Brought on board to reposition resort from 3-Diamond Doubletree to 4-Diamond Hilton resort. Oversees comprehensive Sales and Marketing operations to maximize revenue through targeted sales strategies and effective distribution. Collaborate in business plan creation, focusing on revenue objectives and ensuring alignment with brand values.

Part of opening team, coming on the heels of a $250M renovation, crystallizing resort’s vision and projections, earning rapid promotions from Associate Director of Sales to Director of Sales to Executive Director, overseeing Group Sales, Catering, Weddings, Private Dining, Convention Services and Hotel Marketing.

Served as a unifying force representing a diverse collection of hotels & resorts; listened, learned, strategized, and acted with focused leadership, actuating company vision.

Pioneered new leadership role to accelerate new business / revenue growth, developing (from scratch) relationships / solid client base in political, medical, and nonprofit arenas. Personally cultivated and managed all high-profile accounts, coordinating events, managing single-event budgets of $50K or more, and growing monthly revenues as much as 112%.

Increased banquet revenue for corporate and social events and quadrupled wedding revenue within the first year of employment.Planned & executed new marketing strategies and performed market research to maximize revenue potential. Efforts include developing a 'traffic report' to track what advertising methods are most successful.Developed new ads & various promotions to increase community awareness of the banquet facilities, including ad creation, coordinating of trade shows, photo shoots, blitzes & networking events.Communicated clients' needs to food and beverage department by detailing large events, overseeing the sales coordinators efforts in producing weekly BEO (Banquet Event Order) packets and holding weekly BEO meetings.Prepared weekly productivity and revenue reports, 30-60-90-day revenue forecast for catering department and catering backlog report.Brought the hotel recognition by landing it on the HIS 'Top Ten' List on several occasions, ranking alongside and above hotels with more than 4 times the amount of banquet space at the Holiday Inn.Reorganized entire booking and filing system in Catering Office, revised menus to be more client- friendly.

Meeting and exceeding sales goals through telemarketing, direct outside sales, cold calling, customer entertainment and property tours Took on additional responsibilities, which led to significant increase in occupancy and revenue.Prospected potential new business and maintained current client base locally, regionally and nationally to generate more business for property.Represented property at local networking activities to increase product visibility in community.Hosted breakfasts and lunches at local client and real estate offices on a regular basis.Performed routine analysis of current market, market trends and competitors..