Philipp Langhammer Email & Phone Number

Herzogenaurach, Bavaria, De

• Leading Consumer Journey Analytics Team of 11 team members across 2 continents, providing strategic insights, reports and data products for Consumer Engagement, Operations, & Trading• Coordinated data platform migration project from Exasol to Databricks within one year & managed key analytics products in consumer & membership domain via cross-functional teams• Co-developed Large Language Model (LLM)-backed solution on Databricks Lakehouse to analyze consumer feedback (NPS), reducing manual work by 30%• Identified cohort of non-targetable consumers due to technical issue in CRM database and launched reactivation campaign, generating EUR 1.3M incremental Net Sales in one quarter• Collaborated with Tech organization to optimize Analyst journey on Databricks Lakehouse, reducing query time and illustrating need for 'Data Engineering light' journey• Partnered with Data Science and Digital product teams to shape foundational capabilities for brand

Herzogenaurach, Bavaria, De

• Led Media & Activation Insights team focused on Digital Marketing Analytics & Media Test & Learn and later transitioned into lead role for Consumer Insights team• Worked with Data Science teams to perform SHAP analysis of Machine Learning Consumer Lifetime Value model, generating hypotheses for testing evidence-based interventions• Regularly ran private sale audience segmentation via scoring logic of consumer characteristics, testing relevance of features via logistic regression and driving EUR +10M Net Sales• Utilized regression model to identify logistics enhancement opportunities across 19 EU countries by analyzing effect of Delivery Speed on future purchase behavior• Quantified impact of positive and negative consumer experiences on purchase behavior through NPS, resulting in a more holistic prioritization approach of business initiatives

Herzogenaurach, Bavaria, De

• Led Campaign Analytics team and managed two team members• Drove optimizations of major brand campaigns through providing wholistic analyses pre-, in-flight and post-campaign across adidas & Reebok• Oversaw planning of traffic channel contribution and subsequent optimization of key commercial campaigns such as Black Friday, End-of-season / Mid-season Sales, and more• Collaborated with Marketing Activation, Media, Digital Merchandising, Buying & Planning, Marketing Channel Owners, Brand Comms, and Media Agency - as well as other European and Global Analytics teams

Herzogenaurach, Bavaria, De

• Facilitated returns optimization project by identifying patterns in consumer behavior• Developed financial forecast dashboards to help senior stakeholders understand landing estimates and financial risk• Owned project on consumer profitability• Analyzed financial and operational impact after introduction of new payment option and created business case for further market rollout

Herzogenaurach, Bavaria, De

• Undertook short-term assignment at adidas Japan and created bottoms-up Financial Forecast for Partner eCommerce Team in Tokyo• Provided consumer-, product-, and geo-insights to guide Key City eCom campaign• Drove project on reassessment of clearance strategy for adidas• Supported reactive marketing campaigns

Herzogenaurach, Bavaria, De

• Created and evaluated business cases for Europe eCom CX and Operational teams around free shipping cutoffs and delivery options amongst others• Enabled and enhanced data quality of Key City reporting by combining retail and eCom financial, digital as well as marketing calendar data sources• Coordinated weekly and monthly business updates to educate relevant European and Global stakeholders • Co-hosted Netherlands Tableau User Group• Mastered Analytics tools such as Alteryx, Tableau, Adobe Analytics, and Microstrategy amongst others

Bonn, Germany, De

• Analyzed CapEx-benchmark of fiber-technology rollout in EU creating transparency for upper management.• Automated internal reporting of financials of EU entities within Deutsche Telekom’s technology division.

Frankfurt Am Main, Hessen, De

• Conducted first steps in capital reduction program including assessment of legal framework and determination of potential impact on regulatory capital requirements.• Administered the bank's collateral databases and liaised with IT to develop a new quality assurance tool.• Prepared forecasts & monitorings of credit loss provisions (CLPs).• Worked with MS Excel, Access, PowerPoint, & Word on a daily basis.

• Acquired insights into day-to-day business for accounts receivable / payable accounting, general ledger, and asset accounting.• Created daily list of receivables through SAP.• Processed data on payment runs.

Master Of Science (M.Sc.), Finance & Investments

Master Exchange Student, Finance

Bachelor Of Science (B.Sc.), International Business/Finance

Bachelor Exchange Student, International Business