Established strategic vision with forward-thinking approach for newly acquired e-commerce marketing agency; leveraged business acumen to orchestrate ongoing revenue and profitable growth. Piloted market research studies and applied pricing, products, and services knowledge to formulate solutions in line with customer requirements. Supervised management of over 100 accounts with circa GBP 8K in weekly sales and overall contractual value of GBP 1.7M. Collaborated with departmental heads and management to delegate tasks. - Spearheaded optimisation and achievement of consistent c.2% conversion rate for client. - Enhanced lifetime value of clients’ customers and slashed advertising costs by collaboratively increasing acquisition channels, developing marketing opportunities, and implementing targeted email marketing measures. - Triggered substantial monthly revenue increase through email marketing from US $60K to circa US $400K. - Maximised client retention rate from 70% to 93% within eight month period.

Directed and motivated team of 25 data-driven thought-leaders and marketers. Defined and continuously adjusted marketing strategy in line with dynamic brand, consumer, and business requirements. Oversaw effective management and spending allocation of combined daily budget of over GPD 100K. Translated client brand needs into strategic solutions, while ensuring coherence between marketing and growth objectives.Orchestrated 100% revenue growth within one year by designing demand generation campaign strategy to expand customer base and facilitate new business development.Contributed substantially to Return on ad spend (ROAS) of above 3.5, immediate revenue increase, as well as business growth to US $201K per month for footwear brand by introducing remarketing and cold call structures.Increased average order value (AOV) of client by 36% through item bundling and package selling techniques.Triggered average sales of 40% per month by establishing exceptional new partner program.Boosted revenue of 45 partners by coordinating business-to-business actions.

Chief Executive Officer, The Social Kru, Remote-based, USACoordinated daily business and sales operations, while proactively identifying enhancement opportunities to drive profitability. Established and fostered network of value-adding relationships with partners.Conceptualised and executed key processes to achieve business success, thereby boosting profit levels by 40%

Steered creation and planning of high-standard marketing campaigns across all channels; guided digital and retail marketing specialist teams in campaign execution. Drove efforts to increase brand presence by owning research, retail, and brand activities. Ensured alignment between consumer requirements and marketing success by tracking weekly sales and analysing consumer satisfaction reports.Delivered strategic long-term roadmap, resulting in month-over-month positive net income.Created and successfully negotiated multiple mutually beneficial contracts and client agreements.Optimised customer experience by leveraging consumer insight data and business information services to boost targeting, Return-on-Investment (ROI), and measurement capabilities.Initiated new payment terms to eliminate outstanding receivables.Spearheaded innovative organisational development as well as integration of key corporate infrastructure.

• Manage day-to-day operations of the Cape-Town office, reported directly to the CEO & CFO.• Prepare and edit correspondence, reports, and presentations for C-level executives & directors.• Assist Paid and Earned Media teams with campaign research, execution, and reporting for local &national clients.• Provide in-house support and identify opportunities for improvement for the agency’s marketingstrategy.• Utilize project management software to oversee the successful setup of client accounts & retainers.