Laney Fun Email & Phone Number

Singapore

•Track and analyse Omni-channel category performance against set KPIs, and leveraged on statistical insights to support budgetary and strategic planning for Exclusive Brands under Sephora• Collaborate with brands and SEAPAC team on monthly omni mechanics, animation planning and key launches• Identified and capitalized on emerging trends/ brands/programmes that can be leveraged on to better strategize and optimise Category growth and performance

• Involved in the ideation and implementation of launch product strategies with the execution of three launch event – Flower by Kenzo L’absolue, opening of Givenchy Raffles City Boutique & Givenchy Malaysia Sephora X’mas party• Assist in the communication and coordination of three influencer marketing campaigns with over 100 media partners and social influencers involved• Conceptualized and designed regional promotional assets and event collaterals using Adobe Photoshop• Support and maintain brands e-commerce operations, listings and ensure successful e-com launches

• Coordination of monthly campaigns (9.9, 10.10, 11.11, 12.12, Oct Baby Fest, 25 SSS etc) by working together with Business Development Key Account Managers and brand partners• Monitor and track digital marketing performance of brand partners to ensure optimal use of budget• Support the team in coordinating of initiatives such as Facebook ads and Affiliate Marketing Solutions• Processing of regular traffic reports for brands during and post-campaign

• Coordinate and liaise with MINT Directors, Exco and Professors regarding Events-related matters, such as proposal of upcoming events, progress updates/ KPIs and the production of collaterals• Oversee and supervising event planning preparation

• Garnered over 5 partnerships for NUS MINT’s networking events by pitching to renown brands using a pitch deck and liaising with brands over email and phone calls• Moderated a panel discussion about the FMCG industry with key speakers from P&G and Mondelez International to 50 students with 0% drop-out rate• Analysed the performance and reach of 5 digital marketing campaigns organised by the team • Collaborated with 6 other associates to propose recommendations to increase engagement for our events which increased by 60%

• Channel hacking through audience research and competitors analysis • Work closely with 2 markets (SG and MY) to build and maintain the marketing calendar for social media campaigns• Edit and schedule social media postings using Creator Studio and WordPress• Generate post-campaign evaluation report, including both qualitative & quantitative analysis using Google Analytics and Excel

Bachelor Of Business Administration - Bba, Marketing And Finance

National University of Singapore Business Administration Double specialization: Marketing & Finance • Awarded NUS Undergraduate (Merit).

Bachelor Of Business Administration - Bba, Marketing And Finance

Student Exchange Programme

Residential

• A.C.E Elderly comm Exco I 2020 • CAPT Freshmen Orientation Camp Orientation Leader I 2020 • Social Innovation (SI) member I 2019/2020 •.

Singapore-Cambridge Gce A Levels

Activities and Societies: Lifeguard Corps, 2019 Orientation Group Leader• Attained 7 distinctions in the 'A' Levels • Awarded Scholastic.