Landon Davis Email & Phone Number

Greater Minneapolis-St. Paul Area

Currently managing the global Scotch® Painters and Masking Tapes portfolio (ScotchBlue™ and Scotch® Brands)

St Paul, Minnesota, United States

• Global portfolio responsibility for Command(R) Adjustables(TM) and decorative Command(TM) Hooks. Also managing global commercialization for all new products for the Command(TM) Brand.
• Actively managing global $50M+ portfolio – responsible for brand strategy, new products and portfolio rationalization
• Currently leading 5 new product programs with global cross functional teams, developing new technology and new products to be launched in 2022 and 2023

Greater Minneapolis-St. Paul Area

• Responsible for the development and commercialization of new products in the US and Canada for the Command™ Brand. Successfully launched over 20 new products, generating over $20M in sales.
• Managed 20 person cross-functional agile team through development and global launch of new Command sub-brand
• Commercialized and managed global decorative portfolio expansion: 9 new products, 21 SKU’s, $10M+ annual sales
• Ran strategy on portfolio development, pricing, packaging, and launch plans for five new product programs
• Directed prioritization process and product/technology roadmap development for a fast growing 3M brand

Greater Minneapolis-St. Paul Area

• Successfully completed 21 consulting projects across all 3M business groups with an overall project satisfaction score of 4.8/5. Each project provided an opportunity to provide strategic marketing/business development.
• Managed a new products exploration of a new cleaning market and developed a phased roadmap for entry
• Identified $30MM global opportunity for a new portfolio of consumer products for the ACE™ Brand
• Developed and trained cross-functional team on 3 retail segment playbooks created for Scotch® Mounting tapes
• Identified three new portfolios to expand 3M’s business in India by $50MM over the next 5 years
• Managed a 1st year strategist and summer intern

Fort Washington, PA

• Developed strategic trade recommendations to drive loyalty and tool-kitting for the ZYRTEC® portfolio based on unique consumer shopping behaviors. Uncovered the role of ZYRTEC® Liquid Gels through in-depth consumer.
• Identified a $50MM+ opportunity to drive incremental purchasing across the company’s entire allergy portfolio.
• Created trade strategy guidelines to differentiate between ZYRTEC® consumers and their preferred products and sizes.
• Developed a targeted trade program to generate an additional $1.8MM in sales through competitive sourcing.
• Uncovered a $13MM opportunity to drive additional sales by targeting consumers’ preferences for the liquid-gel form.

Alpine, UT

• Increased overall market value on a quarterly basis by managing all leading brands
• Directed all website development and promotional printing and design; tracked performance and made course corrections to maintain leadership position in the marketplace
• Evaluated and managed outsourcing decisions to meet growth challenges associated with a hyper-growth company
• Increased local brand awareness by organizing and managing public relations and events including our presence at a large public event attended by over 80,000 people
• Increased profitability 18% by analyzing market trends and identifying opportunities for market growth, raising prices on products previously discounted, driving volume, and targeting customers
• Increased market penetration more than 5% through a promotion designed to horizontally expand product lines through existing customers

Alpine, UT

• Engaged customers through customer surveying (Qualtrics) and discovered market trends as well as new opportunities to expand a product line to meet a previously ignored market segment
• Oversaw all graphic design work and copywriting for our company’s promotional marketing materials, including multiple label redesigns, brochures, advertisements, and tradeshow displays
• Generated a 370% increase in sales of our leading product by supporting the sales team with improved sales tools
• Helped penetrate new markets, launch new products, and formulate go-to-market strategies

Alpine, UT

• Regional Sales Representative: April 2008 – August 2009 (1 year & 4 months)
• Leveraged sales tactics of referrals and word-of-mouth marketing while managing all product sales in five states
• Targeted and promoted nutritional supplements to health food stores and health care professionals while maintaining the highest growth rate in sales within my team
• Analyzed annual sales trends for all team members as well as product lines in order to identify key brands and markets where we could invest additional capital for growth

American Fork, UT

I helped launch ABL Medical, LLC, a sister company to American Biotech Labs. During this time, I contributed to the development and branding of SilvrSTAT, ABL Medical's main pharmaceutical wound dressing gel. Since than, I have continued to help ABL Medical with brand management, web development, packaging, promotional marketing development, and.

Quetzaltenango, Guatemala

• Maintained a 90+ hour work week schedule for two years
• Entrusted as Financial Secretary with managing, securing and protecting financial transactions for a mission of 200+ missionaries
• Successfully resolved financial reporting and asset management problems that had previously limited progress for the mission
• Zone Leader for 4.5 months; gained respect and credibility to later serve as financial secretary by leading and inspiring the largest zone of missionaries to achieve mission goals
• Established trust and inspired members and investigators to make life-changing decisions to strengthen their lives as well as their families
• Trained and mentored two new missionaries and prepared them to succeed in their missions

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: - Eccles Scholar of International Business - Earned the Marriott School's Global Management Certificate

Bachelor'S Degree, Marketing

Activities and Societies: Golden Key Honor SocietySpanish Minor

Education record

Activities and Societies: Honor Society, Lacrosse Captain