🎉 Caroline S Lane Email & Phone Number

Washington D.C. Metro Area

- Developed value-driven messaging for the company’s 3 target markets leading to 400% growth in digital monthly leads within 3 months- Create and execute inbound and outbound marketing strategy, including SEO, SEM, and social media advertising that led digital marketing to generate 75% of the company’s new sales in 2018- Train and manage Product Marketing Coordinator to develop value-driven product marketing campaigns for clients and prospects- Manage annual user conference leading to a 50% growth in attendance and 97% growth in revenue- Develop and manage marketing budget- Hired and managed PR firm to significantly improve the company’s footprint in earned media

Washington D.C. Metro Area

- Created and executed strategic marketing plan including lead generation campaigns, creating more than $2 million to the company pipeline.- Grew the marketing team by hiring and managing successful content, event, and design specialists responsible for executing company's integrated marketing plan- Developed success frameworks, metrics and goals for the entire department- Managed marketing budget of $370,000 - Increased website traffic by 81% in 10 months using SEO, online advertising, email marketing, and strong media relations with local and trade journalists- Initiated and supervised the development of the first ever awards program for industry leaders, establishing company’s thought leadership in the space and adding more that 400 leads to company’s pipeline- Supervised and contributed to the development of content and execution of new websites.

Washington D.C. Metro Area

- Developed company messaging and client facing collaterals such as website, brochures, press releases- Guided strategy and execution of inbound marketing including blog and eBooks leading to ongoing lead generation and conversion.- Implemented and maintained marketing automation including the development of a hands off process of qualified marketing leads to sales- Secured speaking engagements for CEO at multiple major industry conferences- Created more than one thousand leads through development and execution of successful webinar series- Planned, promoted and organized major company events attracting 200+ clients and prospects.

Washington D.C. Metro Area

Promoting TechCombustion events online on LinkedIn, Twitter, Facebook and Directories

Paris Area, France

- Designed layout for creation of company website to showcase product advantages and drive sales.- Developed flexible website so F&PS owners can modifiy website instantly to reflect company evolution.- Contributed content on company website, including customer oriented product descriptions that integrate SEO in order to be on first page of Google search results for important key words.

- Conducted market study on ways entrepreneurs collect information before business creation by interviewing entrepreneurs and analysing interviews.- Wrote articles on 123OpenData.com and monitored results on Google Analytics to increase daily visits on website.

Guyancourt

- Analyzed competition, margins, sales volumes, and up-selling strategies to price 3 LCV Renault-Nissan models for 14 Asian and African markets creating needed support for account managers in their negotiations with importers.- Conducted negotiations between price department and sales force to both maximize unit margins and drive sales volumes.- Supervised launch process for each vehicle, specifically managed 'RENAULT Trafic' launch.- Customized vehicle offers for the Asian and African markets by guiding importers and account managers through the specifics of hundreds and options available for each range of vehicles.

- Reviewed and approved an average of 3000 ads per day posted by internet users on our partners' website.- Designed an Access database to assist human resources with matching internal candidates to open positions.

Master Of Science In Management, Marketing And Entrepreneurship

Activities and Societies: ASTUCE-Lycéenswww.em-lyon.com Personal Study Project: Worked on marketing plan (market research, analysis.

Mba Exchange Program, Global Management

Activities and Societies: ThunderfoodiesSpring 2011 www.thunderbird.edu - Assisted the CEO of “Communities In Schools of Arizona”.

2 First Years Undergraduate Equivalent, Classe Préparatoire Ecs

- Highly competitive program required to get into top French business schools. - Ranked in the top 12% of the nationwide exam and admitted.

Baccalauréat