Lanie Melbye Email & Phone Number

Saint Paul, Mn, Us

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Greenville, South Carolina Area

As a Public Relations Intern at Crawford Strategy, I assisted with the research and development of pitches to media for clients, carefully analyzing, researching, and selecting media channels to advance client’s visibility and success. Additionally, I supported Account Executives in building and presenting clients’ social media strategy by translating brand identity into actionable concepts. Finally, I facilitated branding strategies, the development of marketing campaigns, and execution… Show more As a Public Relations Intern at Crawford Strategy, I assisted with the research and development of pitches to media for clients, carefully analyzing, researching, and selecting media channels to advance client’s visibility and success. Additionally, I supported Account Executives in building and presenting clients’ social media strategy by translating brand identity into actionable concepts. Finally, I facilitated branding strategies, the development of marketing campaigns, and execution. Obtaining a great amount of exposure to a different style of agency from previous internships, I enjoyed learning and deploying new skills from client management to branding strategy. Show less

Greenville, South Carolina Area

Achieving a promotion after the conclusion of my internship in the summer I came on part-time as LIveWell’s Social Media Specialist. Focused on driving visibility and content on the non-profit’s message of healthy eating and active living, I successfully implemented strategies that increased engagement on social media platforms (Facebook, Twitter, and Instagram) by 13% and also increased followers by 22% within 3 months. By blending my education and experiences I was able to identify… Show more Achieving a promotion after the conclusion of my internship in the summer I came on part-time as LIveWell’s Social Media Specialist. Focused on driving visibility and content on the non-profit’s message of healthy eating and active living, I successfully implemented strategies that increased engagement on social media platforms (Facebook, Twitter, and Instagram) by 13% and also increased followers by 22% within 3 months. By blending my education and experiences I was able to identify opportunities for growth through new partnerships and the leading of cross-promotions across multiple social media platforms to continue promoting awareness of the importance of community health. Additionally, I analyzed audience gaps and developed strategies to increase penetration by strategic targeting and branding for different demographics; this resulted in increased community responsiveness and channel development. Show less

Greenville, South Carolina Area

Obtaining a Communications internship at LiveWell Greenville, I assisted with the coordination of a summer-long wellness initiative, overseeing print and social media marketing in addition to billboards. Through a strategic focus, we successfully increased participation by over 200% from previous years and drove brand recognition. Additionally, I oversaw event planning including pre-planning, staff securement, vendor scheduling, prize giveaways, script development, and relationships with key… Show more Obtaining a Communications internship at LiveWell Greenville, I assisted with the coordination of a summer-long wellness initiative, overseeing print and social media marketing in addition to billboards. Through a strategic focus, we successfully increased participation by over 200% from previous years and drove brand recognition. Additionally, I oversaw event planning including pre-planning, staff securement, vendor scheduling, prize giveaways, script development, and relationships with key partners to ensure strong event success.Partnering with the communications team to redesign the company website, I developed content, modified settings, and successfully troubleshot issues in WordPress. In this role I also had the opportunity to deliver interactive presentations and seminars to empower high school students, speaking on the subject of creating and maintaining a community that supports healthy eating and active living. Show less

Greenville, South Carolina Area

Taking on the position as a PR intern, I was appointed to a Fortune 500 account, researching and analyzing national trends and regional programs to drive client branding initiatives within the East Coast region. Responsible for tracking and compiling media placements, I utilized web-based research tools and assembled comprehensive reports to show ROI of client marketing initiatives. Additionally I developed client news releases and corporate blogs, managing daily communications with client PR… Show more Taking on the position as a PR intern, I was appointed to a Fortune 500 account, researching and analyzing national trends and regional programs to drive client branding initiatives within the East Coast region. Responsible for tracking and compiling media placements, I utilized web-based research tools and assembled comprehensive reports to show ROI of client marketing initiatives. Additionally I developed client news releases and corporate blogs, managing daily communications with client PR teams. Show less

Greenville, South Carolina Area

Obtaining my first internship at Smoak Public Relations, I was exposed to my first PR firm and the management of clients. Assigned to create press releases, blog posts, and manage local clients’ social media accounts (Facebook, Twitter, and Instagram), I successfully developed and launched comprehensive social media campaigns to increase impressions and local company support. Additionally, I completed extensive event planning initiatives including creating sponsorship packets, soliciting new… Show more Obtaining my first internship at Smoak Public Relations, I was exposed to my first PR firm and the management of clients. Assigned to create press releases, blog posts, and manage local clients’ social media accounts (Facebook, Twitter, and Instagram), I successfully developed and launched comprehensive social media campaigns to increase impressions and local company support. Additionally, I completed extensive event planning initiatives including creating sponsorship packets, soliciting new sponsors, coordinating media, and providing onsite event support. Show less