Landon French's Location
Bracebridge, Ontario, Canada, Canada
Landon French's Contact Details
Landon French work email
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Landon French personal email
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Landon French phone numbers
About Landon French
Hi – welcome to my Linkedin profile. Here you’ll find a chronology of my business experience and some accomplishments along the way. As always, I'm happy to connect here if we have something in common or something to chat about. Thanks for visiting - hope you find what you're looking for.Regards, LandonSpecialties: Business development, government relations and public policy, philanthropy, sports partnerships, strategic planning, community development, sponsorship, public relations, marketing communications, event marketing, strategic communications, digital content, earned media, executive communications and athlete management, maple syrup.
Landon French's Current Company Details
Landon French Work Experience Details
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President And CeoMoto Canada™Bracebridge, On, Ca
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President & CeoMoto Canada™ Dec 2022 - PresentMarkham, Ontario, CaMoto Canada exists so Canadians can ride.Moto Canada is the nation’s leading industry association representing the interests of the world’s best powersports brands. Moto Canada is a driving force, uniting Canadians with the exhilarating world of powersports and as industry advocates, we champion Canadians’ ability to ride both on and off road. Moto Canada members represent over 90% of the powersports industry in Canada generating $17 billion in economic activity and over 80,000 Canadian jobs.Moto Canada Connect is a for-profit marketing and media company owned by Moto Canada and powersport manufacturers. Moto Canada Connect owns and produces The Motorcycle and Powersport Shows, Canada’s premier powersport shows.Learn more at MotoCanada.com.
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OwnerThe French Lodge Company & Muskoka Lodge Maple Syrup Sep 2016 - PresentLodges have a special meaning in Canada. They’re often a bit rustic and spartan, but that change of pace provides a place of refuge, and often, a place to think, reflect and let new ideas come to the surface. The French Lodge Company Inc. builds on these values through two businesses; French Lodge Consulting, and Muskoka Lodge Maple Products. French Lodge Consulting aims to keep things simple while bringing new ideas to life. We help people, companies and organizations achieve their objectives by providing management, marketing, communications and philanthropic services. The company is lead by Landon French who assembles teams of experts to supply clients with the expertise required for each assignment. Muskoka Lodge Maple Products produces maple syrup and other maple products for markets in Ontario, Canada and beyond.For more information on either business click on one of these links frenchlodge.ca or muskokalodge.ca.
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Chief Executive OfficerOntario Federation Of Snowmobile Clubs Apr 2020 - Jun 2021Barrie, Ontario, Ca• Led the development and execution of pandemic-related plans for the organization which addressed regulatory issues, health and safety of staff and sales increasing revenue by 18% during COVID.• Launched a new strategic planning process and business planning process for the organization• Brought in a new digital roadmap, public relations and customer service improvements including web, social and call centre -
President & CeoTogether We Stand Foundation Nov 2017 - Jun 2019Helped found, design and launch Together We Stand Foundation, created to honor the sacrifice of military families in Canada. Worked with community partners across Canada like Boston Pizza, adidas, Cineplex, Brian Burke, Rt. Hon. Stephen Harper, Rt. Hon. Paul Martin and others to provide gifts of appreciation to families who are separated from their loved ones deployed in some of the most dangerous parts of the world during the holiday period.
