Michele Langer Email & Phone Number

Ny, Ny, Us

London, England, Gb

Lead brand marketing, audience and customer acquisition strategies for HDI and ICMI's highly matrixed portfolios serving contact center and technical support and service professionals. Products and services include live and virtual trade shows, live training and E-Learning programs, digital media products, performance improvement consulting, webinars, organic and sponsored content programs. Key projects and responsibilities include: - Lead marketing strategy, multichannel campaigns and partner marketing programs for live and virtual events, performance improvement consulting and services, live and virtual training programs, and demand generation programs including sponsored content and thought leadership programs- Develop product marketing strategy and work cross-functionally with distributed team of 5 reports and other departments, as well as external agency and contractors, to drive performance through web analytics, SEO, organic social media, paid search and social media, email marketing campaigns, lead generation and nurture marketing campaigns- Launch of HDI rebrand to target audience of IT technical support and service professionals, overseeing launch announcement at HDI Annual Conference 2019 and rollout across all branded marketing channels and industry events- Oversee go-to-market strategy for ICMI Technology Practice including launch cycle, development of lead generation campaigns and sales enablement materials to drive demand- Spearhead website redesign for HDI and ICMI events with improved UX and functionalities to generate more traffic, attract new prospects and engage existing customers for increased conversion

New York, Ny, Us

Led strategic marketing programs to drive growth in exhibitor participation and attendance for B2B conferences and trade shows within the Gift, Home & General Merchandise and International Sourcing & Manufacturing divisions including NY NOW, the National Stationery Show and SURTEX. Key projects and responsibilities included:- Developing branded experiences and execution of multichannel acquisition campaigns for conferences and trade shows ranging from 800-23,000 attendees and 150-2,400 exhibitors. - Managing industry partnerships, influencer marketing and co-marketing programs to extend reach of NY NOW's customer base to luxury design, home decor and lifestyle buyers- Overseeing brand and sponsorship activations and programs targeting wholesale buyersof retail products; programs included pre-show direct mail catalogues and digital campaigns, merchandising programs and experiential activations on-site.

New York, Ny, Us

Responsible for marketing communications, PR, narrative development and direct sales support for three divisions-Finance, Insurance and Legal. Associated brands and products included National Underwriter Property & Casualty, National Underwriter Life & Health, Employee Benefits, Investment Advisory, Credit Unions and Legal markets. Responsibilities included:- Launch of Summit Custom Solutions (now ALM Marketing Solutions) web site showcasing full scope of integrated marketing and custom content services available to B2B marketers to target and engage new customer prospects through content marketing, custom events, integrated marketing and creative services- Launch of web and app interface for ThinkAdvisor's ThinkCE mobile app offering CE certification for financial advisors.- Re-launch of the National Underwriter CE and Training web portal and marketing campaign targeting insurance advisor customers.

Detroit, Michigan , Us

Responsible for the strategic development, marketing, execution and financial management of in-person and virtual event programs, sales marketing campaigns, marketing partnerships, and integrated marketing campaigns for media brand serving information needs of B2B marketing professionals. Key projects included:- Launch of Digital Edge Live conferences for audience of b2b marketers in the San Francisco and NYC regions. Oversaw strategic and content development, speaker invitations, production/logistics, and marketing campaigns for both attendee and sponsorship acquisition. - Development and launch of inaugural digital Agency Guide for b2b marketers seeking new agency partners to help them achieve their brand and business objectives. Developed marketing campaign targeting top b2b agency customers nationwide and served as project manager from inception to launch of microsite on BtoB website.

Detroit, Michigan , Us

Norcross, Ga, Us

Created and oversaw marketing campaigns for five regional expos and their respective conference programs serving an audience of special event and meeting professionals ranging from 1,200 to 3,300 attendees per show. Managed internal and external teams in the development and execution of print and digital marketing campaigns. Wrote marketing copy for all touchpoints including print advertising, direct mail, event microsites, web banner advertising and e-mail marketing campaigns.

Oversaw b2b media association's Professional Development programs for membership of more than 300 b2b media companies. Developed content, budgets and marketing strategy for more than 15 live and virtual events annually, while managing internal and external teams to deliver attendee marketing campaigns that successfully achieved association’s member acquisition, fiscal and brand objectives.

Shatin, Hk

Managed marketing and sales administration efforts for launch of Mood Light LED-based lighting products in North American market. Oversaw all subsequent marketing campaigns for product upgrades and new product offerings, while expanding customer base from architectural and design markets to include hospitality and retail accounts.

Ba, Journalism

Education record