🎉 Caroline S Lane

🎉 Caroline S Lane Email and Phone Number

Forever Learner. B2B Growth Leader. Partner at ProperExpression
🎉 Caroline S Lane's Location
Washington DC-Baltimore Area, United States
🎉 Caroline S Lane's Contact Details

🎉 Caroline S Lane work email

🎉 Caroline S Lane personal email

n/a
About 🎉 Caroline S Lane

Marketing is about Growth. Period. But to get there, it takes more than promotion (think channels/& discounts) & tactics. It takes a deep understanding of the market, a powerful vision, distinct positioning, unparalleled ability to educate, sell and align internally, creativity, a deep understanding of the Bigillion of tactics and channels at our disposal and an analytical mind. Exciting, right? (yep, overwhelming too, I won't lie)I'm passionate about supporting CMOs and marketing leaders as they critically impact growth, by elevating voice (hello #growthmarketingchat!) and impacting the bottom line (@properexpression).

🎉 Caroline S Lane's Current Company Details

Forever Learner. B2B Growth Leader. Partner at ProperExpression
🎉 Caroline S Lane Work Experience Details
  • Natural Insight
    Director Of Marketing
    Natural Insight Sep 2016 - 2019
    Washington D.C. Metro Area
    - Developed value-driven messaging for the company’s 3 target markets leading to 400% growth in digital monthly leads within 3 months- Create and execute inbound and outbound marketing strategy, including SEO, SEM, and social media advertising that led digital marketing to generate 75% of the company’s new sales in 2018- Train and manage Product Marketing Coordinator to develop value-driven product marketing campaigns for clients and prospects- Manage annual user conference leading to a 50% growth in attendance and 97% growth in revenue- Develop and manage marketing budget- Hired and managed PR firm to significantly improve the company’s footprint in earned media
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  • Aquicore
    Senior Marketing Manager
    Aquicore Jan 2015 - Aug 2016
    Washington D.C. Metro Area
    - Created and executed strategic marketing plan including lead generation campaigns, creating more than $2 million to the company pipeline.- Grew the marketing team by hiring and managing successful content, event, and design specialists responsible for executing company's integrated marketing plan- Developed success frameworks, metrics and goals for the entire department- Managed marketing budget of $370,000 - Increased website traffic by 81% in 10 months using SEO, online advertising, email marketing, and strong media relations with local and trade journalists- Initiated and supervised the development of the first ever awards program for industry leaders, establishing company’s thought leadership in the space and adding more that 400 leads to company’s pipeline- Supervised and contributed to the development of content and execution of new websites.
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  • Aquicore
    Marketing Manager
    Aquicore Oct 2013 - Jan 2015
    Washington D.C. Metro Area
    - Developed company messaging and client facing collaterals such as website, brochures, press releases- Guided strategy and execution of inbound marketing including blog and eBooks leading to ongoing lead generation and conversion.- Implemented and maintained marketing automation including the development of a hands off process of qualified marketing leads to sales- Secured speaking engagements for CEO at multiple major industry conferences- Created more than one thousand leads through development and execution of successful webinar series- Planned, promoted and organized major company events attracting 200+ clients and prospects.
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  • Techbreakfast
    Community Manager
    Techbreakfast Sep 2013 - Mar 2014
    Washington D.C. Metro Area
    Promoting TechCombustion events online on LinkedIn, Twitter, Facebook and Directories
  • F&Ps
    Communication And Marketing Consultant
    F&Ps Jan 2013 - Feb 2013
    Paris Area, France
    - Designed layout for creation of company website to showcase product advantages and drive sales.- Developed flexible website so F&PS owners can modifiy website instantly to reflect company evolution.- Contributed content on company website, including customer oriented product descriptions that integrate SEO in order to be on first page of Google search results for important key words.
  • Abelia Sas
    Marketing Consultant
    Abelia Sas Sep 2012 - Oct 2012
    - Conducted market study on ways entrepreneurs collect information before business creation by interviewing entrepreneurs and analysing interviews.- Wrote articles on 123OpenData.com and monitored results on Google Analytics to increase daily visits on website.
  • Renault
    Junior Product Manager For Light Commercial Vehicules
    Renault Jan 2010 - Dec 2010
    Guyancourt
    - Analyzed competition, margins, sales volumes, and up-selling strategies to price 3 LCV Renault-Nissan models for 14 Asian and African markets creating needed support for account managers in their negotiations with importers.- Conducted negotiations between price department and sales force to both maximize unit margins and drive sales volumes.- Supervised launch process for each vehicle, specifically managed 'RENAULT Trafic' launch.- Customized vehicle offers for the Asian and African markets by guiding importers and account managers through the specifics of hundreds and options available for each range of vehicles.
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  • Besedo
    Online Moderator (Internship)
    Besedo Jun 2008 - Dec 2008
    - Reviewed and approved an average of 3000 ads per day posted by internet users on our partners' website.- Designed an Access database to assist human resources with matching internal candidates to open positions.
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🎉 Caroline S Lane Skills

Online Campaign Management Inbound Marketing Marketing Automation Hubspot Online Lead Generation Inbound Lead Generation Marketing Operations Lead Generation Digital Marketing Marketing Marketing Strategy Entrepreneurship Market Research Product Management Business Strategy Seo Business Development Management Analysis Start Ups Marketing Management French Marketing Research New Business Development Marketing Communications Product Marketing Advertising Self Starter English Spanish Negotiation Sales Support International Business B2b Automotive Anglais Espagnol Negociation International Sales International Marketing Excel Sales Enablement Multi Media Marketing Campaigns

🎉 Caroline S Lane Education Details

Frequently Asked Questions about 🎉 Caroline S Lane

What is 🎉 Caroline S Lane's role at the current company?

🎉 Caroline S Lane's current role is Forever Learner. B2B Growth Leader. Partner at ProperExpression.

What is 🎉 Caroline S Lane's email address?

🎉 Caroline S Lane's email address is cl****@****ght.com

What is 🎉 Caroline S Lane's direct phone number?

🎉 Caroline S Lane's direct phone number is +124099*****

What schools did 🎉 Caroline S Lane attend?

🎉 Caroline S Lane attended Emlyon Business School, Thunderbird School Of Global Management, Classe Préparatoire Au Lycée Lakanal, Collège De Juilly.

What are some of 🎉 Caroline S Lane's interests?

🎉 Caroline S Lane has interest in Rock'n'roll, Children, Cooking, Environment, Cars, Education, Science And Technology, Novels, Food, Hip Hop.

What skills is 🎉 Caroline S Lane known for?

🎉 Caroline S Lane has skills like Online Campaign Management, Inbound Marketing, Marketing Automation, Hubspot, Online Lead Generation, Inbound Lead Generation, Marketing Operations, Lead Generation, Digital Marketing, Marketing, Marketing Strategy, Entrepreneurship.

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