Lanelle Duke Email & Phone Number

Minneapolis, Minnesota, United States

Oversees the entire product lifecycle, including ideation, development, launch, and iterationDevelops product roadmaps, feature requirements, and user stories that align with corporate objectivesChampions a customer-centric approach in product development, continuously seeking feedback and insights from customers to inform product design and enhance the user experience and overall satisfaction.Leads market research projects and feasibility studies to identify opportunities for product innovation and improvementCollaborates with cross-functional teams, including development, engineering, sales, and marketing to deliver value-based productsDevelops and implements go-to-market strategies for product launches such as customer communication, product documentation and training resourcesFosters a collaborative and high-performance work environment where team members are motivated, engaged, and empowered to contribute their best.Practices a data-driven approach to make informed decisions and prioritize product improvements.Facilitates two national customer consortiums each of which are focused on a common purpose and shared goals

Minneapolis, Minnesota, United States

South Portland, Maine

Drove short and long-term growth by defining, articulating, and executing productvision and roadmaps to support organizational strategiesAchieved an NPS of 57.2% and a top-two box customer satisfaction rate of 91% viacollaborative product design and creating an engaging, community-basedcustomer experienceCreated a new channel for customer to access information by designing, developing, andlaunching two Alexa-based voice productsCatalyst for winning new business Bolstered organization’s reputation as a thought leader by preparing and deliveringpresentations at industry conferences and customer advisory board meetingsIncreased customer engagement through interactive product training including online courses, usergroups, and a 2-day virtual conference

South Portland, Maine

Created a culture of innovation to rapidly deliver cutting-edge products, maintaincompetitive differentiation, and foster the organization’s reputation as a market leaderLed Agile project teams comprised of customers and associates to define, design,develop, and test data-based product solutions and featuresSolved long-standing industry issues by assisting in the development and integration ofmachine learning algorithms into the product suiteDesigned processes that fostered collaboration with customers in the designing andtesting of new products and enhanced product featuresEstablished a new revenue stream by leading an incubator team through MVP design,development, and launch of cloud-based data analytic productsRigorously evaluated product concepts via customer pilots and prototype testsFacilitated successful market launches by creating and delivering the content, tools, andtraining needed to effectively differentiate, sell, and service new productsIncorporated new product features via the creative use of emerging trends in technology and consumer-based industries

South Portland, Maine

Discovered urgent, pervasive, and unmet market needs by incorporating design thinkingmethodologies into the management of research-based project teamsGuided technical project teams to successfully design, develop, and launch new productfeatures and enhancementsConceptualized a forward-thinking product solution framework by facilitating teams of strategicpartners and associates through a process based on Blue Ocean StrategyEmpowered the sales team by training them how to differentiate and sell against competitorsDeveloped business cases and financial analysis for new product conceptsEducated customers, sales, and customer service about product releases

Portland, Maine

Spearheaded the organization’s transformation from sales-driven to market-driven product managementEnabled the rapid and successful development of products by developing,implementing, and communicating new processes and best practicesDirected strategy and development for existing products across multiple distributionchannels worth approximately $325 million in annual revenueExpanded Barber’s market share and brand presence by launching an average of 15 newproducts each year resulting in approximately $10 million in additional annual revenueEnsured the consistent flow of new product ideas via management of a product innovation funnelIncreased the certainty of successful product launches by maintaining and utilizing a national consumer panel of 25,000 and a local panel of 2,500

Led marketing and sales strategy for the US Family Health Plan resulting in 10% net new membership growth, increasing annual revenue by approximately $17 millionLaunched a successful Medicare Advantage HMOOversaw the development and implementation of new products and business venturesIncreased customer engagement and loyalty by designing and executing innovative special events

Portland, Maine

Initiated and managed internal and external collateral material projects.Developed and executed external direct mail campaigns.Created and placed newspaper, magazine, radio, and yellow page ads.Managed patient satisfaction survey process.Created reports and analysis to track campaign effectiveness, and budget and acquisition, goals.Organized and coordinated large corporate and community events.Managed corporate and intranet websites.

South Portland, Maine

Developed newsletters, sales proposals, brochures, presentations, and the corporate website.Coordinated and organized large corporate events and employee functions.

Mba, Business Administration

Bs, Marketing/Management