Materials science company focused on developing innovative magnetic materials for use in a wide range of applications. Responsible for all aspects of building the business, including strategy, R&D, business operations, finance and corporate development.

Consumer IoT and Low Power Wide Area Network (LPWAN) company, focused on personal tracking, monitoring and communications.Directed business strategy and product roadmap, planned and executed marketing and channel strategy and prepared the company for successful sale. Worked with investment bankers to develop pitch deck and target strategic investors. Retooled customer value proposition and positioning to address expanded market opportunity. Turned around declining customer base and improved network coverage. Improved operational procedures and metrics.

Advise CEO and Head of Business Development of SaaS-based communications effectiveness company on business strategy, product strategy, branding/positioning, pricing/packaging, target customer segments and new account development.

Advise CEO and Chief Revenue officer on product strategy and market positioning for mobile Business-to-Business CRM application, including customer segment targeting and value proposition.

Leader of Cisco's Strategic Marketing Organization, reporting to the Chief Marketing Officer. Responsible for: Marketing Strategy, Planning and Operations, Advanced Analytics for Marketing and Sales, Market, Customer and Competitive Intelligence, Market Research, Pricing and Business Strategy and Planning Support for Marketing, Sales, Product Development, Finance and Cisco's Executive Leadership.Skills and Experience:Corporate and Business strategyAdvanced Analytics - customer, market, business intelligenceCustomer data and analytics strategy for Marketing and Sales planning and executionBusiness planning and operational design and executionCustomer purchase behavior and segmentationBrand strategy and brand linkage to business strategyMarket opportunity assessment and exploitationCompetitive positioning and campaign developmentBusiness and technology portfolio profitabilityROI-based marketing and sales investment optimization (ROMI)Pricing and packaging program designMacroeconomic market analysis and revenue forecasting

Managing Director - San Francisco Office. Core member of Technology, Media and Telecom practice. Founder and Managing Director - Software and IT Services practice, B2B e-commerce practice. Member, Private Equity and Corporate Development practices.Client industry sectors include computer hardware, components, enterprise software, storage, data networking equipment and services, financial services - banking, brokerage and payments, online enterprise and consumer businesses and online entertainment. Engagements include corporate and business unit strategy, business process re-engineering, M&A, strategic due diligence, post-merger integration, organization, strategic alliances, new market entry, product marketing, pricing and sales/marketing strategy. Developed intellectual capital on Open Source Software, R&D effectiveness, IP management and strategic workforce development.Deep experience working across multiple organizations inside the world's leading business software developer, covering customer purchase behavior, segmentation, pricing, licensing, packaging, channel and product strategies. Over more than a decade, helped to transform business model from transactional to annuity, growing from less than $1 billion to more than $20 billion in revenues.Skills and experience: Corporate and business unit strategyBusiness model transformation (annuity, subscription, hardware/software/services)Corporate development, M&A and post-merger integrationBusiness operational process design Business model transformationPricing, licensing and packaging strategy and executionNew technology adoption and customer purchase behaviorDigital business strategy and operationsAdvanced business analyticsR&D strategy and business portfolio management.

Developed and executed marketing strategy for electronic ordering. Executed marketing and promotion programs targeting computer resellers.

Responsible for market input to new product planning and development and direct marketing program design and execution. Introduced two new corporate jet models over three years.

Worked on control systems design for NASA's CH-47B variable stability helicopter as part of work-study program with Stanford University.