I am passionate about investigating user behaviors and needs, using research methods that reveal what truly motivates and drives them. My goal is to co-create impactful experiences that align business success with the expectations and needs of the product's users. With over 10 years of experience—3 of which have been dedicated to design and content—I work in UX Research, UX Writing, and Design Systems, always striving for scalability and consistency in digital platforms. Currently, I am a UX Designer/Product Designer, helping companies achieve results through user-centered design solutions. My experience includes roles at companies like Locaweb and Trakto, where I contributed by creating strategic microcopy for various interfaces, developing user flows and product journeys, and conducting benchmarking studies. I also volunteer with the Menina de UX project, creating educational content as a way of giving back to the product community. My academic background includes a Bachelor’s degree in Business Administration and specializations in User Experience Design, UX Research, Plain Language, and Service Design. In my free time, I enjoy reading, learning from others, and exchanging insights, always seeking to enhance my knowledge and create valuable content.