Laney Poye Email & Phone Number

Rockledge, Fl, Us

Rockledge, Fl, Us

Melbourne, Florida, United States

-Oversees all digital communications platform and traditional media outreach-Leads the communication department team members, including social media, local and national media outreach, community relations, patient education and support, and diversity, equity and inclusion efforts-Supports communications for programmatic, executive and development teams-Develops scientifically accurate, evidence-based educational content in English and Spanish for preeclampsia.org and partner organizations

Melbourne, Florida, United States

As the Preeclampsia Foundation's digital marketing manager, I handle the outreach to our community via our social media, website, and other digital platforms, including training on maternal health patient advocacy. In this role, I assisted in the development the MoMMA's Voices Patient Family Partner training toolbox, a unique resource to train patients with lived experiences on how to advocate and improve maternal health in the United States. I also managed fundraising and educational campaigns across Facebook, Twitter, LinkedIn, Instagram and others. My role includes the management of the Foundation's primary website, www.preeclampsia.org, which receives 2.1 million visitors each year from over 200 countries.

Melbourne, Florida, United States

California

Provide business consulting services to help small businesses and non-profits improve their marketing, advertising, client events, and team development. Consulting responsibilities include:-Planning and coordinating high-touch quality client events, including date and venue selection, decor, menu choices, RSVP list development, invitation and save-the-dates design and send-out, digital marketing, seating charts, day-of site coordination, event venue-client liaison, name tags and more. (Examples include wine dinners, technical presentations, breakfasts, galas, charity runs and walks)-Speciality includes organizing highly successful non-profit fundraising events, including walk/runs, dinner galas, community fairs, concerts, and other special events to benefit a variety of children's, medical, music, and health non-profits.-Managing customer and client relations, both in-person and digital-Developing and deploying social media marketing strategies, including expertise in Facebook, Instagram, LinkedIn, Twitter, and more.-Building and maintaining websites (Wix, WordPress and custom hosting sites)-Develop strategies for search engine optimizations and Google AdWords-Advising on business development strategy, including team assessment (Myers-Briggs Typology, StrengthsFinder, Patrick Lencioni method), strategic planning, and tactics optimization-Grant writing (state, local and private philanthropy for causes ranging from children welfare to veteran's affairs to pregnancy health)Business industry specialties include: financial services, public events, non-profit, medical services, aeronautics and aerospaceClosed down business in 2023 to focus on full-time role at the Preeclampsia Foundation.

Cocoa Beach, Fl

Coordinated all elements of each event including selecting locations, food and beverage planning, audio/visual needs, registration/RSVP process, invitation design, name tag creation, and other event details.Provided professional on-site management for each event from start to finish, including working with management to establish and adhere to budgets for all events, follow compliance guidelines, and process reimbursement forms in a timely manner.Led post-event debrief and analysis with team members, and incorporating decisions and changes into future events.Managed all advertisement campaigns, including ad development, scheduling, and budget.Ensured a consistent brand image and promoting our specific company culture throughout all marketing campaigns and events.Coordinated client communication efforts; including production and mailing, coordinating articles & other content, managing mailing list, and developing social. media presence on Facebook, LinkedIn and Twitter.Oversaw all website postings to ensure fresh, timely, and compliance-approved content.Developed team training and human resource processes for identifying and on-boarding new talent.Reason for leaving position: I handled all of the in-person events for the firm, but when COVID-19 hit, the firm discontinued in-person events for health safety reason. We mutually agreed not to renew my contract for the time being until such time as they needed my services again.

Melbourne, Florida Area

-Oversees all Patient Education and Support programs, including external patient engagement, patient education materials campaign and working with state and national perinatal quality collaboratives-Coordinates all social media sites (Facebook, Twitter, Pinterest, LinkedIn, YouTube, WordPress)-Manages corporate partner relations-Develops local community volunteer groups and increase local community business engagement for promotion of mission of awareness, education and fundraising-Handles strategic development of the Promise Walk for Preeclampsia (2011-2017), raising $2.1 million to date-Coordinated volunteer relations and sponsor development for the Saving Grace - A Night of Hope fundraising gala (2010-2014) -Creates targeted community communication strategies to raise awareness of the Foundation's presence and general awareness about hypertensive disorders of pregnancy-Manages content and branding for the Foundation's websites (www.preeclampsia.org and www.promisewalk.org), Twitter, Facebook, Pinterest & WordPress sites. Experience with the Joomla content management system and CiviCRM for constituent relations management-Engages the research community through study recruitment services, knowledge translation writing and novel research-Leads the volunteer management program: training, recruiting and managing volunteers in development, fundraising, patient support and communications

-Develop and maintain content for www.preeclampsia.org, an international website with 1.2 million yearly unique visitors-Coordinate "Patient and Provider Education" program, including networking with over 2,000 health care providers at a variety of educational events-Prepare electronic communications, include production of monthly "Expectations" e-newsletter through Constant Contact as well as the development and maintenance of Facebook, Twitter and blog outreach-Develop and manage international partnerships with advocacy groups and international health care associations-Collect statistical data for communications improvement and analysis, utilizing Google Analytics and Joomla content management systems-Participate in fundraising activities including, but not limited to: coordinating special events, preparing grant application, donor cultivation

-Developed Talent Management Program content, including Volunteer Code of Conduct and Volunteer Handbook-Translated and synthesized international stories on traumatic pregnancies for presentation at Jhpiego Technical Working Group on Preeclampsia/Eclampsia-Launched and compiled survey data on Preeclampsia and Post-Traumatic Stress Disorder for further research into continuing biological effects of traumatic pregnancies-Initiated Outreach Partnership with National Healthy Mothers, Healthy Babies "Text4baby" campaign-Maintained content management system of registered members and donors

-Maintained guild website, including layout design, weekly event updates and member contacts-Developed and distributed media press releases and informational emails utilizing Constant Contact-Advertised Guild participation in monthly Eau Gallie Arts District events-Maintained Guild office functionality, including but not limited to filing, communications and scheduling

*Advised prospective graduate students on requirements and curriculum of International Affairs program*Managed content of department website to improve faculty-student interaction*Represented International Affairs department at monthly Broad Lecture Series luncheons*Scheduled guest speaker accommodations and organized electronic advertising for speaking engagements

*Prepared complex reports and detailed arguments for position defense in Inter-University competitions as various countries*Designed and delivered series of lectures for faculty and students on international topics, including but not limited to the United Nations, peacebuilding in the Balkans, water scarcity, international nuclear regulations *Conducted small-group sessions on research and information presentation*Held monthly update meetings with the Dean of the College of Social Science *Authored correspondence to alumni and prospective students*Rapidly learn and master varied computer programs, including Adobe and Microsoft Office.ORGANIZATIONAL/MANAGEMENT SKILLS*Reserved multiple hotels and flight reservations for a group of 20 or more*Organized team building and speech training activities for groups of 30 or more*Managed a budget of $90,000 annually*Worked alongside other schools to coordinate annual inter-university conferences and information sharing on international topics.

Master'S, International Affairs

Activities and Societies: World Affairs Program, Phi Eta Sigma, Golden Key International Honor Society, Page at UN "Bridging.

Bachelor'S, International Affairs, Minors In Politics And History

Activities and Societies: World Affairs Program, FSU Honor's Program, FSU Honor's Council, Phi Eta Sigma, Golden Key International Honor.

High School Diploma

Activities and Societies: Key Club, Anchor Service Club, JV Cross Country, Spanish Club, Spanish Honor Society, National Honor Society.