Content Marketing Delivery

Tasked with scaling SSG's portfolio and presence in the Canadian market. Focused on developing strategic relationships with publishers. Identifying growth partnerships with agencies. Ownership of sales targets, process and team management. Acting a turnkey between content delivery teams and b2b clients, with a a focus on facilitating demand generation for various partners such as 1password, Xerox, Ceridian, TalkDesk, TIBCO, Rogers Media, etc.

Key Media is a worldwide B2B publisher. With a keen interest in the insurance space, I managed all day to day aspects of Insurance Business Online and Magazine. I was responsible for advertising campaigns of all clients at an international level and on a day to day basis; this includes ad placement, traffic coordination and client analytics. As National Account Manager I was responsible for generating all revenue for the most important vertical company-wide in the Canadian space. This includes prospecting C-level executives in the industry as well as third party providers. Cold-calling is key aspect of the role as I bridge Insurance Business with new clients. I open dialogue, present opportunity to fill needs and pain points for these clients by providing them with full campaign strategies based on their short and long-term goals. To this end, pricing and proposals are generally at my discretion as I provide customized advertising packages.Increasing the overall exposure of the publication nationally I am responsible for market intelligence, business development and competitive analysis. I represent both Insurance Business and Key Media at all industry events, symposiums and conferences. Key Media also is heavily involved in events in all B2B products. I am also responsible for helping perform all research into niche verticals within the industry to produce events around. I provide research, IMI and analysis to the team to facilitate production. Additionally I am responsible for driving traffic for registration by providing market exposure and pursuing sponsorship revenue. www.insurancebusiness.cawww.ibawards.cawww.lifehealthpro.cahttp://www.keymedia.com/

Visible Media is a digital design company that services creative advertising, website design, UI/UX as well app development on Android and IOS.As Business Development Manager I was responsible for increasing the exposure of the company to key executives in related verticals. This included increasing our presence on social media (LinkedIn, Facebook, Twitter etc.) Additionally I attended numerous industry events to connect and socialize with prospective business partners and produce new client opportunities. I was responsible for prospecting and responding to RFPs, arranging presentations to relevant stakeholders, cold calling and proposals. A small company with a big bite, we produced worked with many large company’s like Disney Interactive, eBay, Astral Media, Microsoft and Bell Media.

BluArc Communications was aquired by GoCo. Responsible for lead generation and booking meetings with SMBs