Lane Ware Email & Phone Number

My favorite line: I was doing CRM before it was called CRM.My goal is to leverage my 30+ years in direct marketing, customer relationship marketing (CRM) and loyalty programs to help businesses better understand their customers and how to optimize the relationship. As a pioneer in CRM, my experience crosses the line between technical and marketing, which allows me to provide insights and aid throughout an organization. From writing articles targeted to a specific audience, reviewing and editing content for branding and audience characteristics, to data analysis, marketing platform evaluation and marketing plan development, I can seamlessly fill in where needed. I have also functioned as a loyalty/marketing subject matter expert (SME) to help companies develop and launch major initiatives while leaving their staff free to concentrate on their main responsibilities.Specialties: CRM; relationship marketing; loyalty; customer centricity; digital marketing, database marketing; direct response; research; marketing; retail; financial services.

Listed skills include Crm Software, Loyalty Programs, Loyalty Marketing, Loyalty Program Development, and 40 others.

• Principal

  Warewithal

  Jan 2018 - Present - Golden, Colorado

  35+ year marketer providing insights and hands-on expertise to both business-to-business and direct-to-consumer businesses within various industries. Deep knowledge of retail and financial marketing. Subject matter expert on CRM and loyalty marketing, from both the technical and the marketing sides. Experience with data hygiene, segmentation, data analysis, CRM/marketing evaluations, research, writing, editing and financial cases. Comfortable with marketing for all channels and media.