- Contributed to refining social media strategies by developing creative content ideas for clients across various industries- Completed monthly reports for multiple clients, summarizing key social media metrics and providing actionable insights- Utilized tools such as Sprout Social to analyze and report on content performance for clients - Developed a comprehensive social media tracking spreadsheet to assess organic social metrics for over 30 clients, ensuring alignment with strategy goals- Collaborated with a team of interns to pitch a creative social strategy and rebrand for a regional food brand- Conducted brand audits and researched social media trends to help shape strategic recommendations for clients- Identified influencers that aligned with brand personas and campaign objectives

- Manage social media platforms (Instagram, Facebook, Twitter, TikTok) with a combined following of over 30,000 for one of the nation’s most recognized college bars and restaurants- Implement and maintain a strong, personalized social media strategy that elevates the brand’s presence, driving audience engagement and loyalty while setting a new standard for similar venues- Plan, create and edit engaging content using Adobe Illustrator, Photoshop, Lightroom, and Canva to schedule 20+ monthly posts - Coordinate promotional efforts for notable events, working with high-profile brands and figures, including Kendall Jenner with 818 Tequila, Barstool Sports, Friday Beers, High Noon, and more- Work closely with the event coordinator and management teams to ensure clear communication and staff alignment on campaigns, specials, and promotions- Develop internship curriculum and supervise interns, ensuring consistent execution of social media strategy

Selected as one of 120 women to lead and assist over 1,000 women in the Panhellenic Recruitment process.

Worked alongside the UF Panhellenic Activities Directors Board in managing social media profiles, promoting events, designing graphics and coordinating merchandise.

Pitching and writing weekly articles for the University of Florida’s chapter of Her Campus, the largest women-run college magazine