Lanello See Email & Phone Number

Philippines

• Leading a full-fledged team in managing their brands for all platforms
• Monitoring performance of assigned accounts and strategizing on optimizations
• Communicating with clients on week-on-week optimizations
• Strategizing on and optimizing campaigns to ensure maximum returns
• Assisting in project management and development of marketing tech platforms
• Processing, creating, and presenting reports such as monthly, quarterly, as well as annual business reviews to clients

Philippines

• Strategized campaign setups on various ad types such as Meta Ads, Shopee Paid Ads, and Lazada Sponsored Solutions
• Communicated with clients to ensure maximum GMV and ROAS
• Processed, created, and presented reports such as monthly, quarterly, as well as annual business reviews to clients
• Collaborated with key account managers regarding paid search strategies on Shopee Paid Ads
• Spearheaded strategies for key accounts, directly resulting in immense GMV uplift for certain brands
• Assisted in training incoming clients and employees on Shopee Paid AdsTop Brands Handled: Haleon Consumer Healthcare, MamyPoko Diapers, Beko Philippines, Monde Nissin Corporation, Xtreme Appliances, Midea, Toshiba.

Philippines

• Strategized campaign setups on various channels such as Meta Ads, Shopee Paid Ads, as well as Lazada Sponsored Solutions to meet client GMV targets
• Optimized campaigns to ensure maximum performance and ROAS
• Communicated with clients directly to identify ideal strategies for different channels to achieve target KPIs
• Processed, created, and presented reports such as monthly, quarterly, as well as annual business reviews to clientsTop Brands Handled: Centrum, Stresstabs, Caltrate, Advil, MamyPoko Diapers, Nami Naturals, Dr. Shiba.

• Assisted the marketing managers in managing two brands (I'Milky and Plains & Prints)
• Maintained relationships with business partners
• Came up with promo ideas and captions
• Managed partnerships with delivery platforms such as FoodPanda and Booky
• Kept track of competitors' social media posts and promos

Philippines

• Assisted the Vice President by providing necessary updates on events
• Created, checked, and compiled necessary documents needed for execution of events
• Helped out with general logistical concerns of the organization

Bachelor Of Science - Bs, Marketing/Marketing Management, General, Honorable Mention

Senior High School, Accountancy, Business And Management