Leads the STULZ USA Marketing Division and works cross-functionally with all internal teams and all levels of the organization. Ensuring engagement, and effective communication with Executive, Sales, Business Development, Engineering and Product Management teams in order to fully understand market conditions, target areas and product value/positioning. Collaboration with US based and global marketing teams employ innovative strategies to promote company products and solutions and measure marketing effectiveness.

Adjunct professor in MBA program at Hood College. Successfully instructed courses in Marketing Research and Integrated Marketing Concepts. Focused in tying academic learnings and real world experiences together while inspiring students to understand how vital Marketing and Engagement is for businesses.

Translate complex business goals into strategic marketing plans. Depth and breath in audience knowledge and formation as well as the understanding to guide tactics to reach and engage them. Understand the magnitude of telling a brand story and can excel at setting companies apart and nurturing lead generation and campaign efforts to tell that story. Develop, implement and execute marketing strategies that support business objectives; collaborate with the creative, paid media and content team to help develop and implement successful strategies execution – while ensuring quality, brand integrity and timeliness of those deliverablesGuide the development of compelling and high-impact messaging and marketing materials (collateral, social content for engagement and lead generation, digital messaging that can easily translate to traditional media) Assist and collaborate on research requirements and supporting marketing and communication tactics for lead generationSupport the development and execution of annual strategy plans (corporate marketing and communications; advisory services, development management, UAE; and others as assigned)Monitor and maintain relevant internal databases to support collaboration and information sharing across the company

Drive all marketing communications activities for defined services offerings and promotions.Build and maintain ongoing communications with retail locations and educational representatives.Oversee creative program development, working closely with internal partners including creative services, copy and brand teams to create integrated messaging and materials.Forecast, measure, analyze and report the impact of marketing programs.Build a comprehensive marketing plan ensuring it meets the needs of the business owners and is validated, supported, funded and quantifiable.Manage regional Marketing budgets to plan.Develop, execute and manage dynamically compelling marketing strategies that maximize promotional campaigns to drive traffic and sales, including tactics such as PPC, online advertising, social media while continually testing, analyzing and optimizing messaging and contentDevelop the national promotional calendar for the services to meet and exceed business performance objectives.Constantly monitor sales achievement and recommend strategies to positively affect outcomes and improve efficacy of spend.Support key seasonal campaigns, brand launches and growth initiatives.Communicate status on all projects and results on a regular basis.

My career with the Frederick News Post began in 2003, when I joined the sales team. My most current role largely consisted of:- Helping to lead the daily operations of the FNP Advertising department, which includes setting sales goals, staff and account development, market research and development- Planning, organizing, and assisting in the design of niche products and special sections in addition to the daily core product- Forging partnerships with outside organizations and publications in response to changing economic and industry conditions- Developing special events and programs, such as the Bridal Expo and Job Fair