Audra S. Lange Email & Phone Number

Madison, Wi, Us

Madison, Wisconsin, United States

• Lead all communication and marketing for WCO programs, goals, and priorities. • Design and implement multi-channel communication plans for all programming. • Communicate through the lens of the five-year strategic plan. • Copy writer and editor for content including letters and remarks from Executive Leadership. • Key liaison for media outlets, building strong relationships at the local, regional, and national level. • Identify key obstacles to growth and develop proactive strategies to overcome them. • Hire, train, develop, and evaluate employees while keeping in mind the goals of each individual. • Provide resources for training on brand, tone, and voice for all WCO employees and board members. • Oversee and regularly audit communications, ensuring consistency of brand tone and voice. • Drive deadlines within the organization through project management tactics and detailed calendars. • Report on audience trends, revenue and expenses to Executive Leadership and the Board. • Develop, manage, and report on an annual budget of over $500,000. • Designer for all print and digital collateral including newsletters, advertisements, emails, and videos. • Webmaster.

Whitewater, Wi

• Develop communication and messaging to drive recruitment through the lens of Executive Leadership. • Generate and implement marketing and content for over 100+ public events annually. • Increase earned revenue for the College through ticket sales. • Oversight of the budget, community partnerships, and media sponsorships. • Hiring, training, development and evaluation of full-time staff and part-time employees. • Collaborate with UW-Whitewater Foundation for program funding and messaging. • Serve as webmaster for the College of Arts & Communication, generating content and new strategy. • Serve on several cross-campus councils in order to provide and create clear branding strategy and collaborative marketing efforts that are consistent with campus standards and the strategic plan. • Collaborate with University Marketing & Communications to share positive student success narratives. • Utilize ticketing software to: streamline user experience, increase revenue, digital advertising, email communication, and survey tactics. • Key graphic designer for all College and event collateral. • Communicate protocols throughout the COVID-19 pandemic to internal and external audiences.

Jefferson, Wi

As part of my goal to serve my community, I wanted to use my skills and experience to aid a small non-profit in achieving its goals. In this role I am responsible for: generate and implement marketing plans for the organization and special fundraising events; work to improve online e-commerce experiences; manage and build media relations to improve press coverage; develop strategy for fundraising through list segmentation and strategic annual touch points.

Sarasota, Florida Area

• Develop/implement short and long-range press and marketing strategies to sell subscriptions and single tickets for seven different seasons, year-round education classes, programs, series and festivals. • Function as the Tessitura database administrator, high-level of agile expertise in all areas. • Collaborate with the Managing Director and Development for annual giving and capital campaigns. • Develop, operate, and analyze the organization’s annual marketing budget of $500,000. • Purchase all media and coordinate sponsorships for all local, regional, and national publications. • Hire and recruit all departmental staff (full time, part time, and interns). • Webmaster (information, ticket sales, audience engagement). • Art Director, Graphic Designer, and Photographer for all collateral (print and digital). • Adhere to union guidelines (AGVA, AEA). • Serve as the community liaison and media representative. • Lead, manage and coordinate significant phone subscription and single ticket sales. • Analyze and design protocols for Front of House to improve patron interaction. • Utilize advanced knowledge of USPS bulk mail guidelines to send over 1 mil. mail pieces annually. • Organize and execute audience engagement events in conjunction with productions. • Survey audience members for demographic information and market research.

Elkhorn, Wi

I worked with the Executive Director to promote the county to Group Tour Operators as well as help plan and book group tours. I also sold memberships to the Visitors Bureau to help promote local businesses.- Sold memberships to local county businesses, increasing their membership by over 10%- Launched phone campaigns to contact new businesses for membership.- Designed and Implemented new county sell sheets for special events.- Attended expo events and tradeshows to help boost county tourism awareness.- Gathered information and booked trips for group travel organizations.

Spring Green, Wisconsin

At APT I functioned as the assistant to the Marketing Director & Public Relations Assistant. American Players Theatre is a magical place that helped reaffirm my passion for working in theatre, and gave me a newfound appreciation for the effect theatre has on an audience. I was the first marketing and development intern and they have continued to bring an intern on staff each year since my departure.- Created website additions and improved online archive organization for materials.- Assisted in the organization and set-up for Development events.- Created and managed all PR and Advertising for the ALFE Auction, helping the event reach new heights in funding.- Designed posters, flyers, and other materials in Adobe Illustrator.- Utilized customer service, merchandising, and financial skills in the APT Gift shops and communicated with patrons about renovations.

Janesville/Beloit, Wisconsin Area

In this role I was responsible for assisting patrons with ticket purchases, relaying information about upcoming productions, incoming and outgoing phone calls, design materials to promote upcoming productions within the venue, host special events at the theatre and restaurant