Lane Mitchell Email & Phone Number

Raleigh, Nc, Us

Irvine, California, Us

Collaborating throughout the coffee value chain to better coffee people. US Chapter Leadership Council; Chair, Marketing Communications Committee; US Coffee Championships Strategic Council; US Barista Competition Sensory Judge; US Coffee in Good Spirits Competition Sensory Judge

Nashville, Tennessee, Us

Industry Advisor & Mentor at Vanderbilt University's Wond'ry Innovation Center and The Coffee Equity Lab at the College of Arts and Science, which harnesses the power of collaboration, equity-centered design, and systems thinking to catalyze meaningful innovation for a more sustainable and equitable future for all coffee actors.

Springfield, Il, Us

I collaborate with women leaders in 28 countries to devise and execute an authentic, optimistic and socially conscious development platform that connects, empowers and advances women and communities across the global coffee industry. Speaker on gender agendas in the coffee industry.

Hillsborough, North Carolina, Us

I am currently building the organization’s specialty coffee consulting business, including operational and subject matter capacity, staffing and go-to-market strategy. I oversee marketing and business relationships with strategic customers (hotels, institutions, etc.), especially regarding coffee training, coffee business licensing, design and equipment needs. I also work to expand the visibility and availability of Joe Van Gogh’s woman-produced coffees – notably all Café Femenino-branded coffees as well as selected women-produced Joe Van Gogh coffees. As head of strategic partnerships, I lead teams to launch and operate successful, sustainable and regenerative coffee businesses. I oversee the organization's e-commerce strategy and team, as well as run the company's grocery business and team.I serve on the Leadership Committee of the U.S. Chapter of the Specialty Coffee Association and sit on the Chapter's Brand Committee and Education Committee. I teach and mentor at The Coffee Equity Lab at Vanderbilt University and regularly speak on sustainability, equity and regeneration across the specialty coffee industry.- In first 30 days, secured strategic partnership with the athletics department at the University of North Carolina at Chapel Hill - managing marketing and a retail concession as part of the partnership.- Launched the organization's first B2B consulting product in the first 60 days, including operational organization and capabilities building.

Hillsborough, North Carolina, Us

A dual role leading creative, brand & marketing (wholesale, retail & e-com) for coffee roaster and retail coffee chain Joe Van Gogh, Inc while developing strategy and infrastructure & leading teams toward national business development for specialty coffee brands Joe Van Gogh and Café Femenino Coffee. The goal is to create a thriving and equitable coffee supply chain. - Designed and commercialized a socially hypnotic Fair Trade organic cpg brand, a mission-based line with women's empowerment at its core.- Successfully designed, implemented and led a national sales strategy by developing over 400 retailers in 45 states in the first 24 months including Whole Foods, Disney, Williams-Sonoma, Kroger, Fred Meyer, Earth Fare, The Durham Hotel and several multi-unit food service organizations. - Led retail crisis communications through COVID-19 shutdown for seven-cafe chain.- Created a collaborative model for providing sustenance to workers on the front lines of COVID-19, keeping staff employed and revenues coming in. The program was rolled out nationwide including 20+ organizations.- Achieved national product distribution and managed the company's business with KeHE, UNFI and other distributors.- Trained and onboarded wholesale accounts including multi-units, independent cafes, distributors, grocery chains, restaurants and specialty retailers.- #1 in Sales in 2019 & 2020. 40% increase in sales YoY 2020. - Initiated persona-based brand strategy + executed marketing and branding programs and products/services that bolstered profits.- Developed and managed digital sales strategy and channels for wholesale distribution + a robust B2C strategy. +430% YoY in digital sales in 2020.- Hired and managed sales and marketing staff and marketing vendors. Ran events & sponsorships.Lecturer on social and economic sustainability at the Specialty Coffee Association, as well as creating entrepreneurial solutions to collaborate around a gender lens.

