Philipp Langhammer Email & Phone Number

Herzogenaurach, Bavaria, DE

• Leading Consumer Journey Analytics Team of 11 team members across 2 continents, providing strategic insights, reports and data products for Consumer Engagement, Operations, & Trading
• Coordinated data platform migration project from Exasol to Databricks within one year & managed key analytics products in consumer & membership domain via cross-functional teams
• Co-developed Large Language Model (LLM)-backed solution on Databricks Lakehouse to analyze consumer feedback (NPS), reducing manual work by 30%
• Identified cohort of non-targetable consumers due to technical issue in CRM database and launched reactivation campaign, generating EUR 1.3M incremental Net Sales in one quarter
• Collaborated with Tech organization to optimize Analyst journey on Databricks Lakehouse, reducing query time and illustrating need for 'Data Engineering light' journey
• Partnered with Data Science and Digital product teams to shape foundational capabilities for brand

Herzogenaurach, Bavaria, DE

• Led Media & Activation Insights team focused on Digital Marketing Analytics & Media Test & Learn and later transitioned into lead role for Consumer Insights team
• Worked with Data Science teams to perform SHAP analysis of Machine Learning Consumer Lifetime Value model, generating hypotheses for testing evidence-based interventions
• Regularly ran private sale audience segmentation via scoring logic of consumer characteristics, testing relevance of features via logistic regression and driving EUR +10M Net Sales
• Utilized regression model to identify logistics enhancement opportunities across 19 EU countries by analyzing effect of Delivery Speed on future purchase behavior
• Quantified impact of positive and negative consumer experiences on purchase behavior through NPS, resulting in a more holistic prioritization approach of business initiatives

Herzogenaurach, Bavaria, DE

• Led Campaign Analytics team and managed two team members
• Drove optimizations of major brand campaigns through providing wholistic analyses pre-, in-flight and post-campaign across adidas & Reebok
• Oversaw planning of traffic channel contribution and subsequent optimization of key commercial campaigns such as Black Friday, End-of-season / Mid-season Sales, and more
• Collaborated with Marketing Activation, Media, Digital Merchandising, Buying & Planning, Marketing Channel Owners, Brand Comms, and Media Agency - as well as other European and Global Analytics teams

Herzogenaurach, Bavaria, DE

• Facilitated returns optimization project by identifying patterns in consumer behavior
• Developed financial forecast dashboards to help senior stakeholders understand landing estimates and financial risk
• Owned project on consumer profitability
• Analyzed financial and operational impact after introduction of new payment option and created business case for further market rollout

Herzogenaurach, Bavaria, DE

• Undertook short-term assignment at adidas Japan and created bottoms-up Financial Forecast for Partner eCommerce Team in Tokyo
• Provided consumer-, product-, and geo-insights to guide Key City eCom campaign
• Drove project on reassessment of clearance strategy for adidas
• Supported reactive marketing campaigns

Herzogenaurach, Bavaria, DE

• Created and evaluated business cases for Europe eCom CX and Operational teams around free shipping cutoffs and delivery options amongst others
• Enabled and enhanced data quality of Key City reporting by combining retail and eCom financial, digital as well as marketing calendar data sources
• Coordinated weekly and monthly business updates to educate relevant European and Global stakeholders
• Co-hosted Netherlands Tableau User Group
• Mastered Analytics tools such as Alteryx, Tableau, Adobe Analytics, and Microstrategy amongst others

Bonn, Germany, DE

• Analyzed CapEx-benchmark of fiber-technology rollout in EU creating transparency for upper management.
• Automated internal reporting of financials of EU entities within Deutsche Telekom’s technology division.

Frankfurt Am Main, Hessen, DE

• Conducted first steps in capital reduction program including assessment of legal framework and determination of potential impact on regulatory capital requirements.
• Administered the bank's collateral databases and liaised with IT to develop a new quality assurance tool.
• Prepared forecasts & monitorings of credit loss provisions (CLPs).
• Worked with MS Excel, Access, PowerPoint, & Word on a daily basis.

• Acquired insights into day-to-day business for accounts receivable / payable accounting, general ledger, and asset accounting.
• Created daily list of receivables through SAP.
• Processed data on payment runs.

Master Of Science (M.Sc.), Finance & Investments

Master Exchange Student, Finance

Bachelor Of Science (B.Sc.), International Business/Finance

Bachelor Exchange Student, International Business