At the helm of regional operations for The Coca-Cola Company in Italy and Albania, my role centers on driving strategic growth, managing P&L, and fostering stakeholder relationships. Our team is dedicated to crafting annual business plans that resonate with market dynamics and consumer preferences, ensuring our position as an industry leader is not only maintained but also strengthened.With a proven track record in B2C and B2B marketing, I leverage my expertise to guide three leadership teams towards achieving ambitious goals. Collaboration with bottling partners and internal teams has been key in navigating the complexities of the FMCG sector. Under my leadership, we've executed portfolio and channel initiatives that align with our core mission of delivering exceptional value to customers and shareholders alike.
The Coca-Cola Company
View- Website:
- coca-colacompany.com
- Employees:
- 60098
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Regional DirectorThe Coca-Cola CompanyMilan, It
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Business DirectorThe Coca-Cola Company Jan 2024 - PresentMilan, Lombardy, ItalyGeneral Manager accountability for two regions in Italy & Albania with end-to-end responsibility including annual business plans & P&L delivery, portfolio & channel initiatives, internal & external stakeholders managing three leadership teams, bottling agreements' negotiations & tracking. Reporting to the Italy & Albania Vice-President.
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Business ManagerThe Coca-Cola Company Apr 2021 - Jan 2024Milan, Lombardy, ItalyBusiness Manager for two regions in Italy & Albania
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Lurisia Board MemberThe Coca-Cola Company Feb 2020 - Dec 2021One of the two permanent members nominated by The Coca-Cola Company to join the Lurisia board created after the acquisition in Dec '19. General management, business integration, scenario planning during COVID pandemic, people management, mid-to-long term business and operating.
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Business Development & Lurisia Export Sales LeadThe Coca-Cola Company Jan 2019 - Dec 2021Milan, Lombardy, ItalyEnd-to-end leader for the acquisition of Acque Minerali Srl (Lurisia water & craft sodas) completed in Dec ‘19. From due diligence to demerger, 10 years business case, negotiation and integration orchestrating 50+ people. TCCC leader for post-acquisition business integration including continuous scenario planning during COVID pandemic. Lurisia exports business lead directly managing water & craft sodas in premium Horeca & selective modern trade in 20+ countries.Reporting to the Italy & Albania General Manager with 1 direct report (export sales manager).
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Marketing ManagerThe Coca-Cola Company May 2017 - Jan 2019Milan, Lombardy, ItalyIn charge of Fanta, Sprite, Schweppes and Kinley brands. Marketing strategy synchronizing ATL & BTL with in-store, trade & shopper calendars. Connection and experientials for multiple targets (Teens, Mums, Young Adults, Adults) with top tier agencies (i.e. McCann, Publicis, Mediacom). Brand plans for a broad variety of distribution channels including Modern Trade, Away From Home, Horeca. Qual / Quant research briefings: concept / product / pack test, GFK-HHP, Nielsen. Reporting to the IT&AL Marketing Director with 4 direct reports.
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Global Marketing ManagerLavazza Group Apr 2016 - May 2017Turin, Piedmont, ItalyHome & Office global coffee pods Marketing leader for Lavazza (# 1 brand - Italy), Carte Noire (# 1 brand - France) and K-CUP (#1 system USA). Global NPD’s leader managing 30+ members including direct reports and non-hierarchical teams. Portfolio leadership. Global ATL / BTL toolkits: core idea, cons. target, visual identity, ranges, packs and pricing. Qual / Quant researches: conjoint, concept / product / pack test, vantis, bases II, sensory tests. Reporting to the Global Category Director managing 6 direct reports & 2 interns. -
Global Marketing Manager HomeLavazza Group Oct 2015 - Apr 2016Turin, Piedmont, Italy
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Export Marketing ManagerLavazza Group Apr 2013 - Oct 2015Turin, Piedmont, Italy
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Senior Product ManagerSamsung Electronics Italia Jul 2009 - Apr 2013Milan, Lombardy, ItalyMarketing & Trade Marketing responsibility for 5 product lines, BTL & digital plans, channel activations’ plans (B2C / B2B). Business Plans: pricing, sell-in & sell-out promo, P&L by product, customer and channel. Forecasting leader. Trade marketing: BTL materials, shop-in-shop & fairs booth design, roadshows, budgeting, field ambassadors. Reporting to the Italy Home Appliances Marketing Director managing 2 direct reports & 5 field ambassadors. -
Senior Product ManagerHaier Europe Nov 2007 - Jul 2009Paris, Île-De-France, FranceFormerly Candy-Hoover Group -
Group Product Manager CookingHaier Europe Jun 2005 - Nov 2007Milan, Lombardy, ItalyFormerly Candy-Hoover Group
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Junior Product ManagerIndesit Company Feb 2004 - Jun 2005Fabriano, Marches, Italy -
Marketing Assistant InternEuropean Career Evolution May 2003 - Oct 2003Cork, County Cork, Ireland -
Junior Financial AdvisorBanco Santander Feb 2002 - Oct 2002Santander, Cantabria, Spain
Luca Ancona Education Details
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Business Administration And Management, General -
Business Administration And Management, General -
Marketing -
Marketing -
110/110 Cum Laude. Corporate Social Responsibility Thesis
Frequently Asked Questions about Luca Ancona
What company does Luca Ancona work for?
Luca Ancona works for The Coca-Cola Company
What is Luca Ancona's role at the current company?
Luca Ancona's current role is Regional Director.
What schools did Luca Ancona attend?
Luca Ancona attended Imd Business School, Harvard Business School, University College Cork, Universidad De Cantabria, Università Degli Studi Di Bari.
Who are Luca Ancona's colleagues?
Luca Ancona's colleagues are Jose Marcos Acahua, Rotondwa Nemukula, Cynthia Barker, Yuvaraj M, María Del Mar Sánchez Barrantes, Brittny Mckillip, Saoirse Binley.
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Luca Ancona
Greater Milan Metropolitan Area -
2tiscali.it, weunit.it -
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1casa.it
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