Landon Sloan, Csm, Cspo, Acspo Email & Phone Number

Celina, TX, US

Dallas, Texas, United States

- Everyday I get the opportunity to manage a high-performing team, who drive strategies and long term vision to build best in class digital products.- I serve as Product Owner on the Marketing Scrum Team and manage the product roadmap and backlog for all public facing digital products. - Partner with Digital Marketing Director, IT and executive teams to.

Dallas, Texas, United States

Frisco, Texas

• Web Content and Social Strategy leader of 2 creative teams, 7 vendors and 5 clients.
• Utilized new tech, platforms and editorial planning, while managing multiple digital campaigns. Resulting in 85% average increase of client’s online inquiries.
• Drove conversions and sales by 112%, while lowering cost of acquisition by 62%.
• Successfully implemented streamlined information architecture and navigation models during multiple clients site redesign or new site development.
• Led Content Strategy, creation and editing for both B2B and B2C client websites.
• Reduced redundant pages and functionality by over 33%.

Plano, TX

• Solidified client relationship while Supervisor was on leave. Resulted in promotion.
• Established new strategic programs. Partnerships drove brand planning.
• Developed new ideas, initiatives, strategies, project paths and workflows.
• Collaborated on UX strategy / design for new mobile app and Snapchat campaign.
• Created content for marketing material and presentations, while acting as a resource on new web technologies for creative and development team.
• Grew Awareness from Snapchat, Sponsorships, Experiential Campaigns by 116%.Clients: Dr Pepper, Snapple, 7UP, RC Cola

Dallas-Fort Worth Metroplex

• Digital Strategy Lead of 10 creative teams, 3 vendors, and multiple stakeholders.
• Managed up to 15 concurrent projects, with individual budgets from $3k -$1.75M.
• Deliverables exceeded $5.5M in total budget spend. Included Global Product Launch Toolkits, Video, Digital Advertising, SEO, SEM, PPC, Mobile, IOS and Android Apps, Social Media, Augmented Reality, Web Design and.
• Managed projects for local, regional and international markets: DFW, United States Southwest and Northeast, Asia/Pacific, Latin America and Europe.
• Established procedures to improve workflow. Ensured on-time delivery / launch.Clients: Mohawk Flooring (UNILIN, Pergo, QuickStep), Hilton, Mary Kay

Denton, Texas

• Promoted from Advertising Executive to Social Media Strategist within 1 year.
• Project owner and cowriter of UNT System Social Media Policy and Procedures.
• Implemented content calendar. Reported monthly analysis to key stakeholders.
• Outlined/executed social content strategy for events, campaigns and promotions.
• Worked on content conception, creation, planning and asset sourcing with athletics, prestigious alumni, celebrities, global business leaders, influencers, multiple university departments and institutions to meet goals.
• Grew followers of Facebook page by 1,550% and web traffic by 36% in 7 months.

Denton, Texas

• Delivered specialized targeted marketing material for UNT’s chief communication department.
• Responsible for integrating UNT's strategic messaging through all print and online products.
• Team member accountable for protecting and enhancing UNT's brand and its reputation.
• Project manager for collateral focused on Institutional, Spanish and International audiences.
• Oversaw the writing and design of brochures, advertisements and university website.
• Developed research-based strategy for use of non-traditional online recruitment techniques.

Plano, Texas

• Maintained budgets and tracked monthly billing on agency’s largest account.
• Led creative briefing and content planning for National and Field initiatives.
• Assisted in developing Co-Op Communication Plan for client’s top 20 DMAs.
• Developed a 2009 Canadian Media Plan, based on marketing objectives.
• Junior member of Strategic Partnership and New Business Development Team.Clients: Denny’s, Suaza, Juicy Juice

Dallas, Texas

• Promoted from Account Coordinator to Account Executive within 6 months of start date.
• New Business Development and Client Acquisitions.
• Managed client’s rebranding rollout, national print and broadcast ad campaign.
• Project manager for team responsible for development of client’s new website.
• Direct Marketing, Trade Show events, Experiential, Social Media and InteractiveClients: Yellow Tail, Makers Mark, Aaron Bros, Greatwide Logistics

Bachelor Of Arts, Major: Journalism/Advertising, Minor: Marketing

Activities and Societies: Sigma Nu Fraternity, Worked on several political campaigns. Ad Club: Treasurer (Sophomore), Vice-President.

Mba, Marketing And Strategic Management