Global Head of Fuel & Convenience Retail for SymphonyAI

Led a portfolio of retailer engagements, ensuring each customer received maximum value from SymphonyAI's Retail solutions.

Led consulting projects on consumer, business, and store network strategies for Fuel & Convenience Retail clients. Advised on proposition development, reporting to the Company Founder.

Developed retail partnerships to better serve customers on the move at Shell's gas & c-store stations. Integrated the products & services of key partner brands into Shell's c-store offer (Grocery, food & beverage, and e-commerce). Global role with a regional focus on North America, Western Europe, and Southern Africa.

Led consulting projects on consumer, loyalty, and merchandising strategies for Fuel & Convenience, Grocery & CPG Retail clients. Steered teams to analyze project inputs, assemble deliverables, and present recommendations to the board level. Supported sales enablement with collateral, RFP responses, and client pitches.

Relocated to join the leadership team for Aimia's SpartanNash engagement. Based onsite at SN's Corporate HQ. Partnered with client to develop teams, tools & processes that embed shopper analytics across the business (grocery stores, pharmacies, C-stores, and fuel centers). Owned relationships with merchandising (CatMan, private brand, store operations) and marketing (insights, analytics, digital).

Based onsite at Sainsbury's Corporate HQ (FTSE 100 Grocer). Embedded in the Convenience team as Aimia's Consulting lead. Integrated loyalty analytics into assortment reviews, promotional planning, NPD, and staff training programs for the "Sainsbury's Local" (C-store) banner.

Sold and delivered bespoke insights projects to CPG clients using loyalty and POS data. Provided onsite consultancy and training on proprietary software tools to clients such as P&G, Unilever, PepsiCo, Diageo & Nestlé.

Managed trade marketing campaigns, customer insights, and performance reporting for a Fashion magazine portfolio.