fused180 assists regional, as well as, global brands in developing their digital marketing strategies. As a future-focused marketing agency, fused180 has forged partnerships with many thought leaders such as: CEB Iconoculture and Wallace Church Inc. CEB Iconoculture provides brands and agencies with consumer insight. While fused180's recent partnership with Wallace Church Inc., truly puts mobile at the core of any brand communication strategy.As the Marketing Manager for fused180 I am responsible for developing innovative brand, marketing, and communications initiatives. I am also responsible for developing the internal structure to support various sales initiatives, customer management and fulfillment processes. I have been recognized for my customer centric approach, high level of enthusiasm and passion for my work. My broad marketing experience allows me the rare ability to convert strategic vision to tactical execution, and the ability to implement change. In my role at fused180 my past experience, continuous market research and knowledge of both existing and emerging technologies are used to create effective marketing strategies for our clients. By combining both digital and traditional forms of marketing, taking advantage of today’s multi-screen environment, I have been able to successfully provide the results needed to meet or exceed the goals and objectives of the businesses we serve.

As Director of Sales & Marketing for RDPCloud.com, LLC, I am tasked with putting together the sales and marketing piece of the company business plan, which is presented to potential investors. I am also responsible for the creation and implementation of the sales and marketing process. Both the sales and marketing plan and process were developed through my efforts in the field, where I went door to door gathering business intelligence and prospecting for sales leads. This information has been the primary driver for the creation of marketing material to support sales and also in identifying the company’s target consumer.

• Promoted to Mid Market from Small Business Agency Services team leader for the transition from Yahoo to the Microsoft Bing / Yahoo Search Alliance. Executed management procedures and processes in assigned structures called Management Business Objectives (MBO’s) and lead the team to success by performance in a stressful economic climate. Applied creative and agile business strategies that enhanced customer value in a shrinking space and maintained relevance in front of the customer under intense pressure from competitors.

• Given responsibility to manage the Small Business Agency Services team and challenged to meet assigned revenue goals called Management Business Objectives or MBO’s. Assembled and trained teams to accept and respond positively to the lofty goals they were challenged to perform. Applied energy and rigor through weekly 1 on 1 meetings with staff, participating in conference calls, and attending onsite visits with clients and prospects. This rigor paid well when teams managed by me produced at 110% of revenue growth expectation and 90% of the team members had met or exceeded the performance guidelines under which they had been personally challenged.

• Successfully managed a major project to convert a market channel servicing strategy from an inbound transactional model to a segmented, consultative, sales-through-service model. Maximized revenue growth, churned reduction, and supervised “high touch” customer relationship activities with limited resources. Assisted in the creation, implementation and ongoing management of outbound segment servicing programs. These included those focusing on new client account configuration, Agency/SEM needs, and mid market direct relationships. Assembled and trained my teams to cross sell, up sell, cancel save, and meet new feature adoption goals. Transforming an inbound “order taking” staff to a proactively selling and energetically engaged mature account management team. Consulted with senior management on the production of ROI models to create goals and measure growth. Monitored and tracked results and communicated this through weekly reporting regimens. Managed sales and account management staff through the creation and application of goal setting and performance tracking processes and structures. Documented and tracked ongoing personnel performance records, goal setting, role playing with staff as the “voice of the advertisers” to represent customer viewpoints in sales process training.

• Assisted management with reporting and tracking of team sales goals and performance of each sales representative. Designed sales training using my own experience as a model for pitching the search products that Overture had to offer. I led and helped motivate sales representatives during team meetings, keeping them focused on their goals. I mentored each sales representative to help guide and address opportunities for improving their sales pitches in order to insure their success at the company.

• My responsibilities included servicing incoming calls by selling the search products that were offered, as well as explaining relevancy guidelines and/or educating the client on the GoTo business model. I assembled proposals containing search terms, listing titles and listing descriptions, composed after a thorough review of the client’s web site. This included forecasting budgets which I would convince the client to implement.

• Responsible for all sales transactions, including the brokering and selling of goods. Assisted in setting up sales procedures, including discounts and a standardized pricing structure. Developed customer base and generated my own leads. I inventoried parts for machinery and sold that inventory to corporations that had ongoing manufacturing needs. Constant up-time was necessary and parts needed to be at the site within deadlines to limit operational downtime.

• Responsibilities included seeking new business leads as well as forming relations with other VARS and distributors. Assisted in fine-tuning sales procedures, including quotations, processing orders, and billing. Maintained inventory, which was turned over each quarter. Buying and selling of equipment to turn a profit. Sold reclaimed inventory to corporations that had ongoing manufacturing needs. Keeping a constant up-time for these companies was imperative and attention to detail was necessary.

• Responsible for company sales transactions, including brokering and selling both products and services. Generated new business while maintaining current customer base. Responsibilities included purchasing products and maintaining sufficient stock in high turnover items.

• Maintained stock for fifty million-dollar plant. Ordered parts and equipment as needed. As primary contact for all plant vendors, I negotiated for substantial discounts on orders. Analyzed and chose software programs to completely computerize inventory as well as the part ordering process. In addition, I set up a computer program to track all scheduled maintenance in this manufacturing facility, saving hundreds of man-hours in downtime.