Washington, D.C., Us

As a member of the Advisory Council, my independent advisory role involves:- Strategic review of credit and non-credit academic offerings- Input on programs, occasional classroom visits, forums and conferences- Providing a link between the academic and business communities to help ensure the school's programs remain relevant

Raleigh, Nc, Us

As a strategic member of the operating committee, I led product, promotions, price, channels and all customer- and public-facing communications for wholesale specialty coffee brand, food service coffee brand and six-cafe branded retail chain.• Delivered a measurable impact on business performance by rebranding a 30-year-old specialty coffee company including new product portfolio, market positioning, brand assets, website w/ ecommerce, packaging and prototype branded store. Rebranded store sales up 250%.• Initiated and drove new products and services to double margins, improve revenues and better align business offerings with market opportunities.• Created and launched new coffee innovations for food service market. Segment sales up 150% in each of the first two years.• Led, executed and analyzed customer and brand research including Net Promoter Score® and proprietary Mintel research for insights and trends to drive value and initiate new products, processes and solutions.• Devised, tested and realized new B2B and B2C pricing strategies and win-back programs that delivered customers.• Led creative, digital strategy and development including ecommerce, mobile, loyalty and in-store innovations. • Strategized, executed and managed online advertising, print advertising, social media, influencer marketing, blogging, videos and collateral.• Created and managed in-store promotions and customer loyalty for four Dilworth Coffee branded stores with exceptional ROI.• Orchestrated and executed digital advertising programs that tripled Google brand searches in 4 weeks, had a .36 CTR and realized exceptional ROI on a $15 product.• Led product development and commercialization strategies to gain market share in maturing industry.

Durham, Nc, Us

Led multiple teams on the creative vision and implementation of brand experiences for McKinney clients including Nationwide; crafted industry-leading TV, print, social, digital and experiential marketing and advertising platforms to generate awareness, trial and loyalty.

New York, Ny, Us

I led teams that created industry-leading print, digital and social advertising and consumer-facing digital platforms for retail and hospitality giants.

Calgary, Alberta, Ca

* Led teams to create the international Citibank ThankYou Rewards platform, featuring 100,000 SKUs and transactions in 12+ currencies* 2012 Best Loyalty Program* Managed and mentored creative teams in three countries* Significantly elevated strategy, design and copy* Creative involved conceptual integrity; technological currency; understanding of consumer behavior; and tight integration with strategy and user experience

San Francisco, Ca, Us

I led teams that created digital and traditional brand platforms for AKQA clients including Adidas and TD Ameritrade.

I led teams that created and managed integrated brand platforms, brand engagement, social networking and digital advertising for JPMorgan Chase, Kraft, Marriott, InBev and Snapple. Led the creation of the most successful social media philanthropy campaign for Chase Bank, Chase Community Giving, generating more than 4 million followers and $30MM in grants to over 500 local charities across all 50 states.* 2010 IAC Best Integrated Campaign, J.P. Morgan Funds* 2010 VH1 "Do Something!" Award, Chase Community Giving* 2010 #1 non-game app on Facebook* 2009 Marriott international booking site

Boston, Massachusetts, Us

Created award-winning interactive experiences, direct mail, TV and relationship marketing that kept American Express in the hearts and minds of consumers including Membership Rewards, the OPEN network and the award-winning cause marketing program Member's Project.* 2009 Promo Gold, American Express MyWishList* 2008 EFFIE Gold, Members Project * 2008 Cannes, shortlisted for Members Project* 2008 NY Festival, Members Project* 2007 Communications Arts Annual, Tribeca Film Festival* 2006 MIXX Best Brand Campaign, Tribeca Film Festival* 2006 OMMA Best Content Integration, Tribeca Film Festival* 2006 ECHO Digital* 2006 ECHO Silver

Boston, Massachusetts, Us

Developed AOL digital platform and marketing; digital platforms and relationship marketing for Merrill Lynch; websites and integrated digital brand engagement for PwC. * 2005 Webby, PricewaterhouseCoopers* 2004 Vision Award, Pitney Bowes

San Francisco, Ca, Us

Traditional and direct for British Virgin Islands, Chase, MetLife

New York, Ny, Us

Devised and executed communications plans for broker services, helped launch mutual fund products in Japan, managed global communications for Y2K.

Amsterdam Zuidoost, Nl

Managed international staff, external vendors, $2M annual operating budget and $130M advertising budget in 15 countries. Directed TV, print, digital, employee and shareholder communications.

Zurich, Ch

Managed $150M advertising budget, international staff, external vendors, and $2M annual operating budget. Launched the company into the digital age with its first global online presence, including soft-dollar transaction capabilities.

B.A., English Literature, Creative Writing, Journalism

Q Arabica Grader, Coffee Quality