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President, Canadian Tire Jumpstart CharitiesCanadian Tire Corporation Apr 2014 - Sep 2017Toronto, Ontario, CaLed one of the fastest-growing and most active sport and recreation charities in Canada. Under Landon’s leadership Jumpstart grew to distribute over $20 million each year and helped more than 1.5 million Canadian children. Led the growth of the Jumpstart brand which has become the most recognized corporate charity brand in Canada.• Achieved an employee engagement score of 92% across all business units• Streamlined operations to be more transparent, efficient, and aligned with business objectives, resulting in more confidence in the charity and increased fundraising to $22 million• Aligned all Canadian Tire business divisions and developed targets, metrics and scorecard systems to improve reporting to the Board• Increased the number of community volunteer chapter chairs from 18 to 211 across Canada• Delivered “Most Respected Corporate Charity Brand’ status in 2014 and 2015As President and CEO, Landon French led one of the fastest-growing and most active sport andrecreation charities in Canada. Under Landon’s leadership and change management program, Jumpstart grew to distribute over $20 million each year and has helped more than 1.5 million Canadian children. Landon also led the growth of the Jumpstart brand which has become the most recognized charity brand in Canada.• Achieved an employee engagement score of 92% across all business units• Streamlined charity operations to be more transparent, efficient, and aligned with business objectives, resulting in more confidence in the charity and increased fundraising to $22 million• Developed business metrics and scorecard systems to improve reporting to the Board • Increased the number of community volunteer chapter chairs from 18 to 211 across Canada• Delivered “Most Respected Corporate Charity Brand’ status in 2014 and 2015• Leveraged sport partnership assets such as NHL, Hockey Canada, Canada Soccer and more leading to new programs like the Jumpstart Big Play program with Hockey Canada. -
Vice President, Sport Partnerships & Community RelationsCanadian Tire Corporation May 2010 - Apr 2014Toronto, Ontario, CaRose from Associate Vice President to Vice President level in less than two years playing a critical role in the growth of Canadian Tire’s brand value while strengthening relationships with business partners in North America.• Designed and developed the first-ever internal sports marketing department to manage significant growth of sponsorships from $12 million to $36 million in 2013• Developed and led Canadian Tire’s eight-year partnership with the Canadian Olympic Committee, resulting in a new company-wide, employee, marketing and merchandising campaign• Lead the project to research, develop and deliver a new company-wide community relationsstrategy leading to #1 position as Canada’s most community-minded brand• Acted as lead spokesperson for Jumpstart Charity, Canadian Tire, Sport Chek and other brands on community relations and sports sponsorships, including MLSE, NHL and Hockey Canada.• Delivered over 500 customer-facing community events, including the re-designed and development of major vendor events and conventions with the highest ever satisfaction rating.• Developed the Canadian Tire Hockey School in partnership with the NHL to coincide with the NHL All Star Game in Ottawa reaching hockey families across Canada.• Managed over 70 sports sponsorships and marketing partnerships across all CTC banners, including MLSE, Capital Sports and Entertainment, Montreal Canadiens, Ottawa Senators, Winnipeg Jets, Calgary Flames, Edmonton Oilers, Vancouver Canucks, Hockey Canada, Vancouver Whitecaps and Toronto Blue Jays.• Negotiated and managed professional and amateur athlete contracts with Sidney Crosby, Jonathan Toews, Hailey Wickenheiser and Steve Stamkos among others.
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OwnerGreat Lakes Communications 2007 - 2010Channels of communication continue to evolve, overlap and drown out your message. Great Lakes Communications was founded to open lines of communication and deliver messages with impact. If you need to get your point across contact us and find out how we can help you connect.Communications * Communications strategies * Executive communications * Media relations, PR and evaluation * Employee communications * Written material and web content * Issues management and crisis communications * Public RelationsEvent Marketing * Executive hosting * Receptions * National Road Shows * International Trade Missions * Golf Tournaments and sporting events * Fundraising dinners and events
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Director Of CommunicationsTelus 2004 - 2007Vancouver, British Columbia, Ca -
Senior ConsultantFleishman-Hillard (Gpc) 2002 - 2004St. Louis, Mo, Us -
Director, Tour And OperationsGovernment Of Ontario, Office Of The Premier Of Ontario 2000 - 2003
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Director Of Tour , Communications AdvisorQueen'S Park 1997 - 2002
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CommunicationsGovernment Of Ontario 1997 - 2002
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DirectorGovernment Of Ontario 1997 - 2002
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CommunicationsOffice Of Al Palladini, Minister Of Economic Development, Trade And Tourism 1998 - 1999
Landon French Skills
Strategic Communications
Media Relations
Internal Communications
Crisis Communications
Corporate Communications
Public Relations
Speech Writing
Communications Planning
Social Media
Reputation Management
Communication Training
Marketing Communications
Sponsorship
Strategy
Fundraising
Landon French Education Details
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Royal Roads UniversityPublic Relations And Communications -
Carleton UniversityFederal Public Policy
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Carleton UniversityFederal Public Policy
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Carleton UniversityHistory
Frequently Asked Questions about Landon French
What company does Landon French work for?
Landon French works for Moto Canada™
What is Landon French's role at the current company?
Landon French's current role is President and CEO.
What is Landon French's email address?
Landon French's email address is la****@****ire.com
What is Landon French's direct phone number?
Landon French's direct phone number is (866) 746*****
What schools did Landon French attend?
Landon French attended Royal Roads University, Carleton University, Carleton University, Carleton University.
What skills is Landon French known for?
Landon French has skills like Strategic Communications, Media Relations, Internal Communications, Crisis Communications, Corporate Communications, Public Relations, Speech Writing, Communications Planning, Social Media, Reputation Management, Communication Training, Marketing Communications.
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