Contributed of creation and documentation the design system guidelines, reducing design development time for product designers across 4 platforms and developer coding time by up to 40%.Conducted 23 store owner interviews during market research field visits, leading to the creation of a comprehensive research report that updated user personas with post-pandemic contextual insights. This research resulting in actionable behavioral data and growth-focused store management strategies.Successfully enhanced visual design by incorporating illustrations on Retailers App, resulting in a compelling narrative that increased user engagement, demonstrated by extended on-page durations, and lowered bounce rates

Initiated and led the development of a design system for Saas / Learning Management System (LMS) across 5 web and mobile app platforms, resulting in a 70% enhancement in design consistency, and accelerated iteration process for 4 designers under my supervision.Initiated and led Design Ops development, creating easily understandable documentation and workflows that standardized processes, optimized workflows, accelerated design iterations, resulting in increased Design Team productivity, contributing to saves time resource and cost savings for the company.Enhanced team engagement and motivation through empowerment, fostering a positive work atmosphere; facilitated skill-building and bi-weekly knowledge-sharing sessions to promote team members' professional growth.

Collaborate with the curriculum team to develop a comprehensive and up-to-date curriculum for 2 B2B Bootcamp Programs (PT. PLN Indonesia & BCA SYNRGY), use rubrics to evaluate project outcomes and overall performance and resulted gave improvement in students' average assessment scores.Conducted practical workshops such as Design Sprint methodologies, user interview techniques, wireframing, prototyping, usability testing and create the research report, observe students' ability to collaborate effectively during the workshops, make them confident enough become Sprint Master, and subsequent team projects. Lead final design projects in main bootcamp stage, offering insights into project scope, planning, execution, and iteration.Share real-world experiences, case studies, and trends from the UI/UX design industry to provide context and practical relevance to the curriculum, ensuring students are learning relevant and up-to-date skills.Review students' design work and provide constructive feedback on aspects like visual design, interaction design, and user experience.

Conceptualized, designed, and guided the development of an MVP product across three platforms (costumer, driver, and admin portal dashboard) in collaboration with founders. Achieved a successful product launch on schedule, meeting MVP goals.Collaborated effectively with developers, product managers, and marketing teams to ensure a cohesive product development process. Clear communication and shared understanding contributed to the product's successful launch.

Evaluated and redesigned the mobile app MyFitSociety, an online community platform inspiring others to lead a healthy life.Created comprehensive design documentation for the mobile app Dosku, a local e-commerce platform with a semi-wholesale sales system. The design process involved developing product and feature briefs with user stories, crafting flowcharts, wireframes, and user flows to ensure the best user experience and pricing options.Designed an updated version of the Gibby mobile app, a social commerce platform that allows users to create their own shoppable items and earn commissions. Implemented a delightful user experience for the jastip service to enhance user satisfaction.

I was responsible for designing Arena.id, a virtual public platform aimed at helping users create and discover delightful experiences through meetings or events. I led the product's conceptualization from its initial stages and collaborated closely with the developer team until its successful launch.

Throughout my career, I have been involved in a diverse range of cross-media projects, which encompassed product branding, illustrations for web and mobile app onboarding, creation of stickers and emojis for platforms, and designing various marketing materials.