Lanell Angerstein Email & Phone Number

Dallas, Us

After 10+ years as a DBA, I ditched the corporate "playbook" and launched my growth-focused Scorp. Now, I run a women-owned, remote-first company, where my agile team elevates growth marketing techniques at every business level, from single-founder SMBs to global enterprises.I have spent 15+ years in digital marketing, creating 100s of campaigns positioned for growth across B2B and B2C business verticals such as healthcare, logistics, education, high tech, food service, aviation, sales, SaaS, construction, e-commerce, and more.➨ How 6° Media provides VALUE:• Designer of the 3 C’s = Content + Connection + Community• Storyteller of content that builds trust.• Scientist that experiments with trends & course corrects.• Detective who finds clues through analytics to solve for ROI.• Navigator through the digital marketing ecosystem.➨ Our Team's Past Wins◇ Created content & collateral for over 20,000 financial advisors & professional users & supported 3M consumers with $61B in total client assets.◇ Created strong recruiting campaigns & improved vendor relations to increase YoY leads by 16% with a 1% affiliation increase & 41% budget savings.◇ Increased engagement by 227% with more impactful B2B communications.◇ Grew a private FM company with organic & paid marketing initiatives. Conceiving, planning, & executing distinct marketing campaigns & initiatives that grew sales by 38% during the 2020 pandemic.◇ Created & deployed value-driven messaging that engages & attracts leads to increase sales from 12M to over 50M within two years.◇ Redesigned the digital communications process to include a segmented, multi-platform, time-altering, repeatable strategy that increased engagement by 37%.◇ Launched consumer-friendly videos that displayed thought leadership & market relevance that promoted social sharing & increased viewership by 320%.◇ Managed an innovative cross-company program that created over $2M in revenue in its first year.

As Fractional Marketing Director, I develop and implement comprehensive marketing strategies to create awareness and build capacity for various client business activities. I am a key strategic partner providing their clients with hands-on growth marketing production services and digital guidance.

At JustJam, we’re revolutionizing the music industry with cutting-edge technology that connects musicians and venues like never before. As part of this fast-paced pre-seed startup, I collaborate with the visionary CEO and strategic CFO, driving investor relations and spearheading product activation. Together with a dynamic dev team, we’re shaping the future of music recruitment and payment solutions. Watch this space—big things are coming!

San Francisco , Ca, Us

As a MarketerHire expert, I provide various SMEs and startup clients with first-party data, industry insights, and cultural understanding to create a 360-degree view of a company's identity and place in the market, including their company's social media, marketing comms, website data, content / messaging, and growth strategy.💎 Trusted by Allbirds, Chanel, Netflix, Hello Fresh, eBay, AngelList + 1000s more.What I offer to companies:Competitive analysis Creative auditsCustomer researchAudience developmentBrand guideline developmentBrand design language developmentSocial Media ManagementCompetitive AnalysisBenchmarked Data & ReportingSocial Media Creative / Content AuditsSocial Media Guideline DevelopmentCrisis Management+ more!Note: I also evaluate potential marketing experts based on historical professional performance and interpersonal skills. Based on my evaluation, MarketerHire adds new marketing talent to its exclusive consulting network. According to the client and internal reviews, I must rank in the top 3% of their top 5% consulting network to be offered this position.Trusted by Allbirds, Chanel, Netflix, Hello Fresh, eBay, AngelList + 1000s more.Accepted to the MarketerHire platform as both a Fractional CMO & Executive Growth Marketer. MarketerHire is the leading talent marketplace for the world's best freelance marketers.

New York, New York, Us

I provide marketing services via Mayple, known for hiring world-class marketing professionals and micro-agencies vetted based on proven results, not sales pitches. Only the marketers who have achieved above-benchmark results can become official Mayple experts.

I led all the marketing team activities and company branding for the President, investors, and stakeholders on EnableU. This role included hiring and supervising talented creatives, including freelance writers and graphic designers, and coordinating their activities to achieve campaign objectives. I tracked key performance metrics of marketing campaigns to maximize results and report progress to C-Suite.

Ridgefield Park, Nj, Us

I consulted closely with the Head of B2B Marketing and the Head of Media to align strategy and build their new B2B social team focused on SMBs & Startups. I interacted closely with various internal teams, including Paid Media, B2B Content Development, Exec Comms, Channel Marketing, Strategy team, Product and Finance, and customers and partners.My responsibilities include:◇ Co-develop and steward the B2B social media strategy and campaign activations across the mobile portfolio◇ Collaborate across the B2C and B2B social teams to develop a common strategic framework for planning and performance metrics that engage senior leadership◇ Inform, organize, and manage multiple sources of content, partners, and creative assets into a cohesive social media execution◇ Develop Agency briefs alongside the B2B Marketing and Media Strategy Teams◇ Develop benchmarks and KPIs and responsible for the performance of B2B campaign development◇ Provide actionable analysis for campaigns and media planning◇ Consistently manage and monitor all plan optimizations of plan delivery◇ Work alongside and approve Agency recommendations for investment of media savings on behalf of Samsung◇ Assist in the preparation of all leadership materials for meetings and presentations◇ Monitor industry changes and builds vendor relationships to innovate Samsung's digital-first approach◇ Take ownership of all existing platforms (Facebook, LinkedIn, Twitter, Instagram, and Spiceworks)◇ Own and scale ROI-positive lead generation campaigns through paid digital channels, particularly Facebook, Taboola, and LinkedIn◇ Report and share the effectiveness of all campaigns with a focus on constant improvement and efficiencies

San Jose, Ca, Us

••• Awards for Social Media •••🏆 Top 50 of US FM Companies Social Media Employee Engagement🏆 Top 250 FM Companies Globally for Social Media Employee Engagement🏆 Our IDEA social media groups & blog won "Honorable Mention" at the Ragan Communications & PR Daily Awards for Diversity, Equity & Inclusion Commitment. (Other Honorable Mentions included College of DuPage, The Walt Disney Company, & John Hancock.)➨ Yearly Report from Hubspot showed...• Engagement increased by 160% • Brand Awareness increased by 95%• New contacts via Social Media rose 1,000%• Sharing & mentions of company media rose 900%• 45% - 65% of our web traffic comes from a social media platform!What I did for Flagship:• While working remotely, I managed the brand presence for 7 corporate social media channels (Twitter, Facebook, Instagram, 2 Facebook Pages, LinkedIn (including a LinkedIn showcase page) via monitoring social media accounts, create/schedule posts, & engage users with a consistent voice across all social touch-points• Delivered reporting for social media ROIs / KPIs companywide that analyzes the long-term needs of the company’s social media strategy• Partnered with HR & Recruitment to increases engagement with our 5,000+ employees & welcome more employees into the Flagship Family• Assisted the creative team in developing deliverables for campaigns including designing Social Media graphics (Canva or Adobe Suite)• Analyzed the long-term needs of the company’s social media strategy & offer quarterly reports to the executive teams• Managed external agencies, overseeing campaign strategy, design, & implementation• Coordinated social media content with PR & internal communications for earned media coverage, announcements, & events• Assessed strategy, content creation, reporting & analysis, & community management to develop social media campaigns for sales goals• Maintained a social media crisis management plan, employee advocacy program, & D&I programs

I spend time with the US National Park Service in the Domestic Peace Corps, working in Disaster Areas, Flood Zones, Forest Fire Zones, and other natural landscapes in need. Our team created many miles of new trail development and improved the land's resilience to flooding and erosion by building bridges and other flooding-resistant structures. I assisted with the removal of numerous hazardous trees created by Hurricanes and Forest Fires.After my time in the Domestic Peace Corps, I continued my philanthropic journey by pursuing medical training in EKG, Cardiac Life Support, and Phlebotomy Technology. I worked in blood donation centers keeping donors and patients safe while providing lifesaving donations to area hospitals.**I pursued a few months of continuing education before returning to full-time marketing roles.

Irving, Tx, Us

✷ Increased Amichi grants via webinars by 90%✷ Increased Amichi educational capacity by 90%✷ Increase PR & internal communication campaigns by 76%At BBBS, I developed member training and outreach for staff and mentors, including a weekly email newsletter, regional presentations, and their 1st live webinars. At the end of my service contract, I received a personalized letter of recommendation from the Director of Quality Training and Assurance, thanking me for my time with the organization and how impactful my tenure was for her department and BBBS. In the Director's history, I was the most innovative service member. In only one year with the organization, my marketing projects increased grant funding by well over $250k in grant funding (recurring year over year).Other responsibilities:- I leveraged new partnerships and resources to expand national service, social innovation, and BBBS awareness.- I supported BBBS and AmeriCorps by providing consistent messaging and branding, establishing meaningful media relations, and ensuring timely press releases and communication.- I developed and executed effective internal social media campaigns and maintained website updates.

✷ Social media marketing campaigns increased company sales by 50% ✷ Overall company brand awareness increased by 95%At Silverback:• I created social media content and lead generation via buyer's journeys and personas.• I managed marketing, advertising & promotional development.• I measured, enhanced, & enriched online & public image through brand marketing, customer experience, & cross-functionality.• I increased awareness of upcoming promotions between B2B & B2C stakeholders.➨ The small business operations slowed sometime after 2017. The business was closed permanently during the pandemic.

Richardson, Texas, Us

✷ Decreased project time for 100s of marketing projects by 50%✷ The satisfaction rate of leadership increased by 45%At UTD:• I designed digital media campaigns, content, & media for events, web, & social media.• I managed media using existing brand guidelines & standards.• I elevated web marketing materials and merchandising aids.• I collaborated with stakeholders for timely release of projects & products.

✷ 92% increase in team production✷ 90% increase in team communication✷ 75% increase in team satisfaction At Double Dot:• Through my leadership & project management, I built a dynamic team of upcoming creative professionals leading to a completed year-long MFA deliverable.• I established a well-balanced creative & business pipeline, based upon project needs, drawing together leaders, artists, designers, writers, animators, & sound developers to produce creative, problem-solving, & results-driven solutions.• I guided team members with a creative, dynamic & motivational style that upholds a high standard of creativity, never settling for the status quo, through effective presentation skills & communication abilities.• I shared responsibility on business efforts to collaborate with business development & creative leaders in crafting new content & creating memorable connections that build lasting relationships.• I managed social media presence & digital marketing.➨ This project ended sometime in 2015, and the studio closed when the founder was recruited to Fujitsu.

🏆 My iconic design prowess birthed internationally published designs for companies like Hallmark, Target, Design-Design, & Leanin' Tree.✷ My branding guidance and design execution increased the publishing rate of all products by 85% and decreased production time by 60%At CBB:• I started as an assistant, and became an internationally published designer and brand manager.• My work is published with companies like Harvest House Publishers, Target, Hallmark, Leanin Tree, etc.• I oversaw and designed media for branding campaigns elevating B2B / B2C product development.• I supervised CBB projects with fast-paced, streamlined creative direction.• I managed Social Media, PR, event marketing, and Digital Marketing of the CBB international brand.➨ Christina is now retired, but our work is still on shelves worldwide.

✷ 100% completion rate with an 80% decrease in production time✷ Managed 100s of client accounts grossing 500k+ with 99% client satisfactionAt SB&W:• I started as an assistant and became the director of overall company branding and media for SB&W.• I led company media & web management for B2C products worth 500k+ YoY.• I supervised artists & projects with fast-paced, streamlined creative direction.• I created engaging marketing web-based resources.• I improved products & market strategies to enhance the customer experience.• I encouraged integrated and effective customer service through timely product development, revenue management, & manufacturing coordination.• I managed & created on-brand email, social media & web content.---✷ ✷ My Origin Story ✷ ✷I started consulting professionally at 16 years old as an assistant for SB&W Photography, an upscale photography studio in DFW. I created & managed artwork for the owner's photography customers. I had a natural knack for demographic segmentation and a mature "design eye" (as she said), so I was promoted to manage all client accounts for creative direction as well as her brand's creative pipeline, including a website launch, event promos, coordination with other companies / partners, and more. Then, by the time I was ~19 / 20 years old, I scaled the brand "CBB Creative" internationally (the brand was quite popular in Eastern Europe & the southern US). I became the Sr International Brand Manager of the brand I built with her. (see position under CBB)We successfully launched two published children's books and multiple print lines in Hallmark, Design-Design, Leanin' Tree, Target, and other retailers.I designed and managed booths for conventions and shows all over the US, including the largest print licensing shows in New York and New Orleans.Eventually, after half a decade working with her, she retired to focus on her non-profit for at-risk youth, and I moved to go to college.

Bachelor Of Arts (B.A.), Arts, Technology, And Emerging Communication

Associate Of Arts (A.A.), Honors

Ekg & Phlebotomy, Medicine

High School Diploma, Multimedia/Art