As a recent graduate from Michigan State University with a degree in Advertising Management, I am passionate about driving brand success. During my academic journey, I honed my skills in strategic planning, digital marketing, and campaign execution. I thrive in changing environments and am excited to bring fresh perspectives and innovative ideas to the advertising industry.Throughout my time at MSU, I had the opportunity to work on multiple projects that enhanced my understanding of consumer behavior, market research, and media planning. My hands-on experience includes internships where I collaborated with teams to develop integrated marketing campaigns and optimize social media strategies.I am eager to use my education and experiences to contribute to a forward-thinking agency or brand. My goal is to create impactful advertising that resonates with audiences and drives measurable results. Let's connect and explore how we can achieve great things together!
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Associate StrategistZenithBirmingham, Mi, Us -
Associate Media Planner And StrategistZenith Oct 2024 - Present -
Marketing InternRoundtable6 Jun 2024 - PresentTroy, Michigan, United States-Created presentations for clients containing a full 360 of the industry vs the company to objectify opportunities for the brand. -Tracked budgets and metrics weekly to make sure projects were billed correctly and goals were being met. -Used Wrike daily, to manage transfer of projects between rt6’s creative, marketing, web-developers, and copywriter teams. -
Community Building Engagement InternLester & Jewell Morris Hillel Jewish Student Center At Michigan State University Aug 2023 - Apr 2024East Lansing, Michigan, United States-Planned events in order to engage more students at Michigan State-Reached out and met with new students to communicate events at Hillel more effectively -Worked with team members to involve more students in the program. -
Assistant Toddler TeacherBailey Preschool & Childcare Center Aug 2023 - Apr 2024East Lansing, Michigan, United States-Foster positive relationships with children and parents through effective communication and interaction.-Participate in staff meetings, training sessions, and professional development opportunities.-Collaborate with other staff members to assess children's development and address any concerns.-Supervised 12 infants in a safe and nurturing environment, fostering their cognitive, emotional, and social development. -
Social Media And Marketing InternAdvah Therapy & Wellness Jun 2023 - Aug 2023Tel Aviv-Yafo, Tel Aviv District, Israel-Built the beginning of Instagram, Facebook, and Linkedin for the company-Worked with other interns to market the brand to reach the target audience-Managed the social media platforms-Analyzed post engagement on each platform -
Vice President Of RecruitmentSigma Delta Tau Jan 2022 - Jan 2023East Lansing, Michigan, United States-Executed a successful recruitment process, resulting in 55 new members, growing the chapter’s membership by 50% and increasing engagement and building trust with existing members. -Developed and lead a 5-day workshop for 120 chapter members to ensure a successful recruitment process by teaching fundamentals of recruitment, increasing internal bonds and instilling confidence in the members, resulting in improved communication and morale within the group. -Organized the brand new recruitment space with tasteful decorations, adhering to provided budget and all university guidelines. Orchestrated logistical flow throughout the space with 240 people each hour for 15 hours per day. -
Head Camp CounselorCamp Nock A Mixon Inc Jun 2019 - Aug 2022-Oversaw overnight summer camp experience for 20 teenagers for seven weeks, living in a cabin with them and helping to guide them through activities and ensure an enjoyable experience. -Fostered a team of six junior counselors, teaching about leadership through actions and providing advice and feedback throughout the summer. -Unified the campers together by creating opportunities to create bonds and work together and helped navigate conflicts between campers, resulting in a smooth summer for all. -
Retail Sales AssociateLunachick Nov 2017 - Feb 2020Lower Gwynedd, Pennsylvania, United States-Initiated first point of contact with customers visiting store, providing exception customer service and expert product knowledge. -Maximized store sales by assisting customers with product selections, answering questions and gentle upselling tactics. -Managed store presentation with a co-associate, cleaning the store, putting items back on the rack, dressing mannequins, and displaying best-selling and new products. Gained strong computer skills by performing inventory checks amongst other locations.
Lanie Silverman Education Details
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Advertisment Managment -
High School Diploma
Frequently Asked Questions about Lanie Silverman
What company does Lanie Silverman work for?
Lanie Silverman works for Zenith
What is Lanie Silverman's role at the current company?
Lanie Silverman's current role is Associate Strategist.
What schools did Lanie Silverman attend?
Lanie Silverman attended Michigan State University, Upper Dublin High School.
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