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WHO AM I?• CEO advisor and board director building from my 25-year P&G career where I leveraged my general management, innovation, marketing, and finance skills to transform businesses and lead a $3B+ Global New Business Creation portfolio.• I launched and grew Swiffer exponentially through year 6 and helped create discontinuous innovation on Tide, Downy, Febreze, Dawn, and Mr Clean. Plus, I led experiments on dozens of new brands and business propositions in far ranging categories from VMS to skin care to insects to LED lighting.• I am passionate about value creation… finding growth opportunities and optimizing the core for maximum value.WHAT DO I DO?• I help C-suite executives assess situations, sharpen strategic choices, shape innovation programs, optimize go-to-market and operations, develop new propositions, and activate new insights. I excel at assessing businesses and identifying value creation levers… I understand what matters most.• I often partner with a network of boutique firms and senior experts in innovation, marketing, design, sales, finance, supply chain, and consumer/shopper insights to create personalized, efficient solutions… without the vast overhead of traditional consulting firms.• I flex from 1-1 connections for small companies and specific challenges, to agile teams for mid-market companies, Fortune 500 business units, or broader business needs. I can also be your fractional Chief Growth/Strategy/Innovation Officer, interim CEO, or coach to groom your future C-suite leaders.
Shift Growth Advisors
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- shiftgrowthadvisors.com
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Ceo Advisor | PrincipalShift Growth AdvisorsMason, Oh, Us -
Board DirectorBarr Brands International, Inc. Apr 2020 - PresentMemphis, Tennessee, United StatesCare of the Home. Care of the Person. They are the focus of every product we make. Every product we make is formulated to work faster, perform better, and deliver superior results for you and your home. Our brands include Microban, DampRid, Mold Armor, Goof Off, Spray & Forget, Klean-Strip, CitriStrip, BullDog, Kwik, Jasco, SprinkleRite. -
Ceo Advisor | PrincipalShift Growth Advisors Oct 2016 - PresentMason, OhExecutive advisor specializing in business transformation and value creation for Fortune 500 to early stage start-ups, with access to a core network of boutique firms and senior-level experts across a range of capabilities: • STRATEGY: situation analysis, vision & positioning, where to play strategies, how to win strategies, capability action plans, business models• INNOVATION: New jobs to be done, portfolio choices, incubator design, lighthouse roadmaps, products & platforms, stage-gate models• OPTIMIZATION: Brand architecture, shopper-based design, joint business planning, business operations, supply chain, organization design• ACTIVATION: Insights, brand execution, go-to-market plans, pilot tests, partner integration, stakeholder pitches -
Brand & Innovation StrategistLeonora Polonsky & Associates, Llc Jan 2017 - PresentCincinnati Area, KyLPA is a pioneering brand strategy consultancy focused on delivering measurable impact on clients’ business and organizational results. With constant marketplace disruption, brand strategy is critical in driving relevance and results short-term and long-term. LPA is agile, pragmatic and employs leading-edge brand-building approaches, informed by a proprietary Modern Brand Strategy Playbook and Activation Accelerator, to tackle unsolved challenges at every point on the path-to-purchase journey. LPA strategies drive higher brand awareness, omnichannel purchase consideration and consumer and shopper purchase decisions, all focused on accelerating profitable growth. LPA’s A-PLAYERS, NO LAYERS® model offers an unprecedented depth of experience in B2B / B2C, products / services, for profit / not-for-profit, Fortune 25 clients / start-ups and everything in between. Clients include Cardinal Health, Arby’s, The Weather Channel, Align Technology, GE Appliances, Brown Forman, Johnson & Johnson, United Way, and the Mobile Marketing Association.The LPA team is objective-based, passionate and committed to speed, agility and practical, winning solutions that drive results. -
Executive AdvisorThe Cincinnati Consulting Consortium Jan 2017 - PresentCincinnati, OhThe Cincinnati Consulting Consortium (CCC), founded in 1999, is a global, multi-functional management consulting firm that will deliver solutions to your toughest challenges, quickly and at a great value.This highly talented and deeply experienced group of experts is comprised exclusively of former senior executives from Procter and Gamble. Each of these hand-picked members of our team have succeeded around the world at the highest levels within P&G and are eager to put their skills to use for the benefit of our clients.CCC’s roster of pragmatic, hands-on leaders across functions insures we are able to engage with any major corporate function; or, solve problems cross-functionally with just one or two CCC peers working together. Our shared experiences, nomenclature and values enable our small teams to work synergistically, generating speed and quality.Because CCC's consultants have personally invented many “global best practices” and are highly successful leaders, responsible for big organizations and bottom-lines around the world, they quickly understand the challenge and get to a solution fast with minimal iteration. Working with a single CCC Consultant is like working with a team. All of the above translates to exceptional value for our clients.Our current clients include 3 of the top 10 global brands (Interbrand 2013 top 100) and several others across CPG Manufacturing, Private Equity Investment Banking, Chemical Manufacturing, Advertising/Creative Agencies, Design Agencies, Print/Marketing Services, Start-ups, etc.We have expertise in Corporate Strategy/General Management; Marketing: Advertising: Sales; Consumer and Shopper Insight; Finance; Supply Chain/Logistics; Innovation/Research and Development; Information Technology/Shared Services; Public Relations; Procurement; and Human Resources.
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Board AdvisorWashlava: Laundry. Reloaded. Sep 2018 - Aug 2019Tampa, FlWashlava is the shared laundry experience that lets you reserve and pay for machines with your smartphone. It brings a modern, upgraded experience to shared laundry through a digitally-focused, user-centric, and brand-driven approach for shared laundry in universities, laundromats, and other shared private/home locations. The fully integrated platform manages the end-to-end experience for users and operators via mobile app, advanced machine control technology, and management portal. Founded in 2013 by Todd Belveal, co-founder of Silvercar (most loved rental car company in America, acquired by Audi).
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Senior Vice President / General Manager, P&G VenturesProcter & Gamble Jun 2013 - Oct 2016Cincinnati, OhFull responsibility for the Company's $3B+ new business innovation portfolio, reporting to senior leadership board (CEO, CTO, CFO, and Group President) and working directly with business unit Presidents, R&D leaders, and external partners to shape strategic plans, portfolio choices, and business propositions. Attractive opportunities are viewed as >$250M long-term global potential with innovation across consumer, product, technology, marketing/launch model, geography, omni-channel go-to-market, and business model. Significant experience with partnership agreements, joint ventures, and acquisition analysis across large and very small external partners. Develop and assess opportunities across global household and personal care categories (including fabric, home, baby, family, batteries, personal health care, oral care, skin care, personal cleansing, hair care, and adjacent business). Lead P&G Board Director for several upstream development partnerships. -
Senior Vice President / General Manager, Global Household Care New Business Creation And MarketingProcter & Gamble Jun 2010 - May 2013Full responsibility for the Company's $1B+ new business innovation portfolio for Household Care categories (fabric, home, baby, family, batteries, pet care, and adjacencies) and flagship brands (Pampers, Tide, Gain, Bounty, Charmin, Swiffer, Mr Clean, Duracell, Iams). Reporting to Vice Chairman and working directly with business unit Presidents, R&D leaders, and external partners to shape strategic plans, portfolio choices, and business propositions. Head of Global Household Care Marketing driving capability and talent management across categories and regions. Reporting to Chief Marketing Officer. Areas of emphasis included digital marketing, trial programs, initiative launch, strategic revenue management, brand architecture, and category management. -
Vice President / General Manager, Fabric AdditivesProcter & Gamble Dec 2005 - May 2010Geneva, SwitzerlandDual role - managing director with full P&L responsibility and multi-functional leadership across business operations, brand building, and innovation for Europe Fabric Additives (including Lenor, Fairy, Ariel, Dash, and Ace brands) and Global Fabric Additives leadership team (strategic planning and innovation). Transformed Lenor into a regional/global brand and successfully launched into new markets (France, Netherlands, Greece, Italy). Successfully launched Ariel/Dash additives into new markets (UK, Germany, Austria, Switzerland, Netherlands, Italy, Spain). Consistently exceeded business targets, including profitably growing the mature Lenor/Fairy fabric enhancers from $300M to >$500M and overall additives business to >$900M.. -
Marketing Director / General Manager, Home CareProcter & Gamble Jan 2000 - Dec 2005Cincinnati, Ohio AreaDual role - managing director with full P&L responsibility and multi-functional leadership across business operations, brand building, and innovation for North America Surface Care (including Swiffer and Mr Clean brands) and part of Global Home Care leadership team driving strategic choices and innovation program. Led Swiffer from its first year of launch through explosive growth in 2001-2005 and set building blocks in place for long-term growth. Turned around the Mr Clean business. Pioneered direct-response marketing within P&G. Won several P&G awards for brand building and business turnarounds/growth. Consistently created value in every aspect: more than tripled sales to $1B (>20% annual growth), grew gross margin +17 points, and added +$100M in incremental annual profit. -
Brand Manager, Home CareProcter & Gamble Jul 1996 - Dec 1999Full P&L responsibility and leadership across business operations, brand building, and innovation for North America Dish Care (including Dawn, Joy, Ivory brands). Grew P&L every year and transformed brand-product-packaging and overhauled pricing, sizing, and assortment to drive long-term business growth. Pioneered digital marketing programs with external partnerships (iVillage, women.com) and development of P&G Home Made Simple. Grew sales to >$500M. -
Finance ManagerProcter & Gamble Sep 1991 - Jun 1996P&L management, profit forecasting, cashflow forecasting and management, financial analysis, new business development, corporate finance, launching new brands, cost savings programs, supplier partnerships, customer and consumer promotions analysis. Worked across major P&G categories, established brands (including Tide, Gain, Dawn, Cascade) and new brands (including Febreze, Dryel, Fit). -
Board DirectorGo Unlimited Llc Nov 2013 - Jan 2016Indianapolis, InJoint Venture between Procter & Gamble and Whirlpool Corporation. Lead P&G board director on all aspects of the JV including development of partnership agreements, appointment of officers, and business/project operations. Focused on creation of disruptive product platforms, new jobs to be done, and new brands including the SWASH 10-minute clothing care system (winner of 2015 CES Best of Innovation Award for Laundry and 2015 Edison Gold Award for Innovation) and the ZERA food recycler (winner of 2017 CES Best of Innovation Award for Eco-Design and Sustainable Technologies).
J Brad Lang Skills
J Brad Lang Education Details
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Marketing, Finance -
Finance & Accounting
Frequently Asked Questions about J Brad Lang
What company does J Brad Lang work for?
J Brad Lang works for Shift Growth Advisors
What is J Brad Lang's role at the current company?
J Brad Lang's current role is CEO Advisor | Principal.
What is J Brad Lang's email address?
J Brad Lang's email address is lang.jb@pg.com
What is J Brad Lang's direct phone number?
J Brad Lang's direct phone number is +185949*****
What schools did J Brad Lang attend?
J Brad Lang attended The Ohio State University Fisher College Of Business, University Of Miami Herbert Business School.
What skills is J Brad Lang known for?
J Brad Lang has skills like Value Creation, Strategic Planning, Product Innovation, Consumer Products, Strategy, Portfolio Management, P&l Management, Brand Building, Brand Architecture, Managerial Finance, Change Management, Brand Management.
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