination agenda for incentive and business group travel programs. Negotiated supplier contracts to achieve desired profit margin. Applied leadership skills to motivate, schedule, train, and supervise up to 70 staff. Negotiated and managed program budgets of up to $12MM. Developed & wrote creative promotional materials for client communications.Selected Achievements:- Sold $9.1MM in revenue in 15 months- Personally planned $16MM in travel in one year- August 1996 Lead Travel Director of the Month winner- September 1995 & March 1996 Customer Service of the Month winner
Lance Williams Skills
Lance Williams Education Details
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Framingham State UniversityCreative Writing
Frequently Asked Questions about Lance Williams
What company does Lance Williams work for?
Lance Williams works for Spotlight | Analyst Relations
What is Lance Williams's role at the current company?
Lance Williams's current role is Managing Director.
What is Lance Williams's email address?
Lance Williams's email address is la****@****kux.com
What is Lance Williams's direct phone number?
Lance Williams's direct phone number is +120672*****
What schools did Lance Williams attend?
Lance Williams attended Framingham State University.
What are some of Lance Williams's interests?
Lance Williams has interest in Children.
What skills is Lance Williams known for?
Lance Williams has skills like Digital Media, Interactive Marketing, Marketing Strategy, Online Advertising, Digital Strategy, Digital Marketing, Crm, Strategy, Sem, Seo, Social Media, Advertising.
Who are Lance Williams's colleagues?
Lance Williams's colleagues are Lindsey Pulse, Sophia (Black) Vincent, Abbey Fischer, Jordan Thomas, Simin Kurji, Marin Engen (Garavalia), Joe Miller.
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