Loretta Anderson Email & Phone Number

United States

Pensacola, Florida Area

Perdido Bay Partners (PBP) is a marketing, media and business development consultancy offering B2B services ranging from strategic planning to execution. The company builds on the career success of Mark and Loretta Anderson. PBP currently works with NYC-based DutchWest Content on telling the story of Kathy Keeton, the “Susan B. Anthony of the #MeTooMovement.” This project profiles America’s First Sexual Harassment Lawsuit tried in 1984 before the US Supreme Court and the amazing woman – Kathy Keeton – who filed and ultimately won it.Having been based in Atlanta, Miami, New York and Pensacola, the Andersons have served Inc. Magazine, The Wall Street Journal, the Financial Times, Playboy Magazine, Interval International, J. Walter Thompson, Hearst Magazines, the American Association for the Advancement of Science, and The Emerald Coast Convention & Visitors Bureau. Since launch, PBP clients include Thinking Heads, Madison Avenue Social and EntreCon Pensacola, an affiliate of the Studer Community Institute.

Greater Atlanta Area

Responsible for advertising sales and marketing partner integration across the Inc. Brand (Inc. Magazine, Inc.com, Inc. Custom Content and Inc. Conferences & Events) throughout the Southeast.

Miami, Fl

Recruited by the President, joined this $40M environmental engineering firm to build a targeted marketing and sales campaign to underdeveloped audiences; also functioned as corporate public relations and communications liaison.

Miami, Fl

Worked with resort (developer) clients for timeshare industry’s “Quality Vacation Exchange Network,” serving nearly 2 million members with 2,800 resorts in 75 countries. Managed Southeastern US region consisting of 150 resorts, delivered presentations to senior executives, trained salespersons, and supervised staff. Produced new resort (developer) clients with timeshare sales in excess of $90 million/year and increased membership by 30%.

Destin/Fort Walton Beach, Florida Area

Recruited by this former client to create and execute Okaloosa County’s first sales and marketing plan for new Group Sales Division. Expanded domestic and international group business by attending key trade and consumer shows, selling destination to tourism-influencing markets. Generated group room night sales in excess of $3.5 million direct economic impact; produced over 10,000 group/consumer leads within two year period.

Tallahassee, Florida Area

Created and executed campaigns for tourism clients of Florida’s largest independent public relations firm; developed strategic public relations plans and budgets; implemented community relations programs. Delivered 35 million media impressions through articles appearing in 170 publications for tourism client, Emerald Coast CVB (same client offered position above); and, $250k+ radio/TV exposure (advertising equivalent